Creative Thinking with Constraints: Designing Logos of the Future

Stefan G. Bucher, Designer, Illustrator, Writer

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9 Videos (43m)
    • Introduction

      1:17
    • Your Project

      2:49
    • Spinning Out the Story

      3:01
    • Brainstorming the Name

      3:11
    • Logo Design 101

      4:20
    • Sketching

      7:14
    • Digitizing (Design)

      9:54
    • Digitizing (Type)

      9:03
    • Final Thoughts

      2:07

About This Class

Join designer and illustrator Stefan G. Bucher to design a logo of the future — a fun exercise in creative ideation that gets to the heart of design! This 45-minute class is perfect for designers, illustrators, and storytellers who want to push their creative boundaries and explore what it means to design with constraints.

Starting with the question "What will the world be like in 2045?" Stefan brainstorms, spins out a story, and invents a fictional product. Then, he get designing! You'll follow along as he sketches, refines his ideas in Photoshop and Illustrator, and even creates a custom typeface for his product name. By the end, you'll go through this same fun exercise yourself: creating a logo for a product set 30 years into the future.

Stuck in a creative rut? Looking to create a stand-out portfolio piece? Use this class as a prompt to push your thinking and your work into unknown territories . . . the territory of the future!

71 of 75 students recommendSee All

great!!
These are the type of projects that help me appreciate design. Thank You!

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Stefan G. Bucher

Designer, Illustrator, Writer

Stefan G. Bucher is a designer, illustrator, and writer. In his words: "I specialize in complicating things, and then constructing a clear and beautiful structure for those complications. Because it's fun!"

Stefan studied at Art Center College of Design in Pasadena, California, and he's the author of the books 100 Days of Monsters, All Access, The Graphic Eye, You Deserve A Medal, and most recently 344 Questions -- The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Ar...

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