DIY PR: How to get media coverage for your business

Ebony Gayle

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14 Videos (1h 11m)
    • DIY PR module1 intro

      2:55
    • DIY PR course intro & module1 intro

      2:55
    • DIY PR course module 1 examples 7:18 udemy

      11:56
    • DIY PR module 2 The PR plan copy

      4:35
    • DIY PR module 2 The PR plan 2

      1:45
    • DIY PR module 3 part 1 copy

      4:58
    • DIY PR module 3 part 2 copy

      3:30
    • DIY PR course module 4 press pack copy 1

      5:22
    • DIY PR course module 4 presss release writing copy 2

      6:21
    • DIY PR course module 4 press & pitching 3

      5:50
    • DIY PR course module 5 approaching the media copy 2

      8:10
    • DIY PR course module 5 approaching the media copy

      12:04
    • DIY PR course module 6 Bonus using social media to leverage PR copy

      6:30
    • DIY PR course module 6 Bonus using social media to leverage PR 2

      4:08

About This Class

Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales.

As an accredited PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales for a fraction of the cost that agencies charge.

The business growth potential that media coverage can generate is immense, getting mentioned on established media sites and publications allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility. So if you’re willing to do the work you will see results and get to reap the benefits.

This course will teach you:

How to understand PR and use it to gain press coverage 

How to write a PR plan and the importance of creating key messages that align with your business goals 

How to write a press release and find your USP 

How to approach the media 

How to pitch to the media 

*Bonus module – how to leverage social media with PR to accelerate business growth. 

**Bonus PDF downloadable materials include everything you need to get to work on your media coverage.Including:

PDF Template PR Plan 

PDF Template Press Release 

PDF Template journalist pitch email 

PDF media database providers

PDF 8 steps to approaching the media

PDF social media hints sheet

and more! 

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Ebony Gayle is an author, and advocate for independence, entrepreneurship and helping others to escape the rat race and follow their dreams. She is an accredited PR and communications specialist, with well over a decade of experience advising, overseeing and implementing PR and marketing communication campaigns and strategies, working across a variety of industries including, entrepreneurs, new start-ups, health and social care, fitness & leisure, education and entertainment.

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