Creative Thinking with Constraints: Designing Logos of the Future

Stefan G. Bucher, Designer, Illustrator, Writer

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9 Videos (43m)
    • Introduction

    • Your Project

    • Spinning Out the Story

    • Brainstorming the Name

    • Logo Design 101

    • Sketching

    • Digitizing (Design)

    • Digitizing (Type)

    • Final Thoughts


About This Class

Join designer and illustrator Stefan G. Bucher to design a logo of the future — a fun exercise in creative ideation that gets to the heart of design! This 45-minute class is perfect for designers, illustrators, and storytellers who want to push their creative boundaries and explore what it means to design with constraints.

Starting with the question "What will the world be like in 2045?" Stefan brainstorms, spins out a story, and invents a fictional product. Then, he get designing! You'll follow along as he sketches, refines his ideas in Photoshop and Illustrator, and even creates a custom typeface for his product name. By the end, you'll go through this same fun exercise yourself: creating a logo for a product set 30 years into the future.

Stuck in a creative rut? Looking to create a stand-out portfolio piece? Use this class as a prompt to push your thinking and your work into unknown territories . . . the territory of the future!

70 of 74 students recommendSee All

These are the type of projects that help me appreciate design. Thank You!
I would strongly recommend this class, while it helps you think outside of the box. I really enjoyed Stefan's way of guiding throughout the class and I did loved working on my given project after. :D
Maria Kyriacou

Graphic Designer





Stefan G. Bucher

Designer, Illustrator, Writer

Stefan G. Bucher is a designer, illustrator, and writer. In his words: "I specialize in complicating things, and then constructing a clear and beautiful structure for those complications. Because it’s fun!"

Stefan studied at Art Center College of Design in Pasadena, California, and he's the author of the books 100 Days of Monsters, All Access, The Graphic Eye, You Deserve A Medal, and most recently 344 Questions — The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfilment.

He has created designs for David Hockney, Judd Apatow, and The New York Times. He designed the titles for the films "The Fall," “Immortals” and “Mirror, Mirror” by director Tarsem. His time-lapse drawings appear on the Emmy-award winning TV show “The Electric Company." He recently designed the Blue Man Theater in Las Vegas, and in December of 2013 Saks Fifth Avenue adapted his book “The Yeti Story” into animatronic holiday window displays for their flagship store on Fifth Avenue. 

British Design & Art Direction has honored him with a Yellow Pencil, and in 2004 the Art Directors Club of New York declared him a Young Gun. He's been a mainstage speaker at AIGA National Design Conference, Design Indaba (Cape Town), and TEDxAmerican Riviera.

Learn more about Stefan at his site, and explore Daily Monster online!