Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells!

Haylee Jordan, Brand Strategist + Brand Design

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10 Lessons (46m)
    • 1. Intro

      0:59
    • 2. What Is Branding?

      6:23
    • 3. Why Do We Need Branding?

      2:35
    • 4. Neuroscience And Branding

      3:46
    • 5. Unique Selling Proposition (USP)

      3:20
    • 6. USP Categories

      3:26
    • 7. Creating the One-Sentence USP

      19:05
    • 8. Testing the USP

      3:05
    • 9. Making the USP Tangible

      2:54
    • 10. Conclusion

      0:29
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