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Design Persuasive Products by generating Fear

Abhinav T.

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6 Videos (52m)
    • Introduction I: Importance

    • Introduction II

    • Dive-In

    • Assumptions

    • Conclusions

    • Putting it all Together


About This Class

Hey! This class would cover the design philosophy that I developed in conjunction to scientific research done on the role of fear in persuasion. And it has been concluded time and again that the biggest motivator to get someone started with something is fear, it might be different for some people but for majority of people, as shown by statistics, inducing fear yields best conversions. And it is why I was keen on what are the best practices to implement fear into a product. Hours of digging through scientific papers and testing yielded results with sort of consistency product designers rarely encounter. So I'd want to share this methodology with you, in return for, well uh..., money and social approval :-D lol... But anyways see you inside, and also I want to make it explicitly clear that if you're inner genius pirate was given spark by me then calm it down cause when I say this methodology is my personally development, I mean you can't find it anywhere else simply because it doesn't exist for anyone but me on this planet, unless of course, someone somewhere coincidentally came up with exactly the same idea... See you...

And also, we won't be discussing another "philosophy" it terms of what to do, like many other books and articles covering this topic. The exact methodology would be discussed so you're not left in dark about anything. You'll thank me, I promise you. Oh and don't mind the busted up audio recording in first video (it should be able to do the job, I can re-record if you want me to) rest of them are much better.

5 of 5 students recommendSee All

Thank you for information Abhinav!
Olesya Turchuk

Watercolor addicted :)

Great class, I've learned a few new tips. it really helped me a lot! definitely Highly recommended
Abhinav - This class is engaging and has detailed information. Highly recommended! Cheers!





You be your own judge about whether my company as a teacher would yield something good in your life, I can't and I have no right to tell you that!(duh) But here's what I'm pretty confident I do know about myself; narcissist is a word that undermines my love for myself, my obsession with improvement (in every field) is scary (no kidding) which includes helping people (and animals too (and also plants)).

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