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10 Videos (31m)
    • Trailer

      1:27
    • Choose a Logo to Design, Identify Your Target Audience

      4:37
    • Create Mood Boards

      4:15
    • Post your Mood Boards

      1:36
    • Sketching Pep Talk, Show and Tell

      4:07
    • Illustrator techniques for smoothing out those rough edges

      1:19
    • Moving Forward with Your Best Sketches

      2:28
    • Considering Logo Sketches

      8:32
    • Sketches and Go to Finish Choices

      1:44
    • Rough Comps of Your Finished Logos

      0:31

About This Class

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                                                             Logo Design Student Work

DESIGN A LOGO THAT GRABS ATTENTION

A logo is typography (logotype) and/or an icon (logo mark) that sets us apart from everyone else. A logo compresses meaning into a small, well composed unit, a unit that will be integral to your entire brand. That’s a lot of pressure for any design! A creative logo design has to be on point, it must be relevant, it must communicate, and it gives your organization a professional, polished, and well-thought-out look.

Whether you're just starting out and need a logo, looking to redesign or update your existing logo, or simply want to refresh your logo design skills, this class is for you!

What we will do in this class:

You will design a logo - for yourself, for a startup, for a friend's or family business, or redesign a logo for company you admire or one you simply don't like.

Who this class is for:

  • You are interested in logo design but don’t know where to start.
  • You need a logo and want to do it yourself.
  • You've designed logos before and want to refresh your skills.
  • You're a small business owner with no budget for a designer.

38 of 45 students recommendSee All

Genevieve gave me some great ideas as to how to use Pinterest to organize mood boards into categories.
Genevieve is an excellent teacher. She takes time to give every single one of her students detailed critiques, feedback and help. The resources she provides for her class are very useful. With Gen's help, I produced a logo that my client and I both love very much. Take this class!

992

Students

71

Projects

E Genevieve Williams

Artist, Creative Director, Spacial Designer

CONTENT CREATOR, IMAGE MAKER, NARRATOR, SPATIAL DESIGNER

I am an American artist, designer, educator, and writer. My design studio in Manhattan has earned international acclaim for its groundbreaking multi media work including a Silver Clio, Creativity Platinum and Gold Awards, among many others. My work falls into the categories of transmedia storytelling, collaborative culture, user-generated contents, and narratology. I have an affinity for solitary, nature soaked settings. My truth...

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