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Demystifying QA: Tools to Improve Your Online Customer Experience

Alianor Chapman, Director of Technical Content & Testing, MailChimp

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6 Videos (27m)
    • Introduction

    • What is QA Testing

    • Step Zero Exercise: Test Like a User

    • Types of Testing

    • Creating a Testing “Framework”

    • Conclusion


About This Class

A successful business needs a strong foundation! Join MailChimp's Alianor Chapman for a free 25-minute class on testing and improving online experiences that help you — the freelancer, small business owner, and entrepreneur — achieve your business goals.

This class focuses on Quality Assurance Testing: ways to catch errors in your digital products and optimize them for success. Oftentimes, companies think of QA as an expensive luxury. In this class, Alianor shows that it's a necessity, and something that everyone can (and should) do for a healthy business.

You'll learn:

  • How QA affects your bottom line
  • How to effectively test your digital product — e.g. an e-commerce store, website, or app
  • Testing methods
  • How to customize a QA process for your business

All levels of technical knowledge welcome! The class lessons are accessible and geared towards entrepreneurs, freelancers, and small business owners. Designers and developers may also appreciate this class as a refresher on digital testing basics.


MailChimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over a billion emails every day.

To learn more from MailChimp on Skillshare, visit their curated track of free classes on Email Marketing Essentials.

37 of 39 students recommendSee All

Great overview!
My favourite part was when you took us through your thinking while performing a manual exploratory test. I appreciated the brevity with defining a few key terms in a way that was easy to understand (no crazy technical jargon). I like your point of view around testing 'frameworks' and treating them as ever-evolving guidelines (over, say, static templates). This course challenged me to think about my personal testing framework, approach and philosophy. Neat course, Alianor!
Anneliese Herbosa

Serial self-learner passionate for personal growth

Good for people who are new to QA, the online industry and the related terms. Very straightforward and positive explanation.





Alianor Chapman

Director of Technical Content & Testing, MailChimp

Alianor is the Director of Technical Content and Testing at MailChimp. She leads the team that tests new MailChimp features and products, digs through feedback to better understand their customers, and helps refine the chaotic release process.

MailChimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over a billion emails every day.

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