Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells!

Haylee Powers, Brand Strategist + Brand Design

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10 Lessons (46m)
    • 1. Intro

      0:59
    • 2. What Is Branding?

      6:23
    • 3. Why Do We Need Branding?

      2:35
    • 4. Neuroscience And Branding

      3:46
    • 5. Unique Selling Proposition (USP)

      3:20
    • 6. USP Categories

      3:26
    • 7. Creating the One-Sentence USP

      19:05
    • 8. Testing the USP

      3:05
    • 9. Making the USP Tangible

      2:54
    • 10. Conclusion

      0:29
16 students are watching this class

Project Description

Together we will work to identify and articulate the one unique difference that sets your brand apart. We call this unique difference the Unique Selling Proposition or USP.

In this project, you will go through the USP exploration phase to brainstorm different options for your USP. We will walk through some examples together so that you can comprehend the process of narrowing down your final USP.

During this class, you will learn how to use the provided USP Exploration worksheet. After you have your solid USP (which may take a bit of time and additional research) you will do the USP test worksheet. The USP test worksheet is meant to be used to see if your USP is strong, compelling and meaningful.  

Student Projects

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