Data Backed Inbound Marketing Strategy for Bloggers

Mark Espanol, Startup Accelerator Alumni, Bootcamp Instructor

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54 Videos (8h 3m)
    • Keywords Overview and Seo Perspective

      11:21
    • The Customer Perspective

      6:25
    • The Industry Expert Perspective

      6:46
    • Overview of Crystal Ball and Worksheets

      3:56
    • Explanation of the Crystal Ball Spreadsheet

      3:15
    • Harvesting Keyword Fuel: Step 1

      6:53
    • Preparation for Step 2

      2:39
    • Harvesting Keyword Fuel: Step 2

      7:45
    • Harvesting Keyword Fuel: Step 3

      6:09
    • Keyword Factory: Step 4

      6:07
    • Keyword Factory: Step 5

      5:25
    • Keyword Factory: Step 6

      6:43
    • Content Strategy and What is your Industry Really

      8:37
    • The 4 Roles in your Industry Community

      12:27
    • First half Industry Identifier

      18:03
    • Second Half of Industry Identifier

      16:55
    • Rapportive and your Roadmap

      6:58
    • Community Mapping Intro

      2:17
    • Community Mapping Screencast

      10:33
    • Social Stalking Screencast

      17:53
    • Automating Content Coverage Screencast

      9:20
    • Buyer Persona Overview

      21:03
    • Developing Interview Your Questions

      4:42
    • Developing Interview Questions Spreadsheet

      4:12
    • Compiling Customer Research

      4:56
    • Identifying Trends with Custom Built Tool

      13:58
    • Extracting Buyer Personas from Trends

      11:40
    • Developing Buyer Personas Stories

      5:04
    • Researching Customers Online Step 1

      16:05
    • Researching Customers Online Step 2

      16:18
    • Researching Competitors Online

      10:22
    • Blogging Overview

      12:36
    • Blog Post Types

      16:15
    • Blog Title Principles

      9:35
    • Overview of the 4 Validated Content Hacks

      9:49
    • How to compile the Best Articles for Hack 1

      2:21
    • Hack 1 for Validated & Unlimited Blog Ideas

      12:56
    • Hack 2 for Validated & Unlimited Blog Ideas

      11:01
    • Hack 3 for Validated & Unlimited Blog Ideas

      15:48
    • Hack 4 for Validated & Unlimited Blog Ideas

      6:21
    • Understanding the Master Blogging Sheet Tab

      3:35
    • Overview of Inbound Campaigns

      8:26
    • The Buyer's Journey

      11:33
    • Understanding Conversion Paths

      19:28
    • Essential 1 Snaking the Grid Methodology

      6:09
    • Essential 2: Brainstorming your Blog Posts for your Campaigns

      5:58
    • Essential 3: Deciding on Offers

      7:31
    • Essential 4: Full Scale W.I.A Worksheets

      7:39
    • What is a Full Scale Inbound Campaign?

      3:55
    • 3 Correct Methods for Priortizing Your Campaign Content

      11:06
    • Step-by-Step Building Awareness Campaigns

      7:05
    • Step-by-Step Building Consideration Campaigns

      2:15
    • Step-by-Step Building Decision Campaigns

      2:21
    • Filling out your Inbound Campaigns Plan

      4:42