Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells!

Haylee Powers, Brand Strategist + Brand Design

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10 Lessons (46m)
    • 1. Intro

      0:59
    • 2. What Is Branding?

      6:23
    • 3. Why Do We Need Branding?

      2:35
    • 4. Neuroscience And Branding

      3:46
    • 5. Unique Selling Proposition (USP)

      3:20
    • 6. USP Categories

      3:26
    • 7. Creating the One-Sentence USP

      19:05
    • 8. Testing the USP

      3:05
    • 9. Making the USP Tangible

      2:54
    • 10. Conclusion

      0:29
35 students are watching this class

About This Class

Do you want your brand to stand above your competitors, while you make that sweet cash? You need a compelling and unique difference! Join Emmy Award winning designer and brand strategist of Bad Bitch Branding, Haylee Powers, to learn more about how to take a commodity and create a brand with a Unique Selling Proposition. Branding is all about highlighting your unique attributes while telling a compelling story. Learn how to rise above your competition by creating a compelling Unique Selling Proposition that brings customers to you!

You will learn:

  • What is Branding?
  • Why we need Branding
  • Neuroscience and Branding
  • The Unique Selling Proposition
  • Creating the Unique Selling Proposition (4-5 categories)
  • Writing the one-sentence USP
  • Testing the Unique Selling Proposition
  • Making your USP tangible in all touchpoints

This class is for beginners looking to make their brand or business stand apart in a compelling and powerful way.