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Creating a Successful Crowdfunding Video: The Complete Guide

Dandan Liu, Documentary & Commercial Filmmaker

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46 Videos (1h 24m)
    • Intro to Course

      1:41
    • Make This Course Your Own!

      0:29
    • The Big 3

      0:47
    • Structure Your Story

      0:24
    • Hook

      3:50
    • The You + The Why

      3:21
    • The How

      1:26
    • The What

      0:56
    • The Call to Action + The Thank You

      1:30
    • Timing

      0:19
    • Concept

      0:52
    • Shooting Footage Overview

      0:29
    • Equipment

      1:19
    • Interview Location

      0:25
    • Intro to Cinematography

      0:32
    • Lighting

      0:52
    • Composition

      2:07
    • Setting Exposure

      4:22
    • Setting Focus

      0:38
    • B Roll: Shots to Include

      1:30
    • Shooting B Roll

      1:13
    • Intro to Audio

      0:26
    • Audio Equipment

      2:34
    • Audio Environment

      0:35
    • Interview Tips

      1:16
    • Saving Files

      1:24
    • Writing a Transcript

      0:52
    • Creating a Paper Edit

      1:24
    • Intro to Editing

      0:38
    • Premiere pro Interface

      1:09
    • Importing Footage

      3:21
    • Setting Up Sequence

      1:02
    • Placing Clips on Timeline

      2:07
    • Syncing Audio with Video

      1:42
    • Making Cuts

      3:31
    • Adding B Roll

      6:08
    • Adding Music Magic to Video

      4:19
    • Cutting Music

      3:54
    • Adding Transitions

      4:19
    • Level your Audio

      4:07
    • Export

      1:49
    • Bonus: Ken Burns Effect

      2:49
    • Bonus: Adding Titles

      2:17
    • Bonus: Warp Stabilizer

      1:43
    • Bonus: One Last Tip

      0:37
    • Thank you!

      0:47

About This Class

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A study by Kickstarter showed that crowdfunding campaigns with videos were 90% more likely to be successful in raising their target funds. But do you need to hire an expensive videographer to make one?

In this one hour class, you will learn all the steps needed to make a 2-3 minute crowdfunding video that effectively communicates your vision and garners support. Using an unconventional but proven approach, commercial filmmaker Dandan Liu teaches you how to structure your pitch with an arc so it doesn't fall flat as an infomercial, but resonates as a story and sparks action. Then, she guides you step-by-step in the filmmaking, footage transfer, and editing process, so you leave the course with a compelling, cinematic crowdfunding video ready to post!

No previous filmmaking experience necessary. 

WHAT YOU WILL LEARN

  • How to structure and time your pitch so it relates as a compelling story
  • How to film with a cinematic eye aware of lighting and composition
  • How to record audio for your video
  • How to transfer footage ready for editing
  • How to write a transcript
  • How to edit your footage with Adobe Premiere Pro cc 
  • How to add music to your video
  • How to export your video
  • Bonus tricks to help enhance the edit of your video! 

4 of 4 students recommendSee All

Wow, I learned so much from this course. She teaches you how to not give information as an infomercial, but how to shape and express your vision so it's authentic and engages viewers. Can't wait to go make my video now!
Wow, great course. I was always intimidated by the filmmaking process, but this course broke it down into small applicable steps that anyone can do!
What a complete guide ! Full of knowledge and information. The camera, audio and editing skills can be applied to make any type of films. Really appreciated this course !

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Students

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Projects

Dandan Liu

Documentary & Commercial Filmmaker

I come from a long line of scientists, so I'm not called the "black sheep" of the family, but the "genetic mutant" as a self-taught commercial and documentary filmmaker. My love of filmmaking came when I embarked on a four year journey living with people of different religions and lifestyles around the world. From waking up at 3 am with Zen Buddhist monks in Japan to running a guesthouse with nuns in Jerusalem, I started making films as a way to understand the local realities around me. These...

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