Curate Shareable & Likeable Content: Content Planning for Bloggers and Start Ups | Mark Espanol | Skillshare

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Curate Shareable & Likeable Content: Content Planning for Bloggers and Start Ups

teacher avatar Mark Espanol, Startup Accelerator Alumni, Bootcamp Instructor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (58m)
    • 1. Trailer

    • 2. How to choose your topic

    • 3. Understanding the Skillshare Handout

    • 4. Google Trends Tutorial

    • 5. Googlle Adwords Tutorial

    • 6. Understanding the Purchase Cycle

    • 7. Content Producer Compilation Tutorial

    • 8. Content Compilation Tutorial

    • 9. Why Automate Content Coverage?

    • 10. Google Alerts Tutorial

    • 11. BrainSTORMING!

    • 12. Why Template?

    • 13. Templating Example

    • 14. Beginning Using Google Calendar

    • 15. Building the Editorial Calendar using Google Calendar

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About This Class


The objective of this class is to learn a time-saving, simple, effective, and robust method for blogging and online research to get you from topic all the way to a detailed publishing plan. 

This class compiles the most successful practices of bloggers, inbound marketers, content marketers, seo specialists, and digital marketing research institutes BUT it is put into a simple step by step method and uses free tools.

The key components of this method include:

Keyword List Generation: You will develop a keyword list that will help you define what people are searching for regarding your topic.

Automated coverage on your topic and online community: Instead of having to review the work of similar blogs, thought leaders, and companies who contribute similar content, you will learn how to automate this coverage and allow the information to come to you.

Templating different formats for your blog: Formatting content takes a lot longer than you think, especially if you have to deliver many posts to your readers. Never compromise your consistency with administrative tasks. You will learn how to build templates for the different formats of your blog posts so you can spend more time on creative thinking rather than where to put the bullet point.

An Optimized Editorial Calendar “Publishing Plan For Posts:” You will learn how to plan out your posts, map them out on a calendar, optimize your content variety, and streamline the publishing process through the tools available to you on Google Calendar.

What is the class project?

You will be applying the class method to develop two months of planned content for a blog campaign on a topic of your choosing. You will go from a topic idea all the way to a responsive publishing plan of amazing content.This two month content publishing plan allows you to track the progress of the campaign/content production cycle. Ultimately, you will have a disciplined approach to your online content production efforts.

Who should take this class?

This class is built for anybody who wants to understand how blogs work, why they work, and how to get them to work, without the fancy digital marketing speak. You will learn the theory by doing!

  • People who are brand new to blogging and want a simple framework to help them learn the inner workings of online interactions.  

  • People who want to learn about the "magic" of inbound marketing that promotes online traffic to their blog and sales pages.

  • People who want to learn how to do in-depth research on a single topic and be able to understand the online community that revolves around it.

  • Online marketers who struggle to get the results they need from their blog and who want to learn how to leverage their company's blog to promote their product and their industry

  • Content marketers struggling with writer's block.

Skin in the Game

During the class you will see how I apply the method by showing you screencasts of my progression.You will see how I go from an initial idea for a topic to an editorial calendar for a blog campaign. I will be completely transparent, so if you ever doubt the lessons you are learning, you will be able to SEE how I applied this system. I want to make sure you do not give up!

Meet Your Teacher

Teacher Profile Image

Mark Espanol

Startup Accelerator Alumni, Bootcamp Instructor


Mark Espanol launched his career when he quit Finance and dove head first into the startup world when he was awarded $40,000 by Start Up Chile(100 accepted out of 1577 applications) to start a software company in Chile, South America. With his small team he started Art Circle, a “Netflix for Local Art" software company, but fell in love with Inbound Marketing.

He studied Inbound Marketing from SEO specialists, profitable bloggers, digital marketing agencies, and super internet entrepreneurs. While in Chile, he shared what he learned through marketing team consulting, and in-person marketing classes at the South American Incubator. He has been teaching an online class on Content Marketing and has helped 1500+ companies, bloggers, and internet entrepreneurs to date.

Af... See full profile

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2. How to choose your topic : - Hey, - guys, - welcome to the class again. - This lesson we're gonna cover how to choose your topic. - And I know it sounds really basic, - but this is pretty much the most important thing that you need to do when you're choosing - your topic, - it has to be something that you have an interesting or you know you have a stake in If you - know you're accompanying your content, - blogger, - choosing the topic. - But if you're starting a blood from scratch, - you're gonna want to do something that you like or the blocks just gonna lose its gas. - So I've developed a couple of things that I've learned when brains start around, - what I want to do and what I want to block about. - So things like, - you know, - what do you really want to learn? - I think that's a great or, - you know, - what are your hobbies or what was your favorite class in college? - Or what do you really want to become an expert in? - Because as you go through your blogging career and say, - you learn so much about that topic that you Joe's because you're reading up about it, - you're involved with community, - you know, - people who are in the same journeys. - You blogged about the same topic, - and you really learn a lot about it. - So this is definitely a really fun part of the class. - Even that's a very beginning and choose something in if you want a brainstorm and put into - the discussion. - If you don't think it's a good idea, - if you think you can niche down and they get a little more focused, - you know, - putting into the questions are you message me, - it'll be Indian experience. 3. Understanding the Skillshare Handout: All right. Hey, guys. So we're gonna go over the Google document that I built for you guys? The spreadsheet. So what you're gonna do is we're gonna go to choose the topic dirt, learn the Google document format in a press this skill share. Dog handout? Yes. Make a copy. You might have to log into Google. If you don't have a Gmail account, you're gonna set one up, and here you go. So we have a keywords tab. This is where we're gonna load all of our key words that we generate from the generator. Keyword lesson, the community page pool, your keyword using the website, and we're going to leverage our keyword list and determine all the links. And the website that revolve around that keyword will be searching Google, although, don't worry. So we're gonna go to Vegas Deep Content Page board, and we're gonna visit all those sightly went to and determine the type of confident is the format would be a block post a weapon. Are Eva many different types of things. We're gonna put the title in there, just give you a good little look as well as topic cover in ASIO keywords not really specific with the eso keywords because we chose keywords from our keyword list to find these so we can work backwards. Um, but this is kind of where you could just put in any topic that you think is very useful. Of course, the lake in the notes. Because when you pull up all these different types of content ah, lot of ideas are gonna come out. You what to build. And then here, the table on different types of content. What you're gonna put here is the unique different types of content you have found here. And this will kind of show you that formats that you're gonna be able to post for your block and you'll be able to come up with other ones. And lastly, the break storming. We're putting the differences of formats. The keywords in the phrase we're gonna copy and paste art notes that we determine into our content page full. And here's our brainstorming ideas. These are my favorite ones to t to use that I found on talked a lot of people they think these are very useful Well, when coming with Bligh ideas. And here's your list of blawg list of your blog's ideas About 120 later on, we're gonna learn that we're gonna be trying to shoot 420 posts, which is about two months worth at the frequency of twice per day, seven times a week, Which may seem like a lot. I think it's totally doable again. You don't have to design, um, to be exactly 120. You could do whatever your frequency is, but I definitely think from this class you're gonna learn how you could generate 120. And it's really not that hard. How long that 120 will be? Four for you is totally up to you. But then it gets best practices for twice. Anyways, that's the skill share handout. And I hope you're gonna like this class guys. It really works. 4. Google Trends Tutorial: - my guys, - We're gonna build a keyword list using Google trends. - So let's do go to building a keyword list with three tours going to project steps these - steps. - But I'm gonna go over it in the screen. - It's equipment, - liquid trends. - Oh, - this I'm doing a block on presentation. - Right. - So this is the Google trends dashboard. - When you type it in, - I would choose a term here that you believe is relevant to your log into your topic. - You should have a good idea what this is. - If not, - check out a block first in Google using a term that you know is relevant to your topic. - Kind of get a good feel of what types of keywords you should be putting into Google after - reviewing some cop. - So here you could see you could gauge by interest over time. - Um, - by location, - time ranges. - Um, - you could choose by region. - I like to do us mainly because I'm trying understand that specific market so we're gonna be - doing here is we're gonna be copy pasting this PowerPoint presentation like these terms - here and related searches, - and you're gonna use your discretion into our document. - So let's do that coffee. - Right? - Open up the class again. - Go back and open up the document. - Key word pool imminent. - What's that? - Do that with the ones that I believe are relevant. - Do a few here. - We can definitely use your discretion because you might get into something like here. - Let's see you something with that Web design presentation. - That's not I'm trying to do power point presentations. - That's something that you wouldn't put into this to really be smart about. - Um, - kind of what you want to put into your keyboard list as this is going to be utilized in the - next lesson. - All right, - so those steps, - just another thing. - If you want to expand on this tool, - right, - What you could also do is is you could take being, - Let's see, - presentation templates. - Is this interesting? - Coffee. - I'm gonna put that in here just to see if it comes up with different information. - Um, - different keywords and yeah, - just repeat the process 5. Googlle Adwords Tutorial: - you guys were gonna go over how to use Google AdWords to add more keywords to your list. - So glad words These are directions. - But I'm gonna be going on with screen cast and make it a lot more brief for you to - understand how to use Google AdWords in this system. - So clip up this link. - Really tell. - So my already logged it because I have an account you might need to sign up. - Really? - It's free. - And it's really simple. - What's you to this page? - I don't wanna hear tools of analysis, - keyword planner. - Then from here, - you don't want to press this search for keyword and add group ideas. - Then in this box, - that's what we're gonna be using. - We're gonna go back to our list. - Here I go back here. - Power Point presentation. - Where do you want at the time you get ideas? - I think from here Yeah, - I would is go down from this list and it's based on relevance. - Choose it. - This and having pissed at this to the list The reason why this is really important, - guys, - that, - um is because even though it's really wrote Boston almost repetitive, - but right now, - all these keywords finding are gonna do are going to provide so much insight for when - you're developing your block. - On top of that, - these keywords are actually going to give us are the gateway to finding the content that's - out there on our top, - which is the next step. - So I'm gonna do this. - Do you have a huge list of relevant key words? - Again, - Use your discretion. - You could even press average monthly searches over here to see by what gets searched the - most and then user discretion. - As you go down the list. - It will make it more rather than to what's actually being searched. - A lot, - as you can see, - look amazing. - Presentations, - presentations and also part presentations have the same exact amount of average monthly - searches or average. - But then cool Power point presentations and good power point presentations, - actually, - four. - So it's kind of interesting. - You get a lot of good insight. - It is saying you should design your blogging, - your lock strategy and your content. - All right, - since I use Google AdWords and just keep adding to the list soon will have a very big list - . - All right, - Seaman Ellie, - Next lesson 6. Understanding the Purchase Cycle: - Welcome back to discuss request. - I want to talk a little bit about the purchase cycle. - Eso So far out of the lessons that you've done, - you've done a huge amount of work. - Congratulations. - A lot of the robust part of the system is actually in the steps that you've already - accomplished. - If you're watching this video, - so so far you've already looked at a lot of different types of content That's out there. - And I want to talk to you about the purchase cycle because it's gonna teach you the context - of calling content you're gonna notice after you've done all that stuff that I told you to - do with those lessons is that content has a purpose and that purpose is actually tied to - this purchase cycle. - So the first part of the cycle is awareness And where do a little role play? - So awareness is mainly predominantly block posts. - And the reason why is visitors were on the web who are looking for, - you know, - learn something on a superficial level. - Come upon your block. - The woman I do right now. - Presentation design. - So I have blocked with you 101 tips how to be a better presenter or, - you know 10 10 steps have to be able to speak a ted conference. - The visitor doesn't really know they have a problem. - Doesn't really know that they're even looking for a solution. - There just want to learn things on a very superficial level, - and this is part of the attraction stage. - It really doesn't require a lot of commitment from the visitor because they can just view - the block and then it steps into another deeper form of content. - And now this visitor wants toe really learn mawr about presentation, - design and how to give a presentation. - So they ran on my block votes, - but I don't want something more. - They want more engaged. - They found the credibility in my awareness block posts, - and now they want to learn at a higher level and the different types of content you're - going to see here are things that you could download. - So there's like Webinars. - There's are e books and industry reports, - and the reason why the content shifts this way is because it's a higher level of learning - of education, - and therefore it's more value to the visitor. - And since it's more valuable to the visitor the visitor is willing to do and becoming more - engaged with the service provider, - a company that you are in the block that you are. - And that's why a lot of this content you see in part of the research stage awareness and - then research actually involves having to give your email and see how you can see how it's - hiding you closer and closer and closer to purchase it. - So now I've got Joe's email address because he wanted Take the book on the five different - interviews on the best Ted talkers and what they did to become 10 speakers. - So he downloads that I have. - You know that. - So he's identified that he needs that he needs a solution. - He's kind of gearing that when he looks, - they're all those books and he understands that he could learn by himself. - But he definitely knows that he needs a solution. - And that's what goes into the next stage. - The next two stages actually are. - For companies who offer a service or product, - Um, - the next one is comparison. - So Joe knows that he solution is actually looking for solutions. - So this, - during the comparison stated that comparing stage, - he is actually going to different presentation design consulting websites, - and he's looking at what they have to offer. - And the different types of content that we see here are two defying your value proposition - to your specific product. - So you're going to see things like customer testimonials, - uh, - demos, - things that are extremely specific to your product. - He's now Joe's looking at. - Okay, - well, - this is what David's presentation design consulting company offers. - Oh, - this is what Marx offers. - So I could demo, - and I can have a free consultation within. - But of course, - that's where your collecting more information about your your visitor who's now getting - closer to purchase cycle. - And then finally, - the ending types of content is the purchase decision making. - So here you're going to see, - you know, - Joe's like, - Are we like Demo? - I'm very interested, - actually partaking in your service mark. - So now actually have to come up with content that shows him specifically what he's going to - get. - And this type of info on content that's gonna be produced during this stage is gonna be - product specific info and analyst reports. - People have tried out your service and you know your overall rating on how you do it just - so that I could give you credibility and allow your customers feel satisfied knowing what - their purchasing. - And I hope that gives you a lot more context about what content is. - It's really cool to know that content has a purpose. - And it's not just a giant encyclopedia information. - So as you go to that quanta and keep that in mind about what the purchase cycle is, - and definitely I would map out, - you know, - if you see block Post mapping up, - this is awareness. - Keep that understanding under your tool belt, - because I will really help you understand when you're developing your block later on, - as we get to the further steps, - what you're gonna need if you are developing a problem and what types of content you're - gonna need to produce for that and so keep it up. - Guys, - you're awesome and I'll see you next lesson 7. Content Producer Compilation Tutorial: - this lesson, - we're gonna cover over how to become an expert of your online community. - And what's going to covered is the Content producer compilation and creating the master - list of content. - So these are the directions, - but I want to briefly go over it. - And how are going to do it in the screen cast. - So you're gonna wanna have toe open your your copy of your skills share classic and down. - And this is why keyword list. - You could see that I did the lesson before hand, - and I got stopped in 111 different keywords. - You could definitely go deeper. - Um, - I thought this was pretty good. - So we're going to open a new tab in Google and we're going to copy and paste are keywords - into Google. - No, - What we're gonna do is we're going to click on links based on their relevance again, - user discretion on toe what is relevant to your block, - and we're going to add that into the community pool page. - So I thought this was kind of useful because it it looks like a technical overview for - Microsoft. - So I feel like I can grab some insight for what To do for this? - Blawg. - From this, - you can put the keyword used. - You don't have to. - I like to you, - just in terms of organization. - And I just think it's useful. - Is a good worker to see my progress and stuff like that because it is a very robust process - . - Go back. - I like to include Winkie's just because it's a great content pool. - I mean, - it has it has it always has, - like where they got their information from. - That's always a great starting point to you Learn a lot as well. - See, - like I like how the YouTube video popped up. - Kind of really shows me what formats are available. - I really find that exciting when determining, - you know, - what type of different formats I'm gonna be able to create. - So you're gonna repeat this process for for all your keywords, - and I'll show you that I did all the work to, - for mine is getting a ton of Google information. - But the main thing is, - you're going to go to Page is deep. - So let's pretend I went to two pages deep, - all right? - And then you would stop here. - You know, - moment of truth. - PowerPoint slides toastmaster National. - Another thing to use the search related to part with presentation down below. - If you find a keyword phrase that you that would benefit your keywords, - but you don't have it, - I mean, - please add it. - Uh, - this is really useful. - Having Google trends and Google AdWords are great tools. - But also being able to add keywords and key phrases towards your pool on the fly, - like throughout the process, - is something that's completely normal. - All right, - and that's that, - and I'll go over content compilation in the next video. 8. Content Compilation Tutorial: - Hi, - guys. - Welcome back. - So I'm gonna go over the content page pool, - and what we're gonna do is we're in a copy, - paste all the links we gathered from the community page pool into the link under the linked - to article, - and they're going to click on the link and access the link. - Read the content on it. - Label the type of content, - put the topic covered, - slash s CEO keyword that you believe is used Not necessarily very important. - The eso keyword is no way that you could figure out exactly what the word was. - There really is no need because our keyword list is actually comprehensive. - And we found a way to find this content using that list. - So we already have a good CEO keyword keyword list. - I added notes because it's really important to just whatever comes to your mind on the fly - . - About what? - Post To write, - You know, - right in here. - Like I just want to revisit this one. - I really like this. - The 13 slides that landed two founders $500,000 in three months. - I'm really interested in doing a case study on it for a block post. - So that's cut the link. - There's also shared publicly by Guy Kawasaki. - I like to put in names because it's really interesting to follow specific people. - So let's put that in there, - Guy Cat, - cow Kawasaki off. - Also case study opportunity, - Um, - and actually the same thing for of the 18 slide tape. - So I'm also gonna rape case study opportunity as well. - And that's kind of what's comes up on the notes. - I would list people this companies list thought leaders that pop up just so that you can - add it also to your automating off information off content online on you could revisit that - step with the new information that you derived from this, - which you're going to see so again, - just keep up with it. - I Scott started a little early just to show you what it's gonna look like. - So I got 12 done here. - See, - I've got different types of content here. - Remember that when you do the different types of content, - you want to keep that the same and label that on the table of types of contents that you - over here developed, - the different. - You need different types of content out there and that will help. - You kind of visualize what needs to be done. - And also this table will visualize for you when imported. - The correct formulas, - which one do adjust it will show you the number of that type of format and in your entire - sample size here. - So I've got 400 I believe. - But I have to go through 468 and will show me the different types of content. - And the breakdown off the percentage of that type of content will really give you a good - idea of what is missing within the community that you can produce on, - or things that actually get the biggest response rates. - So anyways, - that's the bit on the content page pulling that look. - This is definitely a very comprehensive part of it. - But think about it as online research and how you're really developing expertise on the - topic itself. - All right, - well, - good luck 9. Why Automate Content Coverage?: itself again. So congratulations so far with your progress. Now, when I talk to you about automating content coverage, this is huge as all the work you've done so far you've taken a snapshot of the content and you're online community that exists at the moment. And I thought it was a really good way to take a really good, long in depth bath off your community so that you can understand. But now, if you really want to be good content working on want to be amazing blogger, you have to understand your online community in real time. So this is what online coverage is this? What automating it is So throughout this lesson. World War two. Talk about one of the basic things that you need to do to be able to keep up with real time content. And this is going to be a civilized subscribing to RSS feeds to newsletters, to email newsletters, obviously subscribing to the blog's and using Google Alerts, which will blow your mind. And I have a story line, um, after this and you'll see it through the computer. But really, you have to understand, and I'm really trying to push about this entire class is that content marketing isn't a content war automated. Your content coverage isn't about knowing where your competitors are doing for the sake that you need to be on a similar competitive level by automating content coverage and understanding who are the players and what content they're producing. You actually begin to develop a relationship with the online community, and a lot of the tactics that have been covered in inbound marketing and digital marketing have to do with. You know, you've heard of guest pose that things like that. A lot of people like to post other people's information and say, Hey, check out. You know Dave's awesome presentation designed consulting company. I think they really killed it with this post on 50 tips. Or like 10 tips to do X or, you know, awesome. You know, professional video done by their company's employees about what they believe presentation design. Because when you wanna make coverage and you understand when people are producing material , you could have a conversation with them. And at the end of the day that morning, content marketing is all about being part of the community and having your role in the community be defined and hopefully be a contributor. And by doing this automated coverage really gets you close for that. On top of that, the reason why I put into the system is I'm really trying to put in critical things that I believe should be part of people's workflow. They are part of people's workflow, but kind of get this already set done so that, you know, after you leave this class, you know you're gonna have these automated coverage. You're already gonna have these things already applicable to your project into your company's needs. Um, so I hope you keep pushing forward just a little quick, little bit about automating content coverage. But yes, it's extremely important and keep trucking through guys. 10. Google Alerts Tutorial: - I guys, - quick, - Very quick video on how to use Google Alerts. - So a website you can type it into Google or click the link in the lesson. - Um, - who alerts is a really great tool for keeping up on all the content revolving around the - topics and the quarries. - That kind of we derive from our keyword list along just to give an example. - This is pretty much how you do it. - So search query for me, - every presentation designed, - it's going to show you an example of what it's gonna show up. - I like to dio pretty much everything. - How often? - No, - I do once a week. - I like to be focusing more the content rather than just having to constantly be researching - how many always I personally choose only the best results of that you delivered to your - email address. - I'm studies my email for now for this example, - and then you just do create alert and there we go and you can create new alert. - You do it all by the different types of key words you want to use to keep in contact. - You could just do not thought leaders everything it email it. - And that's the video 11. BrainSTORMING!: - All right. - Welcome back, - guys. - Assuming you're trucking through those steps and that's awesome, - because I would say is class very difficult. - Um, - it's a lot of work. - So congratulations to get this done. - We are on the biggest buzz word of blogging, - Brie storming. - And I tried to be a little creative here with the title. - If you noticed Category five, - brainstorming like a category five hurricane might not be that funny. - That's just mine anyways. - So brainstorming I have a tab on brainstorming, - and I thought that it would be extremely, - extremely useful to lay out all the content in all of the different key producers in your - industry first, - so that when you review this information statically and have the time to look at if there's - any patterns in content in different formats that it would spark your billions brainstorm. - Because now you have such on a vast amount of information about the topic that you will be - able to come up with things. - So in the brainstorming tab that you're gonna be watching, - and I'm gonna have a tutorial on through the computer. - But you're gonna be laying out the key words and the key words and the different types of - former, - and you're also gonna get information about what in what types of formats currently - dominate your industry. - If it's blocked, - post that that has the most types of percentage. - Or if it's e books like you need to adjust, - you need to see what's missing. - So God gives you a four man advantage of understanding what to brainstorm about. - When it comes to the topics, - I put out my personal favorites off different types of methods to brainstorm. - I think this is the funnest part because you get to come up with new content, - you contact or the same content that's repurposed in a way that adds more value to people. - And so what you're going to see is on your tab is keywords, - then the top of the different types of format, - and then the different all the different methods that you can use to brainstorm and, - you know, - really, - just sit down there and come up with, - um, - a lot of posts you're going to see later on that you need to come up with two posts per day - , - and that's based off frequency that's been studied and, - um, - and proven from many, - many, - many like thousands of companies surveyed by software about marketing specialists, - um, - that have shown this is what you need to do, - how to achieve the highest level. - And it's like a jaker like you're really at the top of your able to produce at this - frequency. - Later on, - we'll be covering tips on how to be able to produce this way and how to make it easier for - your content production efforts. - But when you're brainstorming now, - I really try to get that mark. - We're doing two months. - That's 120. - Try to keep the variety content like, - alive and, - uh, - see you on the other side. - Keep up the good work, - guys we'll see in the next left. 12. Why Template?: Hi, guys. Welcome back. I hope you went to that brainstorming session. Really? Well, you have awesome block post that awesome e book to so many different forms of comment that you were so ready you're bursting at the seams to start your blood. But you're not gonna do it yet because we've got this awesome lesson on template ing. They really sound as amazing that thought it would. But template ing is not like a new concept, but it's definitely something that I've seen people not use. And I think it's one of the most effective things in a content marketers workflow that allows them to speed up the process off content production and allow them to focus on the thing that is the most important in content marketing, which is coming up with the idea and actually writing it. Templates will allow you to save so much time in formatting that it's going to change your entire way of how you view your workflow. You will feel way more satisfying knowing that you're not gonna have to move around a 1,000,000,000 bullet points. You're not going to have to question where to put the picture on your block. Post, it's all gonna be there, and you're gonna see how that gets integrated with our editorial calendar and how unbelievably quick this whole back and administrative process pretty much gets eliminated. So, template, what we're gonna be doing in this class is you're gonna look at all the different types of things that you come up with your brainstorm. We're gonna use that as your base of what we're gonna decide what template on. And we're gonna look at the different types of content that we found through our research and look at, you know, and compared to what? We've come up with ideas and, you know, for all the formats and we've come up with for break storming, we're gonna look at where we could draw inspiration from and to use the contact that exists today as a great foundation to start off building our template, we're gonna use the same types of reportedly using tools fucking word. I want to use key now pretty much everything in keynote. And, uh, you want a mock up templates based on the content formats that you see, and then you're gonna obviously taylor yourself, given your give your taste, you know this is your content. Um and that's what template is gonna be I think we're gonna cover in the class is basic lessons Are basic guidelines on what makes a good post. You don't really want to missing key formatting areas that have to do with CEO. So we've already incorporated that with the guidelines. And you're going to see that you're gonna notice that when you keep in the back of your mind when you go through the template on based on other content? Finally, we're gonna finish off with repurpose trick. It is awesome. I think that repurpose ing is not copycatting. Even though in the beginning I thought it was like Why am I played like this? Looks like players. Is this totally cheating? You know, you find out a lot of content gets repeated, but repurpose ing is so big because think about this exam when you go read a book, right? And then they make a move your vibe that you watch the moving your leg. Oh dear, I don't really like that movie. I think I like the book more. You see how the four mats they were different formats on the same topic, but they had different value. That's what happens when you're able to repurpose information. And a lot of information can produce even more value or have hidden value when you show it in the correct format or if you, it's revisited at a different time. So you're gonna be experimenting with these different things. You can definitely keep that your mind and a lot of tactics, even for brainstorming is review your best content and see if you made a post about I personally recommended, sold did people to use their best content and repurpose that into a format that conveys the message even more so you know, they turn a block post. That was like getting off the chain inbound links like people tweeting it. And then they made into a webinar and think about what? That Hey, I just want to update everybody that that block clothes that you liked, we just made a weapon are about. You tweet them specifically because you really saw retweeted and you know they like it. You know, they really that they see a face, you know, explain that information. It's awesome. So that's what the template in class is gonna be about this lesson, and I hope you have a good time doing It's gonna be amazing. How much is gonna help your workflow? 13. Templating Example: - Hey, - guys, - just want to give you an example of what? - I'm template ing. - So out of the repeated information that I saw every last I'm gonna do block post on tips on - how to guides and tips are just pretty much a list. - So I'm gonna be doing each week 10 tips on becoming things related to becoming a better - presentation designer and better presenter. - So here I've just decided to use this as a good foundation of money. - That's very simple. - Text. - The bullet points, - the formatting on that is short about 10 posts. - Exactly what I want. - And this is what I mean about template. - Just literally getting a set done. - Then I kind of want maybe an image around here, - So I'm gonna go in search image to a placeholder for for it. - All right. - Just a black square. - There you go. - Well, - banner picture and there you go. - Now, - it's gonna be a lot easier for me to figure out what I'm gonna do when it comes to making a - tips each regard. - Just be focusing on content and feeling this template in so much, - you're going to save this template as tip template. - This is just a basic one, - but obviously go really in depth. - I have a presentation, - one that I'm gonna use for my weekly post on presentations to slide share So you can really - go in any direction. - You know, - if you want to do it for an interview, - how would you do it? - You know, - maybe you're gonna do bold this, - that this is what you're saying. - And then I italicized what the person your interview is going to say pretty much just, - you know, - be creative and think of things that if you're gonna repeat content, - you build the template for it'll save a lot of time and there we go. 14. Beginning Using Google Calendar: you guys. Congratulations. I'm assuming you were able to come up with all those 120 block posts. I was able, Teoh. It took a lot of energy and time to do it, but it's done. I'll show you that in a moment. Right now, we're gonna go over the Google calendar and how we're gonna develop our publishing plan. This is gonna change the way you view and attack your blogging if you don't already use a calendar. And good counter is just absolutely amazing and very simple to use. So first we're gonna start a new calendar. Definitely name it after the blob that you're running. Many people run. Not many people, but a few people run multiple blocks is very useful once powerful pitches. All right, You could change the times on create calendar. They're girl. I like it to you here in Brighton. Obvious. And so we're gonna create an event. And when we created event, we're going to basing it off of we start with broad categories. It came to be doing categories by four men or categories by topic. I'm personally gonna do categories by topic on, and it may change for the way you want to start your blawg and or the way you want to continue Actually, your blogging strategy, But this is just what I'm gonna be doing. So first you create an event, you click left click. You do? Yeah. Here it is. Uh, for the beginning. Two weeks, about 12 days as six days worth. Not too. I'm gonna be making a general guide of educational information on all the things you need to know on presentation design. My strategy again is going to be formatting this content into multiple different formats so that it adds more value. It was good as a block post, but it was better as a weapon are better as a video tutorial or better is a screen cast. I'm gonna have all those different types of formats which I'm also going to repurpose into a package as well. But later on the continents going repeating by categories you will see will be based on topic. But for the beginning, it's gonna be general guides so that create the event. However, I'm posting two per day. So home general again, again, this is just together. All right, so here these air going to my general guides. I told you before, I'm going to be doing I have a different general guides I'm producing and then produce also block posts on those guys. So I have a total of here of 16 posts. And now what? We're gonna do this once we determine what the topic we're gonna be doing, where can actually go to the specific? So we're gonna go into here. These are 120 block close and so educational designer includes General and just continue doing this and then I'll show you in a moment. How do have a plan out based on category and how to make that trip? Eight. A repeat process with Google calendar and pretty much be able to allow your readers to know consistently like what times what content you're going to producing on which days I think it's very useful. And I've heard for many blog's or many people that I've talked to you who are very successful with their blogging campaigns, that this is a very preferred method and also gets you into flow and you start generating cocktail. All right, so I have the guys that are giving the first things that are published about eight of them , and then I'm gonna have eight set of blawg posts that correspond to those guys. So now I'm gonna show you how to make repeat, um, events on your calendar so that you'll know like your customers with your subscribers will now kind of what's coming out. What consistency is coming out. So I'm gonna start off with my presentation design list. Start off with the color theory case study. We have a caller three case study and I have created graphics case study in afan theory, case study, a speak speaker theory, case study and so on and so forth and audience case study and those of the different types of categories reproducing. And then each of those is gonna be specific case study on on top, excited, researched and examples pulled from the rial live community. So go here for this as caller theory. What color theory At an event you do repeat, you do weekly. Then you just say repeat. For for this case we're doing, I'm doing eight weeks. It's probably gonna be definitely, but I'm sitting for us right now. You're gonna see but change the color to this blow collar theory is Tomic, don't. There we go. Should show itself you're, oh, weekly. By pressing this. There you go. All events in there? Yes, because there's we populating every week. So now do another one which we have color three case study creating graphics where I thinks in the event Repeat week Lane done on the change. This card was crazy color in there. Just that I could know that topic. 15. Building the Editorial Calendar using Google Calendar: Hey, guys. So right now I finished the put it the general topics of all my posts. So we have to do two posts a day, so I just got my categories down. So the first ah, set of eight days and I launch, I'm gonna have four days where I have educational guides them in release. And then after that, I'm gonna have four days of promotion off of Blonde Post. They're going to reference what those things are of. And then from that, I'm actually gonna be using those guys as the framework to address color theory. Case studies, creating graphic specifics. Father Theory is creating charts, but I live with same audience case study, speaker case study, really getting indeed to specifics. All the different types of audiences and then from getting done with the different types of audiences, actually go into examples of those audiences and getting in touch with them. So if you were like a ted speaker, we do a case study on a ted speaker, we would I would get in touch with you know, some of the best Ted speakers and see if I can get you or anything like that to get some real contribution to your life. Presentation is Acme, um, tend to die to Tora build. So I'm gonna show you pretty much what you do after you lay out your categories. What you do is you go back to your blob list ideas and then you fell in the specifics because for me, I already have broken down the different types for age. So color theory, case study, branding, inspiration, magazine, street fashion, interior looks, website, some branding inspiration. And it's a good added event school. Oh, so what? I would be doing something analyzing actually great brands out there looking at their colors. Cuban kind of explaining why that's the color scheme. Kind of. What does it represent just to get your exit? Only this event. And then you're just gonna be doing that throughout. So this one Waas street Fashion Street fashion inspiration. I just think this is a born. I honestly think that at least what I learned from the presentation design that the holes in the information that need to be produced for presentation design where that people really need it, um, insight rather than just kind of general amazing tips. People out there given, like great tips like I totally agree with a lot of it. Um, and I totally believe in a lot of it. The only thing is, I feel that people really need more examples to understand kind of grow this community of you know who some of the great speaker and you're also leveraging their value and showing that Teoh your readership and maybe that might spark a conversation with that on Twitter within your followers and make it all learn and kind of push your community forward. All right, So that's why you're gonna dio just keep going back here than plucking in for the specifics . If you broke it down with that, if you are just doing it by format, let's say podcast. You want a written belong posed podcast video a webinar You can actually lay those out like I did these and just do weapon are podcast. This this this and then from that actually go into audience then like define what the topic is going to be in the color scheme will represent the four minute I wanted to go by top because I kind of want people to do you like no, like OK, so it's Monday. I'm gonna see an audience case study and oversee a speaker case study. Depending on what the formats gonna be like, it can change up, and I will change it up. Um, you know, to have a good variety of content for each of those different protective case studies. So by the time I get that information back through my analytics, I might figure out what case studies were getting the best foreman, and I'm actually gonna constantly respond to my readers. NASA already did. You guys prefer the weapon Are for the audience case study? Do you prefer the webinar that included a presentation that, um was it read out what? They did it? They are, uh, and all the different formats I'm gonna test, so All right. Well, uh, good luck. And this is the last lesson. I hope you find it extremely useful to lay it out like this. Just a quick thing. You can press a gent of you. It will show you kind of what you need to do on in a list form. And I think that's really useful. I've seen a lot of tips out there saying that, but this is it. And you know all that uncertainty of signal. What to write is kind of gone. And, you know, you can see it looks a lot more and looks a little daunting to see cheapo statements to post today. If you're taking your content right enough for its very seriously too posted a really shouldn't should destroy you should definitely be realistic as long as you have. Oh, the time to you actually put in all of the all the details about how to actually do this. So for brandy, for color three brand inspiration. Um, let's see, you got additive that right, And you won't have really specific stuff you could put in here. The description kind of how it's going to lay out. So what I was saying earlier about branding. So let's say I'm choosing Xbox like her song. And so we're gonna analyze the color scheme and less color scheme. And then I will pull up articles on the Xbox and Microsoft Xbox Microsoft Color scheme and see what's inside. I could gain from it, and so that's kind of what you do. You can attach the templates here. Yes, here we go. I said to enable it. So you would have to go Teoh large. But what a test event Attachments. Here we go. Enable. So that's how you get event attachments to exist. You have to go. Labs, follow the screen cast and there we go. Let's go to a month. Scroll down, Let's see. Bends area at attachment. See, I didn't even put this templates. Let's I want to put my tip template off here. Break that down to tip template. This contrary breaking inspiration. You know how to read through color. What? What tips I was able to get, say, from from, you know, x box, uh, color scheme. So that's kind of what you could dio be really specific in the description. Go through this calendar to make it a lot more simple when you actually have to write stuff and you can do this in advance. That's kind of what the best part is. And the more time you spend planning this out and really getting down to the detail. You know, when it comes to the day where you have to write this stuff, you go to your calendar, you have your town played, you have your awesome description you have. The links of your resource is it's gonna be a lot easier to right now. It's gonna be a lot more fun. I think uncertainty really drives this whole blogging process to be, um, dreadful because, you know, it seems like it's gonna take a lot of time, but when you got a good format of how to attack it, it's really gonna be a lot easier. And on top of that, like we already done so much off the research already that you should have a very good idea of what to do. All right, well, good luck.