Creating a Product For The Non-Technical Person - All Your Options

Howard Lynch, Teaching you to get results

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11 Videos (32m)
    • Introduction

      1:08
    • Create A Clean

      2:30
    • Outsourcing Your Ebook Cover For 5$

      2:21
    • Outsourcing Your Ebook

      2:20
    • Video Recording Fundamentals

      4:17
    • Softwares Overview

      2:20
    • Jing

      3:37
    • Screencast o matic

      4:53
    • CamStudio

      2:59
    • audacity

      4:43
    • Zipping Your Videos Up

      0:57

About This Class

In this course, Howard Lynch, who has successfully released over 100 digital products, will walk you through every option you have, as a non-technical or experimeneted product creator.

Focus will be given mostly to video courses, since those are gaining in popularity FAST

Enroll now and let's get started!

Create information products to solve people's problems is one of the most profitable and easiest online business to be in. It's much cheaper than setting up a traditional brick and mortar business. A digital information product doesn't need you to keep an inventory and you profit the full 100% for every product you sell. Here's a business plan of how to start this business.

1. What Information Products To Sell?

The best type of information products to sell is ebooks, where the content is delivered in a PDF format. However, instead of creating information products to sell in different niches, you need to focus on one niche. Make this decision on what niche you want to focus on before proceeding further.

For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc...

2. Getting Ideas

Since this is a business you're running, you need to be serious. You need to study the niche and become an expert. Go to fourms and understand what problems people have. Read magazines and see what topics are related to your niche. Read newspapers and see what relates to your business.

If you do this, you will should have no problem coming up with ideas on what information products to create. Make a list of ideas regularly and choose the best one to start working on when it's time to create a new information product.

3. Create The Information Product

Your next step is to create your information product. If you haven't written an eBook before, go and buy an eBook from your competitors and see how they layout the eBook and the content that's inside.

Do some research online and write your own information product. Make it something you're proud to sell. Start off by writing your own information product first. You can hire a ghostwriter to do this task for you later on when you see how the business works.

Alternatively, hire a ghostwriter right away if you absolutely hate writing or you don't have the time for it.

4. Packaging

This is what makes your information product sell. People will want to buy your product if the packaging is good. This means the design of the website needs to look professional and your sales copy needs to be convincing.

If you have no experience in writing sales copy and if you are not good at creating graphics, get them outsourced. This is a must!

As I said, it is the packaging that will make prospects buy from you. Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service including the sales letter and website design as well as ghostwriting the ebook.

5. Getting Traffic

Once your product is ready, it is time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.

1. Write articles

Write about 10 good articles on your niche that is related to your information product. Again, if you don't like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines.

The articles will get you backlinks to rank your website higher in the search engines and get visitor to your website. Articles are excellent in increasing your exposure.

2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.

Offer valuable advice and don't advertise your information product otherwise people will think you're a spammer. Just have a link to your website. This will enable you to "steal" some of the traffic from other websites.

3. Pay Per Click

Use pay per click advertising such as Google AdWords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.

6. Create an Affiliate Program

Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for commissions of 50% or more.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact with you - Your visitors, your affiliates and your customers.

8. Repeat

Now you can just repeat the whole process with a new information product that focuses on the same niche.

However, once you've created the information product, you can email to the list which you have. The prospects and customers may buy this product from you if the previous one was good. Affiliates will want to promote your new product since they will earn more commissions.

The more information products you create, the bigger your 3 lists will get. After several information products you may have several thousand people on your list. Sending an email to them about your new product could produce thousands of dollars without doing any promotion of your own.

Following the business model above, if you sold an information product for $37 and 1,000 members of your list bought from you, that's $37,000 in sales instantly. Don't forget that your product will continue to sell as long as your website is there. The critical success factor is the professional ghostwriter you hired to create your information products.

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Howard Lynch

Teaching you to get results

Hello everyone! 

We are a team of dedicated, hard-working instructors with diverse skillsets in areas related to internet marketing.

After having gone through the hard work of building our own businesses online, we've decided to compile our findings into easily digestible "bite-sized classes" that you can take on the go.

Classes are released frequently, be sure to check back often.

**OVER 8,500 students have given us their trust**

Instructors:

#1 HOWARD LYNCH

Send me a pm if you have any questions !

Hello everyone! I am a junior internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time. 

With my partner Antoine Lelievre, we work hard to bring you high quality comprehensive information. 

I am capable of teaching: 

  1. Ebook sales and marketing
  2. Affiliate Marketing
  3. Product creation
  4. Freelancing and content creation

Je parle également français -n'hésitez pas à me contacter! 

Good luck!

#2 JOHN NKUME

Hi Guys

I am Sharing my Skills & Secrets in 4 Classes!

1. Pimp Your Social Media Page Series: #1  #2  #3

2. Internet Marketing Series: #1

3. Website Design Series: Coming soon

__________________________________

Hi Guys! I am an Economic research analyst by profession currently working at Deloitte South Africa. Besides my day job, I am an affiliate marketer and netpreneur. I am always looking for ways to monetize content and grow my online business. Here is the complete list of all my the Skillshare classes I teach:

In my quest to build my online business I have learnt quite a lot and I would like to share what I have learnt so far with people starting out in their online business journey and need some direction.

Long story cut short, learning to make money online is an overwhelming process and I would like to make the process easier and less daunting for people by giving them learning shortcuts and pointing them in the right direction to get started and minimize their learning costs.

From my experience I am able to teach people

Affiliate marketing
How to set up wordpress and customize free blogs
Photo and Video Editing
Internet research methods for content creation
Advanced Microsoft Excel
And so much more little tips and tricks no one talks about
You can ask me anything on the above topics and I will try my best to help.

I always look forward to connecting with both experienced and newbie netpreneurs/affiliate marketers. Feel free to connect with me on Facebook and Twitter.

#3 DONALD CLARK

Hello and Welcome!

Ive always had a nack for teaching and so Ive finally decided to join Skillshare and SHARE what I know and learned over the years.

Here youll find real world Internet Marketing tips, tricks and how to's and maybe even a few Life Hacks. My formal training was in Education, but in my life Ive been a corporate operations auditor, a successful small business owner, and now an internet marketer.

In the end.. its all about results and I want to see all of my students get the results that they are looking for.

Im here to answer any questions you have and help you along the way as much as I can. Be sure to reach out and introduce yourself!

Good Luck! and Happy Learning!