DOCUMENTARY FILMMAKING - NON-PROFIT FILMS THAT MAKE A DIFFERENCE | Hein Ungerer | Skillshare

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DOCUMENTARY FILMMAKING - NON-PROFIT FILMS THAT MAKE A DIFFERENCE

teacher avatar Hein Ungerer, Filmmaker, Mentor, Trainer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (43m)
    • 1. What The Course Covers

      0:54
    • 2. Lesson 1 - Finding A Client

      5:40
    • 3. Lesson 2 - Taking A Brief

      13:59
    • 4. Lesson 3 - Writing The Proposal

      12:14
    • 5. Lesson 4 - Writing The Script

      10:37
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About This Class

How To Make Films For Non-Profit Organizations

This course is aimed at beginner and intermediate students and introduces them to the production process of making short promotional films for NGOs. It encourages students to focus on NGOs working in their specific spheres of interest. The course is about how you approach those NGOs to 

  • take a brief of what they need in a film, 
  • then to write up a proposal for that film and 
  • finally after getting agreement from the NGO, write a shooting script.

Like the other courses I have uploaded, here too my focus is more on content development than refining or improving your technical filmmaking skills. 

 I have included three sets of handouts as well as three practical exercises for this course. Enjoy the course and please when you have completed it, review the course. That way I will get feedback that will help me with developing future courses. 

Meet Your Teacher

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Hein Ungerer

Filmmaker, Mentor, Trainer

Teacher

I have spent 35 years of my working life as a radio announcer, a television reporter, an investigative journalist and an executive producer for a national news and current affairs show. For the past 10 years I have been teaching at a documentary film school in Cape Town, South Africa. 

I am excited about my new journey into online skills courses and the overall positive response these have had. I really appreciate the time students have taken to review my courses. Feedback is essential for me and I invite students to tell me about their experiences.

To be clear – the courses I have uploaded are all aimed at beginner and intermediate documentary filmmakers. My focus is also more on content development than refining or improving your technical filmmaking s... See full profile

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Transcripts

1. What The Course Covers: Hello from me, your course leader behind younger discourses for beginner and intermediate level students who want some insight into the process off making short promotional films for non government organisations. Firstly, it covers how to find an NGO that you will want to make a phone for. Secondly, how to collect a detailed brief from them about how they plan to use the full. Next, we look at how to write a proposal for your phone and finally, how to develop a script that will ensure your form has compelling content. I've also included an on the job practical project consisting of three exercises with handouts to help you along with producing your first promotional full. I hope you decide to take the course, and if you do enjoy the journey. 2. Lesson 1 - Finding A Client: Hello and welcome. My name is hiding younger and I greet you from Cape Town in South Africa. In this course, we take a look at how to make an effective promotional film for a non government organization, probably better. Simply known as an NGO. Making films for NGOs is an excellent starting point for any filmmaker who wants to perfect their production skills and also learn how to work with a client. Making phones for NGOs will also give you a show real that you can use to find more clients . Another benefit is that you will generally find NGOs very supportive off your full making because they will be getting a film that they can use. So exactly what do NGOs do? Many people regard injures as vital role players in improving the lives of people who are disadvantaged, poor, destitute. In short, people who really need help NGOs operating an area we call social justice. The stone covers a wide spectrum of human behaviour and human circumstances in which things go wrong and people need help, but without growing understanding of the interconnectedness of all life on our planet, some people now feel that the concept of social justice no longer only includes people with animal extinctions and climate change now facing US. Animal and environmental activists claim that social justice should now also include protection for all animals, as well as our actions that affect the planet's environmental health. So for our purposes, let's say that social justice is about all three areas people who have been failed by their families, communities or simply circumstances. Animals who lose their habitat are abused or killed, and they also protecting our planet by ensuring that the environment is not irreversibly damaged. So as you can see, the scope of activities is extremely wide. Let's look at a few examples. Research has shown that in some urban areas in South Africa, there's a low literacy level amongst Children from poor communities. They struggled because access to libraries is limited. Now on. NGO has started providing books and other reading material for the Children, as well as a safe place where the Children could go after school and meet volunteers who teach them reading skills and encourage students to discuss what they are reading. Here's another example. Research has shown that a high proportion of Children who come from disadvantaged backgrounds suffer from low self esteem and have difficulty with relating to others and find an NGO that, through the involvement of theater and performing arts, this now helps young people build up confidence and interpersonal skills that will allow them to face the future better equipped. So as you've seen, all these examples were based on research that was done. Research that shows clearly that there is a problem and then also what your NGO is doing about solving that problem. So how does making a promotional film helping NGO? Well, it's all in the name. A promotional full promotes the work and actions often NGO and your job as a promotional film maker East to decide how best to portray your NGO's activities and requirements on full. So what are the elements involved in making a successful promotion for? Well, the first point is you have a definite client that you are making the from four. And together with that client, you need to work on a brief for the phone that will specify what your client wants in the phone and what they will want to use the phone for next. A promotional film has a clear message, and they can even be a direct call to action in the phone. This is also determined by the client so right at the outset, build a solid working relationship with your NGO and remember, your client is a potential source of income for you. A good promotional film not only tells a story with a purpose, it also gives the viewer a promise for the future. This is probably what your engine is going to use your phone for future plans and funding. The final element is to establish how your phone will form part of a wider overall media and marketing strategy. So as part of a good working relationship, make sure you understand where your film fits in. Let's look now at what we will cover in this course. Listen to we will discuss how best you can go about finding an NGO that you will want to make a full for. We also explore how to take a full brief from them that will guide you in producing your phone. Venning Listen. Three. We will spend time on developing a proposal for the film, making sure that you and the NGO you are working for are on the same page and finally and listen for we will discuss how to write your promotional film script. So that's it for now. See you again soon in listen to. 3. Lesson 2 - Taking A Brief: hello and welcome to lessen two off this course in promotional full making for NGOs. This lesson will take a look at how to find an NGO plant that you could make your full for . And once you have found that light, how to take a brief for your full in other words, what they would like to do with the full you're going to make. So let's kick off with how to go about finding an NGO client. Unless you are a well established full make a few NGOs will approach you to make a film for them, and that's simply because you are not yet well known in the industry. So how do you find a client? My advice is to start by taking a look at your own interests. Take a leaf out of your own personal experience and then find one or more NGOs that work in the range of those interests. Take a moment and ask yourself, What is my passion is people, animals or the environment, or a combination of all three. Dig deep until you find your passion, and from that passion, find your niche. Once you know that, then you ready to find your NGO. My own passion is for animals, and my knish in particular, is the interface between animals and humans. So what's yours? Think about it carefully. It's a real bonus to work with NGOs whose aims and goals you personally share. Now very few NGOs are going to say no when you tell them that you want to make a film for them, and this one factor that will always come up. So let's talk about that right now. Money, any fool you make will have costs involved. And although you don't have to bankrupt yourself or you NGO, the technical aspect of your phone that is the video and audio quality as well as the crafting of the phone. In the end, it should be off a sufficiently high standard to ensure that the form does not damage you or your NGOs image and reputation. So do not compromise on quality. Having said that, let's take a closer look now at whether you charge your NGO or not. I think the answer to this question lies with your own level of experience in filmmaking. If this is your first fall, or if you're relatively new to filmmaking, and you don't have a show real yet considered doing the full free of charge. Many of the small NGOs only have a few staff members and rely on volunteers to achieve their goals. So you volunteering your services to make a film will be gratefully appreciated. In addition to that, by not being paid for the first few films, you save yourself from people placing undue pressure on you in terms of delivery deadlines , standards and other production issues. You're going to find that the moment a client pace, they become increasingly demanding. And perhaps that's not such a good idea. If you are not experienced enough to make films and deal with the client at the same time, maybe you could do without the pressure for the first couple of times. On the other hand, there's no reason why your NGO can't cover your transport and accommodation costs or if they can buy you a piece of equipment. My advice is to always be flexible. Just make sure the deal you agree to with your NGO is made before you start working on their phone. A few years ago, a group of us here in Cape Town started an NGO that obtained some funding, which allowed us to make free films for a number of NGOs. After having made these free films, we've got some contracts for pain Fels from other engineers. We now have a show reel off films we can present to future clients, and that makes it easier for them to trust us with their projects and, of course, to pay us. So remember the work to do today, even if you do not get paid for it, we'll speak for you when you're ready to talk about getting future paying contracts. Okay, so you've decided whether your full will be paid for or not. And your NGO has accepted your offer to make a film? No. What's the next step? It's dying to take a brief. Let's succinctly run through a few elements off taking this brief. We're going to the various points in more detail later on. In this lesson, a client brief is at the heart of understanding what the film will do for your NGO and also what is expected from you. The first thing you must try and understand is what the problem Waas that led to the establishment of your NGO. Why did the people who founded your NGO feel it was important enough to start an organization? The second thing you have to determine is what are your NGOs objectives? In terms of solving this problem, the next thing is what your NGO wants the full to do for them. What is the outcome they want from the full? You should also find out what the overall marketing strategy is and where your form futzing next, where is your NGO operate? This is to established locations where shoots will take place. This will help you with establishing time friends and by when you're full must be completed . Then also investigate funding if you are being paid established, clearly what you are liable for and what the NGO will cover. Also, if you are not being paid, what can you rely on them to provide? Let's take a more detailed look at these different issues now. Firstly, there is the problem that your NGO has identified and is now trying to solve. Remember earlier we spoke about a few examples. Let's look at what their problems were. First, there's the NGO dealing with reading literacy for young people in South Africa's poorest townships and the need to provide them with books and magazines and a safe space for them to learn how to read. The problem is that unless they become literate, they will not be able to participate fully in society. And finally, there's the problem off young people suffering from a lack of self esteem that negatively affect their ability to lead productive lives there. NGO is providing access and classes in the performing arts to build self esteem and confidence. Let's look at the different parts of a brief now in more detail. The first section off your brief will do with the overall problem your NGO is facing, and this will probably include some research statistics highlighting the problem. These figures might not make it into the final script, but it is important to understand the background and size of the NGOs problem. The next issue is the NGOs objectives. You need to outline these clearly in your brief, and the objectives might have several subsections. Several individual goals the NGO has to achieve to significantly deal with the issues raised under the original problem. How do they intend making things better? Looking at what the NGO is doing about the problem takes us into meeting the individuals driving the process and also people benefiting from the NGOs project. This is where we start seeing enlisting the successes of the NGO. It's important to talk to as many people as you can, even though some might not make it into the final full. Get a full picture off the problem and the solution. An important point to discuss is what will happen if the problem is not solved. This is a strong selling point for the existence of your NGO. What happens if the reading problem or the shock killings or personal self esteem projects fail? Remember, in your brief toe. Also cover how successes are measured at your NGO. How do they prove what they are doing is actually solving the original problem? And, of course, if funding is important for your NGO than it's necessary to show new and existing funders exactly how their money is being spent and managed here again focus on what has been achieved using the funding. The next aspect to include in your brief is establishing what outcomes your client wants from the phone. If your NGO wants multiple outcomes for the full. Then perhaps you should look at more than one full. The more outcomes crammed into a single form, especially bearing in mind how short the film will be. Run the risk off over complicating the script and losing your story line. And in the process, your viewer, they're several outcomes and NGO might want you to aim for the first. Could be to increase their funding base in the majority of cases. NGOs a completely dependent on outside funding for you to understand your specific NGOs relationship with funders. Make sure you get this information in your brief. What are your NGOs fund is looking for when they decide to fund or not? Another outcome for your full might simply be to educate the public about what your NGO is doing to make things better. Establishing at this stage what exactly your NGO would want the public to do after watching the phone will help you with your proposal and script writing later on, then also, is your NGO looking to activate the public and get more volunteers or organized events? Get a clear picture off what the NGO wants from the viewers, something I learned early on in my promotional film making is to have access to your NGOs marketing strategy. Ask your NGO whether you might sit in on the meetings as this will give you a good idea off how they want to use your phone. They might want to show your full on different on line platforms. This might mean that you have to plan for different durations for your phone. You being part of these meetings will help because as plans change and I guarantee you that they will, it will affect your phone. If you're up to speed with any changes early on, that will help you with your final crafting. Next, you need to determine locations and time frames. These two parts are linked in having to travel. Vast distances will take time. If what you need to full does not happen on cue, then you need to clarify this early on in the production process. This would have fixed costs and budgets as well. Also, your access to locations, values and people will need to be agreed with the NGO, and if they could be of any assistance in arranging all of this, so much the better came to get us much involvement and logistical support from your NGO as possible. Once you know the locations, you can prepare a production schedule and the actual shoot and, of course, a post production time table. Finally, another important section off your brief is funding for the full. We spoke earlier about whether you will be played or not. Irrespective of that decision, you still have to be specific about who will be liable for what costs. Who foots the bull if you have to travel too far off locations, even if you just have to travel across town and you need to do this more than 10 times who is liable for that cost? Get answers to all these questions during the brief writing state so that you can include all of these in your proposal to the NGO. Don't leave anything to chance, Doctor I's and cross duties to sum up this. Listen, let's go through the main points again. The best way to select an NGO you want to make a phone four is to follow your own passion. That way you will be able to immerse yourself in your chosen area of social justice. We also looked at payment. Do you or don't you charge for your first couple of phones? Finally, we looked at taking a brief from your NGO. This brief will form the basis off your written proposal for your phone in the natural. What an NGO once in the film shows the problem. They have identified their objectives to solve the problem. What they have achieved to date and the NGO also needs to give you a clear outcome off what they want the film to deliver. You also need to establish where in the marketing plan your form fits in. We also looked at establishing logistics locations, time friends and production liaison with your client. Finally, we looked at funding for the production. Who is responsible for what? Now that we have a detailed brief of what the client wants, we can proceed with writing our full proposal, and that's what we will look at in less and three. How to tell your NGO story by bringing something fresh and new to the screen. So you against him 4. Lesson 3 - Writing The Proposal: Hello again. In this lesson, we will take a look at how to write a full proposal that will meet the requirements off your NGO. As laid out in their brief writing. This proposal is important to get agreement from your NGO plane that they are on board with your vision for the full and getting agreement will help you and your clients stay on track during the production and at the outset that we say Put yourself into this proposal especially. So if you are passionate about the work that your NGO is doing, don't worry about anything more than getting your vision for your form across and that your passion shines through. So what do you include in this proposal? This very much depends on what you and your client want to help you along. Let's take a look at some basic guidelines that we will cover in this lesson. First of all, give your full name a working full title, then put in some information about your NGO client. Next right, an outline for the full, which leads into the treatment, which in turn covers several subsections. These will include the overall approach of the film, then we will look at the visual style, then distribution and target audience. And finally we will go into details about the location and time frames as well as funding and who the crew members are who will work on the phone. So let's get started now with more details right at the outset. Get a title for your form at the stage. It will be a working title, but being able to refer to the form under its name will be helpful, especially if you have more than one form in production. So that's the first step. Give your form and then, secondly, state clearly in your proposal who the film is for. What is the name of your NGO, what the mission statement is and where they are situated, given address and contact details. Next we get into the content development and we write up a full overview and outline off the full project. The overview draws on the NGOs brief and what their expectations are. Be clear and concise with how these client expectations will be met in your phone. The outline follows the full narrative, and it's really the story off the NGO and what it does it highlights the phones depiction off the characters, locations and resources off the NGO. It shows how these will be used to tell the story. You might decide that a single character would be best to develop your narrative structure to include the different elements the NGO raised in the brief or you might decide on a variety of characters. The important thing to remember is that through your characters, you tell the story off your NGO. The next part of the proposal is the treatment, and that's just a heading that describes what your viewer will see and hear in your phone. This is the most detailed part of your proposal, and this is essentially where you bring your form to life, so spend a lot of time on your treatment. Now. Remember earlier I said, Put yourself into your proposal. Well, this is particularly true at this point, where you write your treatment and again take your time. Don't rush. Think things through and be detailed and specific. This will make sure your client realizes you have done your research and know their area of operation inside out. When writing your treatment, you need to be clear on what the overall approach to the phone will be. And to do this, you need to answer the following questions. Are you aiming to inform and educate your viewers? If so, did the style of the film will probably be direct information giving? Do you aim to also entertain your viewers in addition to informing and educating them? How would you do this? This would require new insights, engaging footage and really interesting people to interview. Also asked whether there's an urgency about the full in terms of action that needs to be taken, will inspiring viewers to take action? Be part of it? Or are you in visiting your film to be more personal, tapping into your viewers own experiences and emotions through the people they meet in your phone? The key here is to set the tone off what your phones approach will be. The next section on the treatment is to explain the visual style your form will take. This is where your full really takes off and again let you and your passion for the subject shine through. You're not just selling an idea to your plan. You're selling the very thing that makes up your personal passion and their reason for existence. So what will your form look like? Are you planning to feature people who are involved in the operation off your NGO? Telling real stories about real people lies at the heart of making an effective promotional full. These people will bring a strong degree of legitimacy to your phone as well as allowing viewers to identify with him. Are you planning to show really events as they happen? Is there an event scheduled that falls within your forms? Production time friend. What value will live event bringing to the fore and this brings you to who you will be interviewing and what style we will choose for this with your interview people as they are working. Or will the interviews be more formal? Finally, do you plan to use some type of information boards to show statistics Progress future plans , etcetera. By writing up a detailed visual style for your form, you will give your client a good idea off what they can expect to see in here in the fall. It also allows you to systematically think through what style will work best after completing your treatment section. The next part you will focus on is distribution and audience. Where are you going to show your film and who will be watching it? This is where you indicate how you will get the viewership your NGO needs with the Internet in mind, this is where you tailor your online viewership, specifying which platforms you are aiming it. You might also need different versions of your full to fit the requirements off online platforms in terms of length and content. Take another look at your client's brief. What they want might suggest more than one phone. Then try and fit all the brief requirements into a single full if it will endanger your ability to have a strong and focused narrative. If your NGO suggested the phone was needed for diverse audiences, then include these in your proposal. If you think this would involve several versions of your phone, then mentioned these in your proposal and explain how the different versions will be aimed at different audiences, it's the same film in the end and moralist the same production cost. It's just you will spend more time during the editing stage with having several audiences in mind effectively, the NGO gets several falls, thereby increasing its reach and impact. The next point in your proposal is funding. If you're aiming at current and potential funders, then you will need to bring in some performance statistics for your NGO. Thunders will want to see what the NGO has done with the money that provided how many of the NGOs aims and goals have been met. If part of your aim is to draw in new volunteers than it's always a good idea to bring in people who have benefited from your NGOs operation or of course, other volunteers who have had a rewarding experience be clear on who your principal view is , that's who you are primarily making the phone for. This is a question you need to ask your NGO during the briefing stage, and this leads you back to the purpose of the full. Is it to educate and inform the public? Is it to give feedback to existing support groups? Isn't aimed at attracting new funders, or is there completely new project that will be pursued again? Make sure that you have taken a detailed brief from your plant. Remember, as we said earlier, meeting a variety of different expectations for the film might just need more than one full next. Your client proposal will also include a production schedule and timeline related to win and where you will be shooting when post production will start and when the client can view a first cut of your phone. You also need to ensure that your client agrees with the locations where you will be for me , and if their assistance is required in obtaining access, then that must be stipulated in the proposal. Without access to locations, you can't fool and finally complete this section on budget. What are you expected to invest in the production and what is the client responsible for? And this includes travelling subsistence as well as equipment. Hire. Anything that will have a monetary cost involved must be listed here, and important to remember is to include one section in your proposal that lists short buyers on each crew member. This will give your NGO an idea off who they are working with, and that's it. If you've managed to fresh up all the different headings that make up your proposal, you are halfway there. All that remains is for you to present your proposal to your client and get their agreement , and there will always be adjustment. So listen to what your plan once and then include their suggestions in the final version off your proposal. You now have a solid working document to guide your phone project. So to sum up, let's run through the headings again. First you name your form, then you include a section about your NGO client. After this, there's the outline of your phone, followed by an overview. The next section is the all important treatment in which you give life to your phone by explaining what viewers will see in here. You look at your approach to the phone and visual style. It will be shot in an irritating. The next part deals with distribution plans and your target audience, followed by the production schedule and timeline to give you and your plank an idea off what time frames are involved. Then you sketch the required location access you will need to make the full and then also budget. Who pays for what finally include a short section on the production crew who will be doing what and also briefly list their experience on other productions. Writing the detailed proposal is a very important step in the production off your phone. View this as the contract with your plant in that it lists all the areas where you agree on how the production will proceed without being able to refer back to your proposal. You run the risk of misunderstandings as the production moves forward. Now we are ready for your final lesson in this promotional film production course where we will look at how to write this script for your full using your phone proposal that has been signed off by your NGO plant. See you again soon. 5. Lesson 4 - Writing The Script: hello again and welcome back to the last lesson in this course on making promotional films for NGOs. In this lesson, we will take a look at what goes into writing our promotional film script to ensure it engages our target audience as outlined in our proposal. During this lesson, we will also look at the duration of your film as well as how to use a three part narrative structure. A major plus with promotional films, of course, is that you can allow the NGOs objectives to drive your script. You are in charge. You can even make people say what you want them to say for specific sections of your phone . The promotional full promotes the work off your NGO. Many viewers enjoy NGO content because it is really they get to meet people in experience situations they might not otherwise have faced. And that's why you need to make content that leaves your viewers with something they will remember. Some NGO promotional film simply shows several talking heads, giving us an explanation of what they do now and then we see some background material about their day to day activities. If there's nothing out of the ordinary in your film, and what people are saying is simply a rehash of what's already been said Before then, you're going to have a hard time getting people to watch your full would you need for your full. Are the individuals, people or animals that your NGO helps or the environment where your NGO makes a difference ? Make these the central features of your full. That way you will be showing your viewers people in places they have never or rarely seen. So when you craft your script, make sure it is full of the people and events that are touched by the workings of your NGO . And initially, you might find it a tough task to convince your NGO that your phone will not be about them as much as it is about the people whose lives that they touch about the animals they save. What about the environment they protect? But explain to them that the film you're making for them must tell a bigger story than simply then talking about the ideals it needs to show what has been done and how this has affected lives. As we said at the beginning of this course, NGOs are at the center off social justice issues. And as such, NGOs are working at creating a better future for all. And if you reflect that in your full, you will automatically bring a deeper emotional content to your story on our people to draw on their own emotional experiences to connect with your story. Every NGO has something unique and special that they do, and that is exactly what you need to capture and craft your form around. Find that unique thing that puts them apart and bring it to your viewers. If your NGO works with people and animals and poor communities, take your viewer there on allow them access into what your engine works with on a daily basis. Veterinary care kennels being built. General advice on feeding. Take your audience to a day out at a community with the NGO staff engages with the beneficiaries off their work. People in animals. If your NGO looks after orphaned Reiners, take your viewer and very importantly, your NGOs. Funders right into the mud baths and feeding practices for young writers. Put saving their lives and rehabilitating them at the core off your NGOs Work looking after rhinos that have lost their mothers. If your NGO has a central character like this painting pig, then introduce her to your viewers so that they can see how your NGO a farm animal sanctuary treats. The animals who live there illustrate how this pick now sells paintings that in turn, generates funds that go towards running the century. Viewers will love the concept of animals helping themselves. I'm sure you have, like me, had the experience of watching a film. And then suddenly there's this moment this image that changes the way you see things, a moment that brings you a deeper understanding of what the full is telling you. And you getting unique visuals of situations will help with that moment visuals that most people don't get to experience firsthand. These will just hit your story and lifted right up there. Finally, in terms of whether you tell your story through regeneration or not, presenters can make all the difference. But if close, be led by what your client wants. Branding videos with a presenter who also does other work might not work for them, but it is an option you could pursue, especially if you're NGO has access to a well known personality who would front their full all you could find a personality attached to your NGO who is good on camera. You can then create a presenter that is exclusive to your NGO. Let's for a moment now. Look at the structure for your NGO promotional full bearing in mind what we have just looked at creating engaging content for your viewers. How do you structure the full story off your NGO? Like all good stories, there are three parts to it. There's an introduction, a middle and an end. Let's start with the introduction. What it needs to contain is the following and for our exercise. Let's assume the full we are making is 45 minutes in duration. Then your introduction will take up anything from 30 seconds to one minute. In this section, the problem is laid out for the viewer. This can be done through visuals and narration or just visuals. It has to capture the attention. This is the first challenge to create engaging content. What will make the viewers stay to watch the hopeful Well, I would say Use your best video material here and or create some serious curiosity that will entice the viewer to watch more. The section must give the viewer and insight into what your promotional film will be all about. What they can expect to see if you have a central character for your film. This can be where you introduce that character, bringing to the fore whatever makes them memorable and important in your phone. Get them to say something powerful that will grab your viewer. Remember, this is not a documentary, so you can script what you want a character to say. Well, within ethical bounds, Of course. Next we move on to the main body of the form all. As we said, the middle section and the duration hears anything from 2 to 3 minutes. In the introduction section, we got the viewer interested, but getting them interested in holding their interest is not the same thing. This section is the substance part of your full year. You expand your story on packing your narrative, answering some of the questions in this section, we look at the problem in a wider context. Focus on the macro issues, maybe bringing an international perspective that will show it's not a local, an isolated issue that's at stake here. The section introduces more details off why this is a problem, then, bringing what can be done about the problem to solve it make it better, make it less of a problem, then also talk about the successor. So far, what is needed to make the success is bigger and even more effective. Use interviews with different people who talk about these things. But be careful of endless talking hits. Interviews or regeneration should only succinctly steer the viewer's interest and understanding. Finally, your script moves into the conclusion or the end, which should last anything between 30 seconds and one minute. This is the part that determines the final message you want to leave your viewers with. What do you want them to feel and perhaps even do after watching your full? What does the future hold? Will the problem be solved or not? What is the final outcome of the problem that you raised in the introduction? If your client wants some form of action, this is where you make the appeal. Maybe you create an appeal for more help. What does the NGO further require To make things even better, emphasize what is needed to fix the problem game right narration, or use interviews with different people to sum up the story and let me caution again, Be aware of those talking heads sprouting endless words. Keep it succeed and powerful. Remember, you can tell people what to say. There you have it. Your completed script. From here, you can start drawing up your detail shortlist before proceeding to shoot your phone. In conclusion of few final points, keep your video as short as you can. Viewers today, with so much choice, will rather watch a short film than struggle through along the one. Also, make sure your form is engaging and holds your viewers attention that will make it seem even shorter than it is. Longer phones can keep viewers, but that is because they have engaging and unique content. So make sure that the foam you are going to make for your NGO will be captivating. Think carefully about what your audience will see in here. Make sure they take away and new understanding off the original problem. And remember your film and your NGOs message will be facing tough competition out there. If your content is not gripping and engaging you and your NGO might lose out good bye for now and happy full making with your chosen NGO and make your meticulously crafted content Blow your viewers away.