Creating the Perfect Investment Banking, Consulting and Finance COVER LETTER by Afzal Hussein | Afzal Hussein | Skillshare

Creating the Perfect Investment Banking, Consulting and Finance COVER LETTER by Afzal Hussein

Afzal Hussein, Founder, Consultant & YouTuber

Creating the Perfect Investment Banking, Consulting and Finance COVER LETTER by Afzal Hussein

Afzal Hussein, Founder, Consultant & YouTuber

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
12 Lessons (36m)
    • 1. Introduction

    • 2. What is a cover letter? Purpose and mission

    • 3. Structure

    • 4. Why this company?

    • 5. Why this division?

    • 6. Why you?

    • 7. Results achieved

    • 8. Experience

    • 9. Grammar

    • 10. Length and consistency

    • 11. 10 common questions

    • 12. Class project

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

This class is an in-depth deep dive into everything you need to know in order to construct a powerful cover letter for applying to spring weeks, internships and graduate schemes at investment banks, finance firms, consulting firms and more.

We cover a range of topics including:

  • The purpose and mission of a covet letter
  • The correct structure
  • Answering why you're interested in the given company
  • Answering why you're interested in the given division
  • Answering why the firm should select you
  • Positioning your achievements accordingly
  • Positioning your experience accordingly
  • Grammar
  • Length and consistency
  • Common questions
  • And so much more!

This course is for all levels regardless of academic background or work experience.

By the end of this course you will have a cover letter that will pique the readers' interest and help you increase your chances of securing that all important interview/assessment centre offer.

For more information on me check out the 'About me' section on my profile and be sure to follow me for updates on new and upcoming courses.

Thanks, and enjoy!

Afzal Hussein

Meet Your Teacher

Teacher Profile Image

Afzal Hussein

Founder, Consultant & YouTuber



I'm Afzal, a Career Consultant, Public Speaker, Educator, Entrepreneur and YouTuber.

I started my career working for an investment bank called Goldman Sachs after securing lots of internships and work experience across the world of finance. Since leaving, I've helped thousands of students and graduates secure offers at some of the worlds best investment banks, consulting firms and startups.

I'm working on a range of super in-depth Skillshare classes to provide everything you need to know in order to secure spring weeks, internships and graduate schemes at companies like Goldman Sachs, BlackRock, PwC, etc.

Follow my Skillshare profile to stay updated when I release new courses and do let me know if you have any courses ... See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Your creative journey starts here.

  • Unlimited access to every class
  • Supportive online creative community
  • Learn offline with Skillshare’s app

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.



1. Introduction: Hey, my name's after saying I'm a career consultant, public speaker, educator, entrepreneur and YouTube OR but before I became all of those things, I started my career working for an investment bank could Goldman Sachs, I've helped thousands of students all over the world secure office at Goldman Sachs, HSBC, JP Morgan, Facebook, Google, EY, KPMG, PwC, so on and so forth. On this course, we're going to take a deep dive into how you can create a cover letter that gets you noticed and that stands out from the crowd, will cover everything from the structure to the content, to the formatting, as well as answering a few common questions that allows students and undergrads have about cover letters before they submit their applications to investment banks, consulting firms, even startups and fintech companies. Upon completion of this course, your understanding will allow you to create a very strong cover letter ahead of spring weeks, internships and graduate schemes. This will allow you to stand out in the application process and increase your chances of securing interview offers with the various investment banks, consulting firms, and other organizations that you apply to. You'll also be able to leverage this course to help you applied say about any other industry without any further ado, let's get straight to it. 2. What is a cover letter? Purpose and mission: Okay, first and foremost, what is a cover letter and what's its purpose, what's its mission? So the cover letter is a one-page document, arguably the second most important document off to your CV, that will enable you to stand out. And again, off to an interview or an assessment center is one page or less than a page of content by explains to the reader your motivations for wanting to apply to the company, for wanting to apply to that specific division. And why you should be selected for an interview as opposed to every other candidate applies. In essence, the mission of a cover letter is to show or to sell the applicant, in this case u, to the reader. Now it's very important to structure your cover letter, right? Because the individuals that read your cover letter on just going to be the hay topic, who? It will be an analyst, it will be an associate, a VP, sometimes even a managing director. So it's important that the cover letter is appealing or sells you in the right way to each and every one of those individuals because there will be looking for different things when it comes to reading your cover letter. As such, the structural recover lesser is very important, the formatting is very important. And that all comes back to positioning you as a strong candidate for the role that you're applying to. Now it's all good and well, saying that its mission and purpose is to position you in the best possible way. But all of this means nothing. If you don't do the basics right? Things like grammatical mistakes can cost you. Things like poor formatting, mucho and lack of attention to detail and analytical skills when presenting information to an industry where they primarily care about attention to detail. Let's say you and another Candida have very good CVs. There's nothing to separate you both. The employer will look at your cover letters and decide based on your cover letters, okay, this candidate's cover letter is better written and so the accompanying cover letters, your CV plays a big role in determining whether you make it through to the next state of the application process. I say this because there are hundreds of thousands of applicants per role, especially in investment banking and consulting. And so your cover letter is just almost as important as your CV. 3. Structure: The structure of a cover letter is very simple. Oftentimes we tend to over endowed ourselves in writing too much and including too much information in the convalescence buys a simple basic structure that you need to go for when you're applying spring weeks internships and graduate schemes. And that structure includes three key areas. You've got the first part, the second part, and the third part, first of which is why this company, the second part is going to be y, this division, why this business unit, or why this area of our organization? And the third part is going to be why should this firm hire you as opposed to every other candidate that applies for the same role. So those are the three key sections of the Walesa. And in this course we're going to go through each section separately. How you can improve or how you can best position yourself for each section, how to answer the key questions that are important for each section, as well as tips and tricks for each section. 4. Why this company?: The first part of your cover letter is very important. It's going to be the why this company section. So of the three sections, why this company, why this division, YOU, there should be about 100 to 150 words each. Why this company is extremely important, as well as being extremely important. This one thing that I'm going to say now is going to be the key to a strong cover letter. And that is the more specific your content for, the more specific your cover letter to the organization that you're applying to, the better your chances of getting an interview or an assessment center. I want you to pay attention to that. The more specific your cover letter to your organization that you're applying to, the higher your chances of getting an offer for interview or assessment center. This is very important because oftentimes hundreds of thousands of students use the same cover letter, copy and paste for all their applications. And that just doesn't look good because it means you're not putting effort. You're not making it specific to the organization you're applying to. And so your first paragraph, why this company you need to do your research. You need to find out why exactly do you want to apply to Goldman Sachs was about Goldman Sachs that tracks you that JP Morgan don't have or that they don't do. What is it about Morgan Stanley dies more impressive or attractive to you? As opposed to understand young or KPMG or Bank of America, Merrill Lynch, You need to find your specific reasons and the way you go about doing this and the way I did it when I was in your shoes was simple. It was a few resources that are used by use them in a very detail oriented way. So the resources are Google search, believe or not. So you would Google search the company's name and then you would click on news. And then you would see what news comes up about accompany. You won't focus on the negative news. Obviously. Focus on news, impressive news, or news that is relatable to you or relevant at the current time to that organization and how it connects to you. So for me, for example, when you go such Goldman Sachs back in the day and clips on news, I found out that they were doing a lot of territory initiatives. There was a 10 thousand small businesses initiative where they helped 10 thousand entrepreneurs that appealed to me, those an analyst Impact Fund or analyst Investment Fund where they were investing in the analysts. So that they can create their own ideas or charity initiatives and then develop outside of their day-to-day work. And so that attracted me. So all these reasons at ignore all of those. And then I was able to include those in my cover letter when it came to why Goldman Sachs. So that makes it very specific because those things on being done by other organizations, other organizations might do charity initiatives by it's not going to be as specific as Goldman. So while it tells the reader when I put y Goldman Sachs, you know, one of the reasons is the charities initiatives such as 10 thousand small businesses that so specific to Goldman, the reader's going to realize, okay, this candidate has taken the time and effort to go and do the research to find out more. It shows me they're proactive and it shows that they go above and beyond to find out about our organization. And that increases my chances of getting an interview or an assessment center invite. So you need to do the same. Why are you interested in the given company? So Google search, search the new section, the second resource is the company's website. Each and every company sells themselves to you on their website, you can check their career section, you can check any part of their website, find interesting and intriguing information about the company that is relevant to you. Anything that makes you go, Oh wow, that's impressive. Oh wow, that's interesting. Dies relevant for you to put on your CV, on your cover letter. Sorry, don't put all the usual. There are so many offices all over the world is a global organization. All of that stuff. Ignore that because the weak candidates who put those facts in their cover letters. The third resource is social media. So every investment bank consulting firm, every company has a social media presence in this day and age. We have alas Instagram, LinkedIn, Twitter, check their social media platforms and see what they're posting. Oftentimes they might do a employee profile there, my interview, an analyst, or a VP. And they might share information. You can reach out to that person and say to them, O R. So your interview on Goldman Sachs LinkedIn or on JP Morgan's Instagram profile. Blah, blah, blah, blah, blah is an intro allows you to connect with them. And then you can just find out a bit more about the role took to them. And then what's important is you can use that person on your hovel SR. You can say, having spoken to this person and you name drop. So name dropping is another powerful way to improve your cover letter ode to allow your cover letter to stand up. So you've got company website, you've got Google News, you've got social media. Always remember the most specific, the better. So those resources will allow you to create a strong answer as to why you are interested in applying for this company. Next, we're gonna talk about how you can answer, why you are interested in the specific division within the organization. 5. Why this division?: The second paragraph you need to focus on is why this division so in my case, it was y asset management. In your case, it might be why sales and trading, why consulting? Why engineering? And the truth is you need to find your reasoning once again, like within you. Why are you interested in this specific area? Is it for the money? Is that for the badge of, of, of approval is at Ford. The reputation is a cause you're genuinely interested in client interactions. Is it because you're genuinely interested in markets? Is that because you prefer consulting as opposed to banking, you need to find your reason. And the key is, once again, you need to sell yourself on your cover letter in a nice, simple and SO2 way. As mentioned in the previous video, the more specific you can be, the better your answer will look. And as a result, you increase your chances of getting an interview or an assessment center offer. Now how do you be specific about why this division, you tie it back to you experiences. So for me, in my first year of university, I've got work experience in operations, in markets, in asset management and accounting. So I could write, having experienced all of these, asset management stood out for me the most. So immediately I'm making a specific about the division. So if you've got any relevant experience, you can say having done this experience, it stood up for you. You really enjoy that. And you give your reasons. Why attracts you, why you really enjoy it. Maybe your skill sets match the role, maybe the industry that you want to apply to a suitable to your characteristics as an individual. If you don't have relevant experience or any such experience, you could say having spoken to so and so or having read up on this industry and compare it with other industries. So having done my research on consulting and asset management, I believe my skill set and my interests lie more with asset management as opposed to consulting for XYZ reasons. And you list your reasons. Once again, the more specific the better. So you can use Google Search for each divisions or as a management Google search, what is it? Who succeeds in asset management as an analyst, for example, alsos and trading or consulting. And then you could go more specific, go into the company's website and look at their asset management 0's and trading or operations or risk, whichever division you are applying to. Look at those sections within the company's website. Find out a bit more about it. Find out what appeals to you and what other companies don't have that this company does have o focuses on and then apply that in your paragraph I named dropped in my second paragraph. What that means is I spoke to someone at a networking event who works in the division. So I said having spoken to an associate at your organization within asset management, they told me that your firm gives a lot of responsibility early on to unlist. This attracted me to applying to the asset management division of your organization. Name dropping is super important, is you can liaise with someone. If you can interact with someone either in person or on LinkedIn or online, then you have a touch point. If you feel you had a meaningful conversation, you can drop that person's name in your cover letter. It shows the reader initiative, productivity. It shows you've gone above and beyond. Most other candidates aren't gonna do that in their cover letter. So if you do it immediately makes you stand out. And the last one on why this division, honestly, the more you read and research about the division, the modulo n. So what I used to do, Google search that division, and then click on the first ten links that came up. Once I did that, I would read every single thing that would be in those articles, all links. That's more knowledge going into my head allows me to learn more about the division naturally, when you have more knowledge up here, you're able to produce better content when you're writing those one hundred, one hundred and fifty words on why this division. And so read and research is very, very important. 6. Why you?: Okay. So the third and final paragraph on your cover letter is going to focus on why you why should this company hire you as opposed to every other applicant? Why should the reader gave you an interview? Why should the reader invite you in for an assessment center? And this goes back to your CV actually. So on your CV, if you haven't seen my CV Scotia, cuz you can find by clicking on my profile. But that's of course on creating a perfect CV for embezzled banking, finance, consulting, etc. But on your CV, you're going to be selling yourself using your previous work experience, extracurricular activities, so on and so forth. And you can bring in some of the key bullet points from your CV into your cover letter. Not only does the show consistency and it will impress the reader by also allows you to create a very strong on. So for the third and final paragraph, the cherry on the cake, the paragraph that the reader will end reading your cover letter on is very, very important. So you want to end on a high. Why you goes back to leveraging your previous experiences and positioning yourself to say, okay, I've done these experiences and as a result, I've achieved X, Y, and Z. And I've developed this, this, and this skill set. So I've developed my teamwork skills, my communication skills, interpersonal skills, analytical skills, attention to detail. These are the five key competencies that they usually look for. If you can include some of those in your third and final paragraph and back it up with relevant experience or even irrelevant experience. So if you were a barista at Starbucks, you still, you don't work in a bank, but you still developed your interpersonal skills, communication skills, teamwork, time management, prioritization, and attention to detail, client service, serving customers. So many skills that you developed even in an irrelevant work experience. So you can use those examples on your third and final paragraph to say why you are a strong candidate for the role that you're applying to. It all goes back to leveraging your CV and the key points into your cover letter creates consistency. It looks nice and neat. It feels organized when you're reading it and assure, and to the point, a common error or mistake or misconception is the more you write, the better unless you write more succinct and to the point, that's actually better. So that's what you wanna do when answering the question why you put yourself in the employer's shoes? If you were in a position to give someone an interview, what would you be looking for? You be looking for motivation. Someone that's potentially able to do the job, someone that's impressive, someone that has gone outside the studies or above and beyond to kind of find out more about the industry would leverage their work experience to build the right skills. She had the right results that are relevant for the role. That's the candidate that you want to be and you want to get across in that final paragraph why you? In the next video, we're going to be focusing on results achieved, which you can implement in the y-you paragraph. 7. Results achieved: This is very important and you know, I've pressed on about the CB Cause if you've watched that and it's super important because when you are applying to consulting or a startup, or an investment bank, or any aspirational industry or career transits are those industries are results oriented. Their results focused. People get far in those industries because they can achieve results. And so it's vital for you to show that you can achieve results on your cover letter. You do this in the third and final paragraph. You touch on the results that you've previously achieved. So a paints a picture to the reader that, okay, this individual is a go getter. They can do work and they can produce results that someone we want working for our organization. Because as an analyst, as an associate, as a VP has an MD, your bonuses are dictated by the results that you achieve. And so you want to show them that in your cover letter. What I say results achieved. What do I mean? It doesn't need to be something as big as going to space and landing on the moon. It could be any small result that you achieved as part of a previous experience. An example might be, you might be the marketing manager of a society at university, you promoted an upcoming event, and as a result, you achieved 25 sign-ups. This was 50% more than last years. That's a result achieved when you put it into percentages. It looks more impressive, 50% more signups compared to last year result achieved. So small things like that as a uni student standout on your cover letter. Because as a student, as a graduate, as a university student, employees don't expect you to have done amazing things, right? They don't expect you to have done real work in the real world like an analyst or an associate wood. And so they just wanna see you write a few results. They don't really expect much, but it's good to put it there because it shows that you're thinking like they expect you to think. So it's very important. Another result could be you were captain of your university for boots him. As a result, you lead the team to five consecutive wins and you want a trophy, that's a result. Another result that is impressive is if you scored the highest grade in your course, or if you lead on a group project and 1 first or second place, results can come in many shapes and forms. And it's important to include those across your cover letter because it allows you to stand out and when other candidates don't do it, it makes you look even better. 8. Experience: Experience is vital to include in your cover letter. And the reason is, without any experienced backing up the claims and the points that you make throughout your cover letter. It just doesn't hold any weight. Is like saying, I've developed my interpersonal skills. I lead a team and I worked in a group of five and managed to build relationships with Iran. If I just say that it doesn't mean anything, I need to back up. When did I do this? How did I do this? Well experienced that I do. And if you say I did all of this as part of the internship program at PWC or I did all of this as part of my part-time job, working for a cinema or working for a retail outlet. You need to backup your points with experience. And also obviously experience is good because it allows you to show the reader that you have worked before and you're interested in applying to a similar role. This is the best order of experience. Relevant experience is best if you don't have that, it's not the end of the world. You could do irrelevant Experience. Irrelevant Experience is still experienced. But the key thing is you can develop KEA Skills, key competencies, teamwork into personal skills, attention to detail, so on and so forth. By doing irrelevant Experience. So even if you've got no relevant experience, include on your CV. Cover letters are irrelevant experienced that you do have. And thirdly, focus on extra curricular activities, fallen tree stuff. So your membership or your leadership role in a society, it's always better to be in a leadership role in a society as opposed to just a member. So you want to be head of marketing, you want to be the president, you wanna be Liaison Officer for sponsors or whatever it might be, that's better than just being a member of a society. Anyone can be a member, but not everyone can take on a leadership position. So aim for that as opposed to just being a member and voluntary work. Do you do charity work outside of unique? Do you do Part-time voluntary work helping elderly people in a care home or I don't know, a charity for pets or animals, whatever it might be, outside interests will count and they all turn as experience because they correctable, they built you as an individual. And these are the things that allow you to step up, learn your key competencies, and apply those in the roles that you're applying to. Its very rare for anyone to get an interview or an assessment center invitation if they have no experience whatsoever. I always say this, your grades only going to play a small part in your application. They only take up five or 6% of your CV, the rest of the day's experience. Similarly, your cover letter and you don't even mention your grades. Your cover letter focuses on why you're interested in the company, why you're interested in the division, and why they should hire you specifically, grades don't even make it into the cupola. It's all about your achievements, your interests, your experience. The only time Grades might make it into a cover letter is if you're talking about a resort achieved and you achieve the highest annual year group. But that's like one sentence out of the rest of your cover letter. So experience is very important and it comes in many forms. 9. Grammar: This one is very important. Bias often times disregarded because people don't pay enough attention to it. And they think it's easy and they'll never make this mistake. But you'd be surprised how many people mess up because of grandma. And as a result, don't get the interview off, don't get their assessment center of our domain and free to the next stage. Grandma is very, very important. My advice to you is after you write your cover letter printed out and then read it with a red pen in your hand. I guarantee you use both grammatical errors, spelling mistakes, formatting errors, whoever it might be on your printed paper, always do that. It takes less than five minutes to do and it will save you the potential of costing yourself and interview offer. So print out your cover letter and reader. Also send it to someone, send it to a friend or family member, get them to read as well. Don't like if you give your cover letter or your C V out to ten different people, they're all going to have ten different amounts and links and details of feedback is a subjective document, right? So you wanna give it to them to review for grammatical errors. Once you're happy with the layout and structure and content of your cover letter. Grandma is so important. And so just pivot. Don't give enough attention by urge you to pay specific attention to the in your cover letter. When you're applying to these organizations, attention to detail and grammar are paramount because you are going to be working on documents that gets sent to clients. And these documents will be worth or, you know, play a part in closing hundreds of millions of pounds of deals and traits and client relationships. And so if you can't do it right on your application in your cover letter, then what makes the employee thing that you can do it as an analyst or an intern. So give them a reason not to say no to you. And do that by having good grammar on your cover letter. One simple tool. Gradually, I know you've probably seen the grandly adverse all over YouTube, but I recently installed the grammar Lee Chrome plug-in for free and then pay for a is free. And it just, the amount of fixes or suggestions that brings up was surprising. So I highly recommend that you do that. 10. Length and consistency: You should aim for 60% to 7580% of an A4 paper and the font size should be 1211 or 1212 is the normal for a cover letter for CVs, I say anything between 1012. But for calculus or keep a font size 1260 to 80% of the paper and a professional font, Times New Roman is best, but you can do Calibri, who Aereo, remember, it just needs to hit the key points while the sperm, why this division y, u is not about quantity, it's about quality. So focus on that and then consistency. This is very important. Keep your sentence structure organized. Don't write too many long, really long sentences. Keep them organized, keep a consistent. You don't want to have the first paragraph extremely short and the second, third paragraphs extremely long, trying keep each paragraph similar lengths or a 100 to a 150 words each paragraph. And it just lets the structural look nice and neat. You can, if you want a full paragraph or an ending saying, thank you for your time, blah, blah, blah, anything to end with, that's nice, that's fine. You can put an introductory line or two. But the F3 key paragraphs, the meat of your cover letter is going to be wide as firm, while the division, why you and just make sure does look consistent, neat, and organized. 11. 10 common questions: Ten common questions that lots of students and graduates always asked me. Here they are. Do you need to write a new cover letter for each and every application organization? The answer is yes and no. You don't need to write a fully new cover letter for each and every application. Your third paragraph. So why you can stay the same for every organization that you apply to you. However, what's important is why the firm and why the division. Those you need to do your research find specific key points about each firm that you're applying to. Because they will standout. It will help you stand out. And the more specific, the better you can do the lazy option and use the same cover letter. But I guarantee you, you're just going to diminish your chances of getting offers. So there's no easy option. It takes time and effort. If you want to increase your chances of securing offers, you need to put the effort in, do the research and make each cover letter specific to the organizations that you apply to? I don't know if I don't have enough to write fair question. This is a question, but I understand that sometimes you might feel you don't have enough to write on your cover letter. To be fair. The first two paragraphs, why the firm why the division, those it's not about you specifically. You can find those answers by doing the research online. You just need to keep digging for a meaningful amount of work. I spent a few hours doing the research find was specific about the firm and what attracts you to find what specific about an industry, talk to people, read articles, find your reasons. So those things just take time and effort so you can find enough and then why you if you don't have experience, if you don't have irrelevant experience, I suggest you try and do something voluntary. Try and be part of societies extracurricular activities that you need. So you have stuff to talk about because those are the things that will allow you to increase your chances of getting offers and very, very important. So that's what I would suggest. Should I follow up after submitting my cover letter, if you're applying to spring weeks, internships and graduate schemes know neatly fall off immediately because they receive hundreds of thousands of applications. However, it has been three weeks or a month and you haven't heard anything, then you should chase them, drop an email to the hedge. Our people, though usually have their email on the company website and just say hi, I'm curious to find out how my application is going up, how my application is doing in your process. And just ask them kindly. You can even say, if you do have offers, you can say I've got offers from other companies. I'm really keen on hearing back from you. Please let me know in the next few days with an update, what's the latest? Because they shouldn't keep you waiting too long. But oftentimes they are super busy. If you're a graduate and you're applying for an experienced professional role, you can chase up because it's not as busy as the student applications shall include a cover letter, even if a company doesn't ask for, usually for students and graduates, the application process portal will have a different section. It was a CBSA experienced Jose academia wherever. And there will be an upload bandwidth Cv by one OS will cover letter, so you won't be able to upload a cover letter. If it suggests CV upload and cover letter are optional. Do it if you are confident that you've created a strong cover letter for that role is not guaranteed to be looked at by if it's optional, if you want to go the extra mile. But if if if a company doesn't ask for a covenants are you don't need to include on what should I not include in my cover letter. You don't need to include specific modules and grades that you've achieved on your course or your degree. You don't need to include things that on relevant to why this firm, why this division and why you as an individual, you don't need to include a photo on your convalescent. You don't need to include your address. You don't need to include references. You don't need to include your contact number. None of that in a traditional student application cover letter, just focus on those key points, the key free paragraphs, why this firm, why this division and why you as an individual. If it doesn't answer those, then it doesn't need to be in the cover letter while the worst cover letter mistakes. So first and foremost, spelling errors, spelling mistakes, poor formatting. Immediately when you see those, you just don't even bother reading. It goes into bin, that candidate gets rejected. If they can't pay attention to detail and I cover letter, they won't be able to do it or they won't care enough to do it on the job. So no one pays attention to those. So that's the worst mistake. Secondly, if that cover letter says, I'm interested in your organization names at different organization because the candidate just copy and pasted that automatically gets thrown in the bin. So those are the two common mistakes that you should try and avoid. Shall we write in the past, present, or future tense in a cover letter? So when you're talking about your previous experiences, obviously you're gonna talk in your past. However, when you talk about the skills that you've developed, you talk in the present, so active presence. So as a result, I'm a better leader. As a result, I've developed my communication skills, which I use day to day. So the skills that you learn, active tense, so present tense because you want to show the reader that you have the skills and you can apply it going forward. And obviously when you talk about experiences is past tense, do I need to include my address and contact details on my cover letter? If you're a student or graduate applying, typically, the application portal, they have a section for your address and contact details, so included there. And then when it says Kapila to upload, it just needs to be a document and a for Microsoft Word PDF or Word file with the paragraph, just the writing. You don't need to do address, you don't need to do contact number, any of that, so that's fine. If you're applying as an experienced professional and it's not going through a traditional poor to, you're just sending your CV or your cover letter over then in that covalence or you should have an address, you should have addressed to someone and you should include your contact details. So your email and mobile number. And I have a generic all-purpose cover letter. My advice is don't do that because it means it's not specific to the organizations that you apply to. Especially if you're applying to careers or industry such as investment banking, consulting, tech stops. All of that is just a waste of your own time because the companies will reject it. They get so many applicants that the cover letters that make it through to the interviews and assessments centers are specific. So if you go in with a generic one, you're just doing yourself a disservice and you likely won't stand a chance. Last but not least, how do I increase the impact of my cover letter? Freeways increase the impact of your cover letter. And it's pretty simple. First, you want to have a unique selling point. What's your USP? What makes you unique? What previous experience? Or in those freaky paragraphs, What is it about you that stands out as opposed to everyone else? Find that it's oftentimes hard to find, but when you find that it's very impressive, everyone has a unique selling point. You need to find your story. You need to find something that makes you unique and put it onto your cover letter. So that's one your unique selling point. To just be yourself. You don't want to fake it because when you get to interviews, they'll find out if your genuine or not be yourself and let that come across in your cover letter. And third, and finally, don't give them a reason to say, no. This is they said than done. But focus on that. Don't give the reader a reason to say no, put yourself in their shoes and ask yourself, what would make me say to myself? This candidate needs to be given an interview. This candidate needs to be given an Assessment Center. Invite BY that candidates. Don't give them a reason to say no to your application. And you do that by following all of the key points mentioned in all of the previous videos and checking out the CV course as well. If you want. 12. Class project: As with all Scotia courses, there is a class project which is very important for you in order to succeed in the areas and topics that we've discussed in the previous videos. The class project for this course is pretty simple. I want you to go away and answer in video format or written format the following questions. Why are you interested in this company? This company could be any company of your choice. I want you to come up with an answer for why are you interested in this company? Secondly, I want you to answer, why are you interested in the division that you are interested in? You can write about any division or do the video recording on any division that you're interested in. The most important thing is the specificity of your answer. And third, and finally, I want to know why the company should select you. So whenever you do a video formats or record yourself or a written format, what is it about you use the tips that we've discussed in the previous videos. What is it about you that makes you stand out and is a reason for the employer to give you an invitation to an assessment centre or an interview. If you're doing video responses, keep your answers for each question between 12 minutes. And if you're doing a written upload, write you answers between one hundred and one hundred and fifty words for each question. Upload your video or written responses on disclosure. And myself and your classmates will be happy to give you feedback based on your responses is an open forum. Don't be shy, don't be scared. We're all here to help you. And I've learned that sharing my work, sharing my responses, sharing my progress is oftentimes the best teacher because I got feedback from a broad array of individuals and that allows me to grow and develop in ways the animal for possible. So definitely do it.