DESIGN A LOGO THAT GRABS ATTENTION

E Genevieve Williams, Artist, Creative Director

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10 Lessons (31m)
    • 1. Trailer

      1:27
    • 2. Choose a Logo to Design, Identify Your Target Audience

      4:37
    • 3. Create Mood Boards

      4:15
    • 4. Post your Mood Boards

      1:36
    • 5. Sketching Pep Talk, Show and Tell

      4:07
    • 6. Illustrator techniques for smoothing out those rough edges

      1:19
    • 7. Moving Forward with Your Best Sketches

      2:28
    • 8. Considering Logo Sketches

      8:32
    • 9. Sketches and Go to Finish Choices

      1:44
    • 10. Rough Comps of Your Finished Logos

      0:31

About This Class

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                                                             Logo Design Student Work

DESIGN A LOGO THAT GRABS ATTENTION

A logo is typography (logotype) and/or an icon (logo mark) that sets us apart from everyone else. A logo compresses meaning into a small, well composed unit, a unit that will be integral to your entire brand. That’s a lot of pressure for any design! A creative logo design has to be on point, it must be relevant, it must communicate, and it gives your organization a professional, polished, and well-thought-out look.

Whether you're just starting out and need a logo, looking to redesign or update your existing logo, or simply want to refresh your logo design skills, this class is for you!

What we will do in this class:

You will design a logo - for yourself, for a startup, for a friend's or family business, or redesign a logo for company you admire or one you simply don't like.

Who this class is for:

  • You are interested in logo design but don’t know where to start.
  • You need a logo and want to do it yourself.
  • You've designed logos before and want to refresh your skills.
  • You're a small business owner with no budget for a designer.