Creative Advertising Techniques for Maximum Sales

Oliver Olsen, Digital Marketing Manager

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9 Lessons (30m)
    • 1. 1 - Introduction

      1:17
    • 2. 2 - The Key Concept to Get Attention

      5:01
    • 3. 3 - Address Them Where They Are

      3:01
    • 4. 4 - Your Product in Today's Marketplace

      2:54
    • 5. 5 - Holding Attention

      4:45
    • 6. 6 - Stories and Emotions

      5:36
    • 7. 7 - Qualify Your Prospect

      2:12
    • 8. 8 - Deep Hooks and Incentives

      2:25
    • 9. 9 - Deep Benefits

      3:04

Project Description

Test Your Marketing Instinct

Each video in the course shows you another step in the process of how to create effective marketing for your product or service.  

Naturally, this will inspire ideas about your marketing (that's the point :-) ... however, you need feedback on your marketing ideas and the first place you can do that is right here.  

For example, Video 3 talks about your prospect's "top of mind concern" ... what have you determined that to be for your prospect and why?   

Each video gets you thinking about another dimension of your marketing.   So, take three concepts from any of the videos, like the example above, and upload them here.  I'll give you my feedback and this may speed your progress.

Student Projects