DIY Writing for Entrepreneurs: Hook Your Reader With a Simple Structure

Cathy Presland, Online Teacher, Transformative Coach

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27 Lessons (36m)
    • 1. Class Overview

      0:53
    • 2. Class Project Overview

      1:32
    • 3. Introduction (and first activity - start here)

      1:20
    • 4. Section One: Your Topic

      0:13
    • 5. Your Topic: Choose Your Perspective

      2:31
    • 6. Your Topic: Wide or Deep?

      2:39
    • 7. Section Two: Your Reader

      0:14
    • 8. Your Reader: A Reason to Care

      1:30
    • 9. Your Reader: Depth of Knowledge

      2:06
    • 10. Your Reader: Four Types of Reader

      1:45
    • 11. Your Reader: Meaningful Melanie

      0:37
    • 12. Your Reader: Conceptual Claire

      0:33
    • 13. Your Reader: Practical Pete

      0:35
    • 14. Your Reader: Active Adam

      1:30
    • 15. Writing Framework: Melanie

      1:20
    • 16. Writing Framework: Claire

      0:56
    • 17. Writing Framework: Pete

      1:42
    • 18. Writing Framework: Adam

      1:11
    • 19. Section Three: Success Tactics

      0:10
    • 20. Success Tactics: Early Reward (Starting)

      1:15
    • 21. Success Tactics: Creating Connection (Stickiness)

      1:17
    • 22. Success Tactics: Openings

      1:37
    • 23. Success Tactics:Analogy

      1:27
    • 24. Success Tactics: Story

      3:29
    • 25. Success Tactics: A Better 'How-To'

      1:34
    • 26. Success Tactics: Endings

      1:44
    • 27. Final Thoughts and Thank You

      0:43