DIY Writing for Entrepreneurs: Hook Your Reader With a Simple Structure

Cathy Presland, Online Teacher, Transformative Coach

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27 Lessons (36m)
    • 1. Class Overview

      0:53
    • 2. Class Project Overview

      1:32
    • 3. Introduction (and first activity - start here)

      1:20
    • 4. Section One: Your Topic

      0:13
    • 5. Your Topic: Choose Your Perspective

      2:31
    • 6. Your Topic: Wide or Deep?

      2:39
    • 7. Section Two: Your Reader

      0:14
    • 8. Your Reader: A Reason to Care

      1:30
    • 9. Your Reader: Depth of Knowledge

      2:06
    • 10. Your Reader: Four Types of Reader

      1:45
    • 11. Your Reader: Meaningful Melanie

      0:37
    • 12. Your Reader: Conceptual Claire

      0:33
    • 13. Your Reader: Practical Pete

      0:35
    • 14. Your Reader: Active Adam

      1:30
    • 15. Writing Framework: Melanie

      1:20
    • 16. Writing Framework: Claire

      0:56
    • 17. Writing Framework: Pete

      1:42
    • 18. Writing Framework: Adam

      1:11
    • 19. Section Three: Success Tactics

      0:10
    • 20. Success Tactics: Early Reward (Starting)

      1:15
    • 21. Success Tactics: Creating Connection (Stickiness)

      1:17
    • 22. Success Tactics: Openings

      1:37
    • 23. Success Tactics:Analogy

      1:27
    • 24. Success Tactics: Story

      3:29
    • 25. Success Tactics: A Better 'How-To'

      1:34
    • 26. Success Tactics: Endings

      1:44
    • 27. Final Thoughts and Thank You

      0:43

Project Description

My Morning Routine

Project

Choose one aspect of your morning routine and teach me something about it. You'll learn in the class how to pick your topic (wide or deep) and I want you to follow the structure so that you create your piece paragraph by paragraph.

Please share notes, ideas and rough drafts. You can do this in the space provided or link to a shared document like a google doc. If you're writing by hand, take photos of your work and share those links.

Deliverable

A 500 (approx) piece including:

  • Opening
  • Context
  • How-to
  • Conclusion

Include analogy and story elements as you refine your draft. The content is less important than that you are practising the writing. Your writing will get better the more of it you do! 

Student Projects