Customizing Type with Draplin: Creating Wordmarks That Work

Aaron Draplin, Designer and Founder, Draplin Design Company

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14 Videos (1h 33m)
    • Introduction

      2:44
    • Junkin' for References

      4:47
    • Kerning and Tracking

      9:40
    • Playing with Shapes

      7:06
    • Chopping and Extending Letterforms Pt. 1

      7:48
    • Chopping and Extending Letterforms Pt. 2

      7:30
    • Custom Type Sketching

      9:07
    • Digitizing Sketches Pt. 1

      9:28
    • Digitizing Sketches Pt. 2

      8:31
    • Preparing for Print

      11:43
    • Bonus Lesson! Adding Texture to Type

      5:04
    • Bonus Lesson! Rebuilding Script

      7:36
    • Conclusion

      1:15
    • What's Next?

      0:37
367 students are watching this class

About This Class

Join design icon Aaron Draplin as he shares tried and true techniques for customizing type – an essential skill for graphic designers of all levels. In this 90-minute class, you'll follow along as Draplin digs for antique typographic references and then creates several type treatments of his own to design merchandise for Portland, his beloved hometown. The lessons cover:

  • Discovering reference material
  • Kerning - owning the space between characters
  • Customizing letterforms
  • Sketching type from scratch
  • Prepping a file for print (and even finding a good promotional item vendor to work with!)
  • PLUS bonus segments on adding texture and rebuilding typefaces from scratch

Draplin teaches you to avoid "default" typeface settings and to take ownership of your design by managing the forms, in-between spaces, and relationships of the letters you're working with. Once you master customizing type, you'll have a powerful skill in your design toolkit for every branding, logo, and visual styling project that comes your way.

1,507 of 1,511 students recommendSee All

Love the teaching style, and the content is high caliber.
So often my college professors work really hard at getting students able to create, but never really give tips on how to produce those ideas. These videos are really good for those like me who have difficulty finding where to even start on a project or how to make it unique by suggesting good habits to follow for creating text and graphics.
Aaron Draplin is a generous, talented teacher. I would recommend this class to anyone wanting to quickly create original, typography based logos. He helped me get out of my comfort zone of safety and really push it.
Liza Carey

illustrator • graphic designer

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Aaron Draplin

Designer and Founder, Draplin Design Company

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything fr...

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