DIY Writing for Entrepreneurs: Hook Your Reader With a Simple Structure

Cathy Presland, Writer, Teacher, Aging Runner

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27 Videos (36m)
    • Class Overview

      0:53
    • Class Project Overview

      1:32
    • Introduction (and first activity - start here)

      1:20
    • Section One: Your Topic

      0:13
    • Your Topic: Choose Your Perspective

      2:31
    • Your Topic: Wide or Deep?

      2:39
    • Section Two: Your Reader

      0:14
    • Your Reader: A Reason to Care

      1:30
    • Your Reader: Depth of Knowledge

      2:06
    • Your Reader: Four Types of Reader

      1:45
    • Your Reader: Meaningful Melanie

      0:37
    • Your Reader: Conceptual Claire

      0:33
    • Your Reader: Practical Pete

      0:35
    • Your Reader: Active Adam

      1:30
    • Writing Framework: Melanie

      1:20
    • Writing Framework: Claire

      0:56
    • Writing Framework: Pete

      1:42
    • Writing Framework: Adam

      1:11
    • Section Three: Success Tactics

      0:10
    • Success Tactics: Early Reward (Starting)

      1:15
    • Success Tactics: Creating Connection (Stickiness)

      1:17
    • Success Tactics: Openings

      1:37
    • Success Tactics:Analogy

      1:27
    • Success Tactics: Story

      3:29
    • Success Tactics: A Better 'How-To'

      1:34
    • Success Tactics: Endings

      1:44
    • Final Thoughts and Thank You

      0:43