E Genevieve Williams, Artist, Creative Director

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Lessons (31m)
    • 1. Trailer

    • 2. Choose a Logo to Design, Identify Your Target Audience

    • 3. Create Mood Boards

    • 4. Post your Mood Boards

    • 5. Sketching Pep Talk, Show and Tell

    • 6. Illustrator techniques for smoothing out those rough edges

    • 7. Moving Forward with Your Best Sketches

    • 8. Considering Logo Sketches

    • 9. Sketches and Go to Finish Choices

    • 10. Rough Comps of Your Finished Logos

How students rated this class
Leave Review

Watch more to review

We ask our students to watch a few lessons before reviewing to make sure we get quality feedback!

Best Suited for
 --  Beginner Intermediate Advanced Beginner/Intermediate Intermediate/Advanced All Levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Be the first!

No ratings just yet—watch a few lessons to be the first to share whether this class met your expectations.

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Be the first to leave a review in our updated system!
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

38 of 45 students recommend this class
Genevieve gave me some great ideas as to how to use Pinterest to organize mood boards into categories.
Genevieve is an excellent teacher. She takes time to give every single one of her students detailed critiques, feedback and help. The resources she provides for her class are very useful. With Gen's help, I produced a logo that my client and I both love very much. Take this class!
Genevieve is a very open-minded teacher. I like she takes good care of students from all kinds of background. I like Genevieve!
Madeline Kohm

Animator at TigerLily Media

Genevieve took the time to give me multiple detailed reviews of my work as the project progressed. The various supplemental material she provided in the project helped a lot as well to get a further understanding of logo design.
This is one of my favorite teachers of all time. Thank you genevieve for continuing teaching us all!!!!!