Dealing with Negativity and Online Hate as a YouTuber | Ben Rowlands | Skillshare

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Dealing with Negativity and Online Hate as a YouTuber

teacher avatar Ben Rowlands, Professional Musician and YouTuber

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (16m)
    • 1. Introduction

    • 2. Finding your Purpose

    • 3. Embracing Negative Comments

    • 4. Reducing the Chance

    • 5. Dealing with Consistent Users

    • 6. Thanks for Watching!

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About This Class

Creating Online Video for YouTube is a great job to have! However, people do not talk about the dark side of YouTube enough. Which is the constant negative and harsh comments. For many creators this can have a signifiant impact on their mental health!

In this Skillshare Class I am going to show you that you're not alone, if you are experiencing online hate on YouTube. We will take a look at coping mechanisms and solutions that will help improve your mental state and continue creating the best videos you can! 

Meet Your Teacher

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Ben Rowlands

Professional Musician and YouTuber


Ben Rowlands is an up and coming YouTuber with over 4,000,000 Views and 24K Subscribers. With channels spanning multiple niches including Tech, Music, Gaming and Media! Ben is also a Professional Musician with BA (Hons) in Music Industry Practice. Performing live shows as a one man band for many years, he has supporting acts such as Frank Turner and KT Tunstall. 

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1. Introduction: In modern times, mental health is incredibly important. But as a YouTube that you leave yourself open to criticism, you create a video uploaded onto the incident and anybody can leave the negative comment with no repercussions that the current age of 21 years old iron two different YouTube channels. Now collectively across all of my videos in the past year, I've accumulated over 3 million views. And out of those 3 million views, obviously not everyone is going to agree with every single day, I build up my YouTube analytics to check my views and subscribers and I see negative comments flooding through. But I got to a point where it now no longer affects me. And I want to create this Skillshare class that help you understand that it really doesn't matter. 2. Finding your Purpose: The best thing you can do to deal with online hate on YouTube is to just set goals and targets that you want to achieve. Everything around you in the comment section and the likes and dislike buttons is simply just noise that will detract from where you want to get to in life. It's really simple if your YouTube channel is here and you have the ambition to take it up over here. All of this noise that happens along the way is only going to bring you down to the level of the person that is leaving the comments. Because it's important to remember that negativity only comes from beneath you because they want to drag you down. So if you can define this path in your head, the clarity will stop all of the negativity and noise from preventing you from achieving this end goal. I think that this is one of the most important things that you can do for the success of your YouTube channel, both from a professional standpoint. So you have particular targets that you are working towards the keep yourself on track. But I also think it's incredibly important from a motivational standpoint. If you're in then periods where you're just not getting enough views, no matter what you do, you can't push through to the next level. These targets just help you think about the long-term aspect of what you're trying to build. I confidently believe that setting goals is one of the major reasons behind my success on YouTube. You may think, Oh, you only have 5000 subscribers on your tech channel. But I've achieved that within four months of starting a YouTube channel in an incredibly competitive space. And additionally, my tech channels brings in over 500 thousand views every single month. But his greatest huge viewCount is every single month. There is a huge trade off because I have a tiny subscriber base. I don't have a huge amount of support within the comment section. So when videos get targeted by negative groups and dislike mops, you have to be quite mentally strong in order to deal with it. And what I've noticed from a few months of this happening to me is the negativity is either coming from other people that have YouTube channels that they are struggling to get views on. And they just simply jealous that I'm getting loads of traction and they think they deserve it instead of me. On the second group of hate is either people who own the product that I've said isn't very good, or they wished they own the product that I have and are jealous, I own one. So once you profile the type of person that's leaving negativity on your video, you suddenly begin to realize that there actually is hashes. These sounds just a pointless person, whereas you are somebody that is focused on wants to achieve something so they don't hijack your success. You want to always come back to this simple sheet of paper that we're about to create. And this is setting goals. Now you don't want to create crazy goals that as simply an achievable, you want them to be realistic, but also ambitious. So it encourages you to keep on driving forward. I always set the most ridiculous goals that we're about to explore into now that on surface level you think you'd never be able to achieve that. But I always believe by going slightly bigger than what's actually possible, enables you to push further beyond the average of what you would have achieved if you just set it more realistically. So right now, I'm filming the Skillshare class in October. We're coming to the end of the YouTube, yeah. And we're just about to head into the biggest months of YouTube where the ad rates incredibly high because it's the holiday period, a bit of background knowledge on these goals and I'm about to set, I started my tech channel in May of this year. And this is now suddenly became my main focus. Originally it was a second channel, but now it became my main channel. And since May I have achieved over 1.3 million views on the tech channels. We've had 1.3 million views since May into October. And I've also generated basically 6 thousand subscribers, but just, just under 6000 subs. So the goals we are about to set up or the end of this year. So obviously October through to the end of December going into obviously the new year. So I want to set a view and subscriber goal. So for the past few weeks, my goal has been to hit 3 million views by the end of this year. A pretty outrageous goal considering where we are right now, I've got to almost double the number I have right now and some in just a three-month period. But since setting this ridiculous goal, I have grown my monthly views exponentially. I'm now getting 500 thousand views every single month. Whereas when I set this goal, I think I was getting like 250 thousand views. So at the time it's saying I went to 3 million views, I had absolutely no chance of hitting it. Whereas now we actually potentially you have a chance of hitting it. We didn't the final couple of months. And this is the key to dealing with the online hate. Keep on pushing forward because I have this ridiculous goal in my head that I want to achieve. All of the hate around me just means absolutely nothing because their views and just helping me achieve that goal. So I am just embracing all of that negativity because I have this target that I personally, once you achieve Tibet and my own life. And the same is also true for subscribe a goal. I've got the subscriber goal of hitting 10 thousand subscribers, which I may potentially reach. But more realistically, it will be something like 8 thousand subscribers. But the reason I have this is because I want to beat my music channel which had 10 thousand subscribers at the time of starting is take channels. So that's just a personal thing of going. Once you overtake the music channel from where it was at when I started the second channel. Now I'm not making this entire section of the Skillshare classes to brag about how much traction I get per month and all these subscribers I don't want to get. It's to show you how important is if settling a clear focus of what you want to do. Because setting goals and targets like this is an incredibly positive activity. It's thinking about the future and when you're heading in the future and the impact, you want some a instead of being bogged down in the present of all of the hate coming through with people that want to stop you from achieving this. 3. Embracing Negative Comments: The next section I want to discuss is embracing negativity. Now what Haidt is don't realize on YouTube is by leaving a dislike on your video and also a hateful comments. They're actually helping your video perform better on YouTube. So let's use this video as an example. On my channel, I did a review of the iPhone 13 Pro Max, and I didn't think it was a very good phone, so I did a warning, don't buy the iPhone 13 Pro Max because quite frankly the phone is too big for a majority of people. Now you can see that this video is currently one month old and it is brought in 61 thousand views. But when you look at the light dislike ratio, it has 100 dislikes and only 600 likes. So you would think that YouTube would not recommend this video because of the amount of dislikes it has. Theoretically, YouTube would go, Oh, this video has a lot of dislikes. It mustn't be a very good video, but YouTube actually registers a like and dislike as the exact same statistic. So whether you leave a like on this video or a dislike On this video, YouTube just simply registers that as somebody engaging with this function on YouTube. Youtube does not care whether it was a negative engagement. Positive engagement. The algorithm simply just sees that AS somebody interacting with your video. Now the negatives of getting a like is somebody will just watch your video, really enjoy it, leave a like, and then the engagement will end there. Whereas, if you create a video that triggers an emotion within somebody that sparks them to leave a dislike. There's a very high chance that they're then going to head to the comment section to add their opinion. So let's say that I am a hater, have been Roland's, I've watched this video and I think he's an idiot. I'm going to go ahead and dislike the video, but I'm not going to end there. I wanted then go to the comment section and tell him how much an idiot he actually is. So this now tells you that this video is even better because not only has it had engagement with the like and dislike button, but now it's got a second-level engagement from a viewer as they've left the comments and all of these different factors contribute to the success of a video on the algorithm will be getting pushed out into the browse features and rank better in search. So all of these people commenting, saying that I'm stupid has actually helped the success of a video that they hate. And then when you scroll down into the comment section, you can see all of the highest upvoted comments. I usually something about my appearance like my glasses over here. So it has absolutely nothing to do with what I said in the video, which backs up that I was probably right about the products. But this adds another layer of engagement. You can see this guy comment has got 63 likes. So 63 people have gone ahead dislike this video, probably left a comment and then went and liked somebody else's comment to validate their opinion that I'm an idiot. So from one hates a, you now get multiple interactions on your video. They leave and engagement dislike. They then leave in engagement comments, and then they engage with the video even further by liking and disliking other people's comments within the comment section. And all of these people don't realize that the joke is actually on them. A troll on YouTube is actually helping promote videos further. So when it gets dislike, multiply this by a group of hate is they're actually helping the success of the video. Because if I'd have just done a dead vanilla review of the iPhone 13 Pro Max. It probably would have ended up with 200 views. Just like my positive review of the iPhones that are Team Pro. You can see here, I reviewed the iPhone 13 Pro, and you can see that this video has achieved nothing. And this one has achieved huge success. Furthermore, when you get this level of engagement on content that you're creating, actually shows how fantastic the video is odd because you all sparking an emotional reaction within a real life human being. They have just some random person who's watched your random video. And they felt so upset by what you've said about the compelling case against the pull of a product of this, they've had to argue back against you. It shows how effective that constant is. Because otherwise if you just created a vanilla video that was clickbait and didn't really have much of a case, a case against the product that just click off it and forget about you. 4. Reducing the Chance: Now the next thing I want to talk about is reducing the chance of being labeled as clickbait. This is something I've seen occur multiple times over the last couple of months. And as a YouTube creator, it's very frustrating. You spend hours and hours and hours creating and crafting a video that you want to sort of articulate your points on, and then somebody just Brands it as clickbait. Now I genuinely don't think that many people understand the definition of what clickbait actually is. The way I define clickbait is you have an incredibly compelling video title. But then the sum nil doesn't correspond to what that video actually is. So this is a fantastic example of what clickbait actually is. It got 12 million views in two months. And the thumbnail shows a guy taking a penalty shootout with the entire team on the line. If you know anything about football, you know, this is completely against all of the rules and physically would never happen in real life other than on a playground at school. And when you actually click on this video and watch it, which I did, this clip doesn't even exist. I don't even think this penalty shoot out was even in the video. So this video right here goes into the category of clickbait because the thumbnail is a complete lie. It's clearly photoshopped in order to achieve this. And then it doesn't deliver on that promise when you actually watch the clips. So now we've taken a look at an example of what clear clickbait is. When you actually take a look at my videos here on my tech channel, they genuinely that clickbait. You see over here, the iPhone 13 video. It says, Don't buy the iPhone 13 Pro Max. And the entire video talks about why you shouldn't buy an iPhone 13 Pro Max. So over the past few months, I've tried really hard to find a structure for the videos that reduces the chance of somebody labeling it as clickbait. Now what I've identified as the problem is if you title and thumbnail is so good and compelling, people already make their mind up about what they think of you before even watching the video, they see your title thumbnail on the thing. I hate this guy, I'm going to leave a comment saying is wrong before they've even watched a minute of the video to see what you have to say. So I've learned when creating a YouTube video to strike them with the main problem first. So instead of saying, hey, in this video, we're gonna talk about XYZ, blah, blah, blah. Hit the video straight away with the main problem with the product, and that's what I did with this video over here. So with this video here, I hit the view is with the problem straight away, and that was the fan noise issue on these new MacBooks. It is absolutely unacceptable, to be honest, for video editing. So straight away, within the first five seconds, I hit them with an audio clip of the fan noise being out of control and hitting the view is with this problem straight away did reduce the amount of clickbait comments. But it's still got met with a huge amount of negativity. But people abusing the dislike button is always going to happen. It's completely out of my control because when you go into a huge brand like Apple with all of these supporters and fans in huge hardcore people invested into the brand. Just some random kid on YouTube with a couple of thousand followers is always going to get more dislikes than likes regardless of how fantastic my video is. So if you often find yourself falling victim to being called clickbait, you want to strike your view with the problem first, instead of taking the typical YouTuber root of going right intro, then building into the video and then finally getting to the bulk of it over here, you actually want to move this over straight into the beginning. So as soon as you start the video, you hit the viewer with the problem before they can even type their comment about you being wrong. And then from that point, it's sort of out of your control. They either agree with you and watch the video or they go down to the comments section and disagree with you. That's just life. You can't please everybody. But this will help get a better argument across. 5. Dealing with Consistent Users: Now I do know that there's a whole different type of hate that you may experience on YouTube, which is more personal, like somebody targeting you for your appearance. I get loads of comments for my glasses, my stupid long hair. And normally when you investigate these comments further, you click on to their profile. They usually don't have a profile picture or a real name. It's all alias, so they can just go around leaving negativity and loads of different YouTube videos. And the reason why they're doing this is more a reflection of their own personal life than it is if any, flaws that you have. Now I genuinely think YouTube should have a better system for creatives mental health in order to deal with people targeting you like this with personal comment. And you should always remember that hate comes from below you. There's very few instances where a bigger YouTuber will leave negative comments on your channel. And if they do do that, it's normally because they feel threatened by you taking this space. And 99 percent of negativity you just comes from people who had jealous of the position you're currently in. And we can use this guy as an example over here, basically telling me to stop making YouTube videos and I shouldn't waste my time. Now there's a reason lies telling me not to waste my time because when you click through onto his channel, he has actually wasted eight years of his life. So when you click onto his videos and you sort by the oldest, This guy has actually been making videos for 15 years. And in 15 years, he's only managed to get 2.5 thousand subscribers. And a comment like this is solely fueled by pure jealousy because I'm this young kid that's racked up on the scene and achieve more than in five months than he has in 15 years. And the saddest thing is he was making tech review videos before there was no competition. Marquez Bradley was still about eight years old. Value is uploading these videos and webcam quality was still acceptable from the likes of people like I just did. So really this guy shouldn't ever fail because he was a first mover on tech. But instead of acknowledging that he never progressed and change this formula to match the high-quality that's required on YouTube. He feels better and twisted and he would rather go around leaving sad comments. Young kids videos like mine. And once you realize that negativity always comes from beneath, it begins to no longer affect you. And this guy was so upset that I didn't apply it to his comment. He even came back a week later and left another one. And this is my final recommendation, is not to reply to them by replying to a negative comments. You're giving it a platform. If I reply to this Johnson and over here, it would have fueled a whole back and forth at him replying me replying, and I would have not got a video created that day because it had been so upset about what he was saying. But by ignoring the negative comments, you show that it hasn't affected you within your personal life. And if it is getting to a point where the same user is being very persistent and even constant messages. You can just go ahead into your comment section. Just simply ban the user from your channel. And then this means that no more comments that they post will be notified into your notifications and you'll be completely unaware that they even exist. And all of the block users will then appear within your channel settings under the community tab. And you can see there is a hidden uses category. I have a few people in here on my music channel that we're spamming links, constantly promoting products and also leaving negative comments. 6. Thanks for Watching!: I hope you've really enjoyed this Skillshare class and it's gave you an insight into how to deal with a bit of hate on the YouTube platform. Now by no means is this professional advice and if it's really impacting your mental health and upsetting you so much, I highly recommend getting some professional help. And no matter what YouTube content you create, whether it's incredibly positive and impacting the world in a beneficial way, you're always going to attract these type of people. It's virtually impossible when you create videos that appeal to the entire world. But if you want to learn more about how to improve your YouTube channel and take it to the next level. I have a whole series of videos available here on Skillshare, and I will continue to release more in the future. So make sure you're following me so you don't miss those. When I released them.