Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells! | Haylee Powers | Skillshare

Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells!

Haylee Powers, Brand Strategist + Brand Design

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10 Lessons (46m)
    • 1. Intro

    • 2. What Is Branding?

    • 3. Why Do We Need Branding?

    • 4. Neuroscience And Branding

    • 5. Unique Selling Proposition (USP)

    • 6. USP Categories

    • 7. Creating the One-Sentence USP

    • 8. Testing the USP

    • 9. Making the USP Tangible

    • 10. Conclusion

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About This Class

Do you want your brand to stand above your competitors, while you make that sweet cash? You need a compelling and unique difference! Join Emmy Award winning designer and brand strategist of Bad Bitch Branding, Haylee Powers, to learn more about how to take a commodity and create a brand with a Unique Selling Proposition. Branding is all about highlighting your unique attributes while telling a compelling story. Learn how to rise above your competition by creating a compelling Unique Selling Proposition that brings customers to you!

You will learn:

  • What is Branding?
  • Why we need Branding
  • Neuroscience and Branding
  • The Unique Selling Proposition
  • Creating the Unique Selling Proposition (4-5 categories)
  • Writing the one-sentence USP
  • Testing the Unique Selling Proposition
  • Making your USP tangible in all touchpoints

This class is for beginners looking to make their brand or business stand apart in a compelling and powerful way.





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Haylee Powers

Brand Strategist + Brand Design

Haylee is an Emmy Award-winning designer based in Denver. She owns Bad Bitch Branding where she empowers designers through education. She is the creative director of Romeo, where she works with hospitality brands to bring their powerful story to life through identity design.  When she's not developing brands, she can be found traveling, drinking coffee, enjoying art, and learning to play the guitar.


Her favorite place so far? Barcelona. 


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