DIY Search Engine Optimization (SEO) for Beginners

Clair Jones, Co-founder / Chief Strategy Officer

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10 Lessons (53m)
    • 1. Intro to Beginners Guide to Search Engine Optimization

      0:43
    • 2. What is SEO and Why Does it Matter?

      5:45
    • 3. What are Keywords and How Do Search Engines Use Them to Rank Websites?

      9:45
    • 4. What is a Link and Why are Links Important?

      7:06
    • 5. How Do I Find My Website's Backlinks?

      5:43
    • 6. What is the Difference Between White, Grey, and Black Hat SEO?

      6:50
    • 7. Why is Good Site Structure Important for SEO?

      6:36
    • 8. Why is Optimized Content Important for SEO and What Type Should You Make?

      3:22
    • 9. What is an SEO Penalty and When Should You Call an Expert?

      4:34
    • 10. Thank You for Watching DIY Search Engine Optimization (SEO) for Beginners!

      2:08

About This Class

Search Engine Optimization is a vital part of content marketing—whether you’re an owner of a small business, a marketing professional who wants to learn new skills, or anyone who is trying to develop a website. In this tutorial, you’ll learn about what SEO is, why it’s important, how you can optimize SEO on your websites, get yourself out of SEO penalty, and the basics you'll need to know to begin outranking your competitors.

For our class project, we will walk you through how to find 5 short and 5 long-tail keywords, and show you how to incorporate them into a paragraph of optimized website copy.

Come on in, the water is fine!