Customizing Type with Draplin: Creating Wordmarks That Work

Aaron Draplin, Designer and Founder, Draplin Design Company

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
14 Videos (1h 33m)
    • Introduction

    • Junkin' for References

    • Kerning and Tracking

    • Playing with Shapes

    • Chopping and Extending Letterforms Pt. 1

    • Chopping and Extending Letterforms Pt. 2

    • Custom Type Sketching

    • Digitizing Sketches Pt. 1

    • Digitizing Sketches Pt. 2

    • Preparing for Print

    • Bonus Lesson! Adding Texture to Type

    • Bonus Lesson! Rebuilding Script

    • Conclusion

    • What's Next?

365 students are watching this class

About This Class

Join design icon Aaron Draplin as he shares tried and true techniques for customizing type – an essential skill for graphic designers of all levels. In this 90-minute class, you'll follow along as Draplin digs for antique typographic references and then creates several type treatments of his own to design merchandise for Portland, his beloved hometown. The lessons cover:

  • Discovering reference material
  • Kerning - owning the space between characters
  • Customizing letterforms
  • Sketching type from scratch
  • Prepping a file for print (and even finding a good promotional item vendor to work with!)
  • PLUS bonus segments on adding texture and rebuilding typefaces from scratch

Draplin teaches you to avoid "default" typeface settings and to take ownership of your design by managing the forms, in-between spaces, and relationships of the letters you're working with. Once you master customizing type, you'll have a powerful skill in your design toolkit for every branding, logo, and visual styling project that comes your way.

1,632 of 1,638 students recommendSee All

Fantastic take on type, Mentally loosens up the stiffness that can be the type designing process, i will probably watch this another ten times in all honestly.
Darren Duncan

Illustration and design muppet

I found this course so refreshing, informative, precise, fun, well thought out and excellent in it's production. I am a graphic designer and looking to deepen my skills and understanding of type for t-shirts, poster, book covers, album covers and everything in between. I have just ordered Draplin's book and while waiting for it to arrive, I came across skillshare and, voila! Here he was with instructional videos on type and logo creation. Is that synchronicity or what? I'm excited. Lots of stuff in here that, while as a graphic designer some of those I have experience with, but there are stuff in just one lesson to get your fingers round for lot's of projects to come. I am so excited and happy I took this class, wanna thank and send my salutes to Draplin for such a wonderful class. I am excited to implement what I learn and take more classes. Thanx!
This was a great class! Draplin pushes you to think outside the box and really learn to customize everything you create.





Aaron Draplin

Designer and Founder, Draplin Design Company

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything fr...

See full profile