DIY Branding for Creatives - Your Brand Style Guide

Riƫtte Cawthorn, Illustration, Design and Lettering

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39 Videos (2h 8m)
    • Introduction to Class

      0:31
    • Your Project

      0:36
    • The Foundation of Your Brand - Introduction

      0:18
    • What is Branding?

      1:37
    • Your Personal Why

      1:41
    • Your Mission

      1:58
    • Who

      1:49
    • Your Ideal Customer

      1:43
    • How

      1:10
    • Values

      1:43
    • Create a Mood Board - Introduction - Brainstorm Keywords

      0:39
    • Search for Inspiration Online

      2:24
    • Search for Physical Inspiration

      4:36
    • Create a Mood Board In Canva

      3:38
    • Create a Mood Board in Adobe Illustrator

      3:48
    • Create a Mood Wall

      2:49
    • Create a Physical Mood Board

      3:18
    • Color Your Brand - Introduction

      1:54
    • Find Color Palettes on Pinterest

      2:21
    • Find Color Palettes using design-seeds.com

      1:34
    • Color Palette Generators

      2:48
    • Create a Color Palette using Adobe Illustrator

      4:55
    • Create a Color Palette using Canva

      8:25
    • Font Your Brand - Introduction

      3:23
    • How and Where to Find Fonts

      9:34
    • How to Download and Install Fonts

      2:31
    • How to use wordmark.it

      7:08
    • Use Your Own Lettering

      9:26
    • Photography and Graphics for Your Brand - Introduction

      2:46
    • Where to find images and graphics

      5:26
    • Using Downloaded Graphics and Making your Own

      9:00
    • Using Mock Ups

      3:37
    • A Logo for Your Brand - Introduction

      0:28
    • Types of Logos

      3:25
    • Using Logo Templates

      4:32
    • Create Your Own Logo

      3:35
    • Create Your Style Guide - Introduction

      1:00
    • Create a Digital Style Guide

      5:14
    • Thank You and What's Next

      1:02