Creating a Product: 6 Things to Know Before You invest | Ryann Scrafford | Skillshare

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Creating a Product: 6 Things to Know Before You invest

teacher avatar Ryann Scrafford, take me on all your adventures

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (38m)
    • 1. Class Introduction

      2:24
    • 2. What's Your "Why"?

      5:54
    • 3. Industry

      4:42
    • 4. Target Audience

      4:48
    • 5. Getting to Know Your Product

      6:17
    • 6. Making vs. Manufacturing

      7:56
    • 7. Direct Sales vs Wholesale

      4:46
    • 8. Thank You!

      1:09
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About This Class

Ready to tackle manufacturing, have a great idea for a product you’d love to bring to market, dying to see your artwork off of the screen and onto a physical product?  Me too!! Follow along as I walk you through a few key things to consider before you invest your heart and hard-earned cash into a physical product. In this class, we’ll talk product type, inventory, returns, as well as a broad overview of sourcing and figuring out what makes your product stand out to buyers and consumers!  This is a great class for anyone considering manufacturing a physical good or even if you’ve already started and are wondering if you’re on the right track!

Meet Your Teacher

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Ryann Scrafford

take me on all your adventures

Teacher

Hello, I'm Ryann. I’m a firm believer that our surroundings not only influence the person we become but have the ability to provide us with a sense of boldness, wonder, and inspiration.  For those who know me, there is no question that I have my own unique style and have always sought out products that I felt were a representation of me.  Growing up in Salt Lake City I spent the majority of my time in the mountains and desert where I developed a deep love for both.  I headed off to Philadelphia for college where I earned my degree in Design and Merchandising and just as easily fell in love with the color, sounds, and bustle of the city.  When I created Charlie Rowan Designs my love for all three of these environments was infused into my design... See full profile

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Transcripts

1. Class Introduction: Hi, guys. Thanks for joining me today. My name's Ryan Scrafford. I'm a surface designer, illustrator and business owner living here in the heart of the Wasatch Mountains. Beautiful Salt Lake City. Before we dive into this, I want to give you a brief overview of some of the topics will be covering and also let you know it's a little bit about myself and why I know a finger to about product. So let's get started in this class will be talking all things products will get really clear on what product is right for you, whether it's coffee mugs your into. Or maybe it's more like home goods and pillow covers for maybe it's apparel and baby clothes or dresses. Maybe it's even backpacks and accessories and stationery. Or maybe you're like me and it's blankets. Or maybe it's even shoes. The possibilities are endless, but we need to get clear. We'll cover topics like what to know before you invest. How to ensure your product alliance with both your financial and personal goals. What to consider when picking a product category, knowing your direct and wholesale audience. Important questions to ask yourself before investing the pros and cons of making and manufacturing and the importance of clearly understanding what makes your product different will also cover questions like, Why are we creating this product? What makes it stand out? Should we make or manufacture what our margins? What do minimum orders look like? Can we afford to reorder? Does it allow for easy product expansion? And what are those big financial goals that we want to hit with? Over 13 plus years in the commerce industry, I have literally done it all. I've been a merchandiser, a fire, a brand director I've managed created division. I've been a marketing director, and now I own my own business. Designing and making my own products were self both directly and in wholesale. So I have a few thoughts and opinions when it comes Teoh product that I wish I would have known before I got started on. Hopefully I could teach you a finger to you and get you thinking before you invest your money. So let's get started before you jump into the next lesson. Be sure to go over to the class project and download and print out the pdf so you can follow along and we can get to work. I'll see you in there 2. What's Your "Why"?: in this lesson. We'll get clear on why you want to create a product. We'll figure out things like, What's your goal with creating a product? Are you creating something you can't currently find? Or maybe you're an artist and you're just dying to see your artwork come toe life? Are you looking to grow an empire, or do you want something that funds all those target runs? Whatever it is that's calling you to make a product, I want to teach you why I believe it's so important. Toe. Ask yourself these questions before you invest in your dream. Let's get started. I think the most important thing to do before you one single honey into creating products is to figure out why. And I know that sounds super simple and almost like that. Obviously, I know my wife, but it's really important to get clear on that because we'll set you up for success in future, really knowing why you're creating that product. I think a lot of us who want to create a product are really passionate about it, excited to see you come to life. So it's easy to skip ahead of all of those asking yourself questions and figuring out your motives behind creating the product, but it's important to do it. So I think you need to ask yourself, What is the full of this product? Are you looking for financial security? Are you looking for the ability to come home from the traditional workforce and work from home? Are you looking to grow business that your kids can then take over on it will provide for your family? Or is this a hobby, which is totally fine as well. But make sure you know what your goals are financially and also personally when it comes to this product. Do you envision yourself working really long hours and wanting to be right in the mix of it ? Or are you looking to be able to work from anywhere? Are you looking for 10 hour work week? You get really clear on what your goal is financially and personally for the product, because the better you can narrow, it'll Matt and get really specific about what you want your future to look like, the better you will be from the get go, and you'll be investing your money into the right product and creating the right product that is both fulfilling and hopefully financially rewarding. The other thing. I think you need get really clear about what your product is. What what do you hang your hat on with your product is? Are you introducing something new to an industry, or are you just offering a different an alternative to something that's already out there? So let me give you an example here. Let's say you're really passionate about jackets and outerwear, and you want to create this line of outerwear jackets, and you've got this great design and your blending outerwear, traditional outerwear, super technical with high end fashion pockets and zippers and different silhouette silhouette that's never been out there before. You're essentially creating new product within that category, however, it really what you want to see is I love these jackets that are out there, but they're never in Prince and colors that I like. So that's what I'm doing, and you need to get clear on. Is that the jacket that you love? Or is it the print that you love? And if its print that you want to see on a product is the jacket category, the right category for you does that make sense? So I think you need to get really clear, unknowing wire in a specific category. Is that the Onley category that you could be in? And if it's not the only category? Is there a better category for your idea? So, for me, for example, I create baby blanket. And when I initially started out, I was doing printing a premium organic caught in. That was heavy weight and it was great. It was great material. It was more like a stroller, Blake it. And when I went to look to source that for manufacturer, I ran into the issue of I wanted that exact fabric level. Settle accounts already had it. They were selling it. And I thought, I need to match this exact fabric Love, any of you have ever tried that it's near impossible. Fabric is almost impossible to match identically from factory to factory. And as I really started delving into my product, I realized it wasn't the blanket. There was nothing special is the fabric felt great, but there was nothing. I mean, it was a blanket at the end of the day and what set my product apart where the prince, and it wasn't the room blanket. So I thought it was one thing was actually another thing. And then I could rework my product and say, Well, if it's the print, what is the best selling baby like it within the category that I could put my friends on home much more successful. So that's just an example of really getting to know your product. Why? So I want you to take a minute. You fill out worksheet, answer those questions. List the top five things that passionate about the product and what really makes them different. Also want you to think about. List out your goals for the product. How will impact your life, how you want it to impact your life. Take a few minutes into big, big dreams and make sure everything is 3. Industry: in this lesson, we're gonna talk about industry. We're gonna cover some of the pros and cons to consider about each industry and to keep in mind as you start down the path of creating your own product. So let's get started. When I talk about industry, I'm talking about the home, good industry or the apparel industry or paper goods or footwear. There's all sorts of industries that your product could live in. But I want to just give you kind of get your brain turning and thinking about some of the upside and downside to each industry. And that's not saying that a product won't succeed even in industries that has a downside. I mean, they all dio, but it's just something for food for thought in making sure that you're really educated before you invest in your product. So let's give you an example. Let's go back to that jacket example and say that you know, you're really passionate about creating this jacket in the apparel industry, specifically the outdoor category. So we're gonna look at our competition in there. You know who else is selling jackets? Who are we competing against? You've got the north face and Patagonia in Colombia, you got like the for ends and the Spider and the Canada Goose. I mean, the list goes on and on of your competitors, and it goes from big players all the way down to small players and who really, truly is room for products to be successful across the board in there, it just is more can be more challenging if you as a small brand, are competing, it's really big, well established brands with deep pockets for marketing. For all of the things not to say it can't be done, but it's something to consider where, as if you're looking at HomeGoods, people aren't his brand loyal in that category end. Yes, there are very big brands that stand out that people, though in love, But that's more of an impulse buy. The other thing to consider between these categories is how do people buy. So if we're taking the apparel category jacket specifically and then we're taking home goods. People are gonna buy jackets once, maybe twice a year. Some people five like once in five years, they're gonna buy a new jacket where in HomeGoods people are buying those things all the time, not everybody, but they're more impulse buy, so the price point is lower. Not as big of an investment there. Mawr. You're walking through a store and it catches your eye. It's $20 you go. That's not a big deal over at that. People are refreshing their home goods more often. Then they are their winter jackets. Same thing happens in the gifting industry in general. So, uh, when you look at the gifting industry came you jewelry. It can be stationary journals, that sort of thing, where all of those things air more impulse buy. There's not a seasonality to the product, like in jackets or an imperil or, but where you're producing boots, their seasonality to your product. So product might sell great for a certain amount of months. And then it's gonna have a lull unless you're introducing a new product. That compliment that offseason product does that make sense? So when you're thinking about your product, it's really important to think about the industry. Think about who your competitors are, what that product landscape looks like, what the seasonality of the products are. How does your customer interact with purchasing your product so are they doing it frequently? Are they doing it infrequently? This just gets your brain thinking about the life cycle of your product and how your product fits within that industry and also things to consider. Take a minute and really sit down and think about those lists out some of the pros and cons that you could foresee and make sure that it's aligning with your angle. So So I hope that's giving you some food for thought when it comes to your product and the specific industry that it is in, Um, if you have any questions at all, you sure to leave them in the comments and I will make sure I get back to or trying to work through something, always happy to help. If not, I'll see you in the next lesson. 4. Target Audience: This'll Essen, I want to talk about audience and your customer and really knowing who your customers. I also want to go a little bit further than the traditional. Just knowing who is buying your product in creating this avatar. I want you. If you're considering whole self, you need to do the same thing for your accounts. And really think about where you see your products in your accounts and what those top accounts look like. Because while something might be very successful selling and direct, it might not translate in a boutique or in your local store or online or all those things. So it's really important to consider that. Let's dive in. We're gonna start with getting to know your customer because above all, you need to know that you need to know who's purchasing your product. You need to get really specific. Write down everything about this product. Is it Sally? Or is it Joe who's purchasing your product? Do they drink coffee? Do they drive to work in the morning? Are they listening to the radio? Are they listening? Teoh Serious. Are they at a desk or they busy Mom, that's going from here. Here Where do they get their product recommendations from? Just go through. All of those get really clear on who your customer is and understand what their life looks like, how they go about their day. When are they purchasing? When are they going? Are they going to a store to purchase? Are they looking online to purchase? Once you narrow that down, you're gonna have a really clear vision of what your customers looking for in your products . So as you get down the road, sometimes it's easy to lose sight of that. But if you have written that down, it makes it easy to go back and look at that. Now you need to do the same thing for the accounts that you see your product being, and so you need to go look online and say, What are my dream shops that I see my product in? And then you need to start asking yourself questions like, Will they carry my product? Do I have enough of a product assortment to make a representation within their shop? Sometimes it's really hard for a boutique. They might love your product, but if you only offer one product or one category of product. Or let's say you offer the best coffee mug there ever was that you only have it in one color way. There's a good chance they're not gonna pick it up because they need variety. They need something where customers can come in and choose what product they want out of a little assortment or collection. Not saying that it won't work. But you need to consider these things. So you need to understand. Is this a shop where they have space? If you're doing apparel, do they traditionally carry apparel? Or here's a good example. I sell baby blankets and you would. One might assume that my product would do best in baby stores. And that's not the case that all my product is best in gifting stores in stores where you're going in there to discover something, because I when you're in a baby shop, you're not necessarily looking for something new and discoverable. Some people are, but a lot of times you're looking for those big brands, and those accounts are gonna carry big, huge brands that I better within the baby industry. Most of us. So in a gifting shop I gonna be the superstar of the baby category. Does that make sense? I'm not competing against six other baby swaddle companies in those gifting stores. I get to be the one and only, so get clear on your audience both your customer. And if you're planning even considering doing whole cell, you should get clear on where you seeing your pot, where you see your product living what accounts, what boutiques and really diving into? Would they be willing to pick up my line? What's the story behind this? Is it interesting? Doesn't stand apart really getting familiar with that so that you can set your product up that way. Because, like I said, a boutique is not gonna be the same as a one off customer that would come to you to buy that one really great mug in that one print there. Okay, to do that where a boutique is gonna want a little bit more of a product assortment, they're also gonna want you to refresh a little more. So take a look at that. They want to bring in something new all the time into their shop so that it's always current and updated, so dive into the workbook. Write down who your audience is been lots of time. It might feel silly. It might feel weird toe right out all the little intricacies of their life. But do it, you won't regret it. And like I said, it just helps you get a really good foundation to build upon. 5. Getting to Know Your Product: in this lesson, we're gonna dive into product. I'm gonna give you some of my experience with product and some of the things I want you to consider when you start to look at investing into creating your product. So we're gonna cover a few things, will cover scalability, will cover inventory, will cover margins, recover shipping all those things. Um, let's start out. I'm gonna give you a little bit of example from my own personal life. I I have worked in the apparel industry. I've worked in the eyewear industry. I worked in accessories, and when I started my products, I I didn't fall into HomeGoods. I strategically picked that because I knew there's a lot of challenges with peril. A peril is great. People can buy apparel. If it's like a $15 dress for a little girl, they'll impulsive by that. The problem with the peril is the barrier to entry is a little bit harder in terms of investment, an inventory. So if you are trying to do this on a tight budget, you might want to consider the different category options you have. So, for example, HomeGoods. When I started out, I could launch a product. I could launch a new blanket in one design and put it on the website, and no one knew I only had one in inventory of that. And if that one soul I could order five, I could order 10 scale it from there, but in a peril. If I were to have started there. Can't start with one most apparel situation. You're gonna have to start with extra small, small, medium, large and extra large. And then you're also from there If one sells, you're trying to inventory plan for that, and you could have your traditional curve of how inventory cells that might not be your customer. There's a lot more inventory risks in creating apparel than there was for me in HomeGoods in creating a Blinken, and I got lucky by being in HomeGoods. I think before I even realized the benefits of, you know, being able to be scrapping and being able Teoh be profitable from the very get go, because I didn't have this large inventory investment. So make sure you're thinking of things like that. You're also really gonna want to think about the seasonality of your product. It's really important if you're selling into wholesale shops or even if you're selling directly, how often are you needing to refresh your product? And what are you gonna dio if that first batch of product doesn't sell? You have so much inventory in it that you're unable to purchase new product. Refresh that old product. So a few of the things that can happen is especially this day and age, with such content creation and everybody putting things out there, I want new things to talk about. So what does that look like for your product? Is your product allow you Teoh Sprinkle in newness to it or Teoh? Um, update that. Refresh that without having this huge inventory investment. So when I talk about scale ability that something that I'm talking about as well, If you have to put out $10,000 without initial order of clothing run, are you going to be able to afford next inventory minimums? Does that make sense? So you purchase this and not all of it sells. What are you going to do to be able to refresh it, and how are you going to get rid of that product if you're dependent on this to place your next quarter. I think a lot of people don't think past that initial order on Okay, how do I keep the ball rolling with this product? They're just so concerned about getting that first order. And I think you really need to look past that and figure out if you're able to keep the ball rolling and keep it interesting. So make sure looking at that, make sure you look at your margins. I can't stress that enough. When you go into a product, it's OK. In the beginning, if you're emergent is really small and you couldn't do full sell. If you have a game plan for in the future, you would be able Teoh manufacture or whatever increased those margins and by involved or whatever. So make sure that margin ability is there because it isn't impossible. But it's really hard to be in a category with a product that you have very little margin and there's a lot of work. We're not a lot of return on that and it's OK if you have a really high dollar point item, but if you have a low average order value, it's gonna be a lot we're challenging to hit those financial goals. The other thing I want you to consider is packaging and shipping. Is this a really heavy product that's gonna cost you a lot to ship? It's gonna eat into your margin. What does it look like to package the product? Do you need hang tax and poly bags and boxes get really clear on all of the things about your product and they strategically around that. Are all these things lining up with your evil? I don't want overwhelm you? I don't want to make it seem like certain product categories are impossible, but I want you have a clear understanding the financial investment behind categories. The barrier to entry get clear on what you need to invest, not in that first order going forward and also really know your product, the ins and outs of it. It's important you'll never regret doing it, and I can't stress how valuable it is to know as much as you can about your product before you put your money there 6. Making vs. Manufacturing: you can't talk product without talking about making versus manufacturing. So in this lesson, dive into bulls and kind of talk about the pros and cons of each of them. Also, pull up your workbook because I list out some really good pros and cons things to consider there as well, along with this lesson. So let's dive in. Let's start with making, I think, making I started as a maker. I think making is great route is a great place to start. It's a great place to stay. There's a lot of upside to it. There's less apart things about it so often times when you're making your product, the best thing about it is they're really low barrier to entry. You usually source materials yourself. You can make it not investing, pouring a ton of money into it. You can do proof of concept before you have invested with manufacturer and Mourners. That'll very sometimes even get started. You're gonna have a minimum order, you're ordering hardware or you have a unique product category that fires. But a lot of times when you start out making you make one of something, you can make sure people are excited about it. You can send it out into the world, posted, talk about it and get feedback on it. I think making is really great place to start. It can also be a really great place to stay. There's great brown stories around, making around something being unique, one of a kind. There's also really great maker communities out there. There's trade shows that are exclusive to makers. There's your supporting one another. It's a really great niche. If you can really dive in there and own and cultivate your brand story as a maker, I think it's a great place to be. Some of the challenges of being a maker is that's taking the bulk of your time, especially if you have a product that is labor intensive. It's really hard to get out of that maker mindset or from wearing that. Make her hat into growing your business. So you really need to consider that if you are making your product, that's a great place to start. But in the future, would you want to be outsourcing it? Or is that your brand story? Because that what you're hanging your hat on that your stuff is handmade on its made in the U. S. Or wherever you are, and that is really what sells your product. If it's not what sells your product, get clear on that so that you can move out of that space at some point and realize how that's gonna look. One of the hard parts about being maker is your margins could be smaller because you're not ordering in bulk. Like if you're working with the manufacturer whose manufacturing same product type, they're able to get full discounts. Let's say for blankets for me, I'm working with a blanket manufacturer. They're producing those all day, every day. So while my minimums we're gonna be higher, price point is gonna be much lower for me to manufacture one individual blanket that makes sense. So those are some of the things to consider about being a maker. I think it's really create um, avenue to take. I think it's a great place is part start. It makes it easy to pivot. You need to pivot, and it can also let you kind of adjust your product and see what's working before your investing into manufacturing. So you've been really in those first initial steps to say I thought this was gonna work, but it's not. Thank goodness on, you know, by 10,000 units of it or 100 units of it, even or even 10. Did you know it's not working? So I think it's a really good way to do proof of concept. The other avenue is manufacturing. Manufacturing is also great. It makes it easier to scale. You could fulfill bigger orders. There is much more risk in manufacturing because you're gonna have orders, have price per unit, and you're gonna have to before you can place a reorder, be able to fund that minimum order again and talked briefly about that in the last lesson. But I really do think people often times Onley focus on that initial order, and the capital take to produce that. And you really need to think a if that doesn't sell because products take, it takes time and mo mentum for people to see your product. So that first collection might be your slowest collection to sell, even though down the road it's got some of your best styles and your best sellers, and it's just gonna take people time to find you during that time. Are you gonna be all the place? Reorders reinvest in your product to keep it exciting. Interesting. So make sure thinking that with manufacturing also with manufacturing, you're typically going have much better merges because you're buying in bulk. And, like I said, you're working with a factory is doing that over and over again. So they prices as well. Um, scalability and product expansion are easier a lot of times with manufacturer, because most of the time, if somebody's making baby blankets, they're also making some of those accessories that go with them. Or if they're making apparel, they're making more than just dresses or their making shoes. They're making multiple types of shoes. A lot of times, product expansion can go past just your knowledge of product you know how to make. But you're kind of limited to when you're a maker and can grow your product categories and what you're offering out. So keep that in mind when you're thinking about manufacturing. It also really frees up your time because you're not doing the day to day. You're not making your products that you do have time to think big picture to grow your business to focus on those things. And some people, that's where they thrive. They thrive on the business side, not necessarily the making side. So keep that in my also cover a few of the downsides of working with the manufacturer. You. I don't have complete control of your products, so you start to worry about quality. You have a lot of times you're fronting the money before you've seen the product. There's errors in it. It's not sellable. Those are all really issues that come with manufacturing. You can kind of navigate that with really vetting your product factories, but they are risks that you're gonna take my manufacturing, and you also have the risk that you're placing huge order. So a product was doing great. So you're reordering it in your another 100 units in. And then all of a sudden that products didn't distract. You have a big so there's definitely some downsides. You're also with manufacturing subject to that manufacturing, say manufacturers, saying we're not gonna produce your products more or your minimums just went up. Another 100 units for order or your price per unit is going up or we're on holiday for the next three months, or whatever it might be. You give up a little bit of control with your product, and that's something you need to keep it. So go ahead and dive into that workbook. Look through those questions. Look through of those top level things that I bullet pointed out for you and give it some thought. And again, I'm gonna go back to it. Make sure that all of this is still lining with your end goal. And I really want to set you up for success. Products could be uber successful. They could be incredibly fun. And I just want you to have the right tools. 7. Direct Sales vs Wholesale: this'll last lesson. We're gonna cover direct sells versus wholesale and which avenue you might want to consider , or possibly both. I think direct sales is a great place to start out your able proof of concept. You can market yourself. You can really start to build your brand. There's some benefits with direct sells their way higher your emergence and direct sales. You you have a personal relationship with your customer. You have a touch point with them and you're interacting with them. Whole cell is also a great channel. You're gonna lose some of the margin, but you're getting usually higher. Average order values your only be shipping out big orders and doing the one off shipping. Maybe you're doing a combination of both and maybe your doing direct sales, supporting your margin, helping on those margins. And then you're also doing whole cells that really builds those order value. So you're getting larger orders coming in and it doesn't feels overwhelming is doing all the woman. So when you're looking at Europe cells, I think it's really important that you know your customer like we talked about, you know, your Prada and you're set up to be successful, so you need to have a really great e commerce content around it. You need to be promoting it through social media. You need to be talking about this product every step of the way. You also need to be thinking about shipping. What are your shipping rates? How are you setting yourself up for shipping and a lot of this? You can just boot strap in the beginning and figure out as you go. But keep it in mind for me, for example. I don't love doing one off cells. I don't love the time that it takes. I would rather invest my time in being creative, have been making new prints and selling wholesale. I still sell direct because those margins really help. But it's not my primary focus because I don't love that side of the business. I don't have dreams of having this huge warehouse where they would manage all the shipping for me, but I do think there's value in having some interaction with that customer and building a spot that I own. It completely control that my product lives on. But I love whole Sella's well because you get big orders that come in and you fulfill one. Ordered your shipping one order out and making 10 times as much money as that want to excel . So keep that in mind when you're looking at each avenue. Do you have emergence for whole self? If you dio, it can be great, but you also run into some issues. There. You're gonna have things like accounts discount your product accounts Onley. Want to stop a certain amount of styles, accounts or stocking your complementary product and not your main product? I mean, there's a lot of things they're representing it or putting you your product next to a product that you're not necessarily crazy about, so you'll have things like that is it? Match your branding and you really need to vet those accounts and then you'll have kind of a relationship instead of with customer that you're building with your whole cell accounts . So keep that in mind. I think there is a lot of benefits to pull. It really needs to go back to What are you trying to build? You're trying to build an empire. You might want to be doing both. Or maybe you only want to be doing direct sales because that makes you the best margins and you can own it. You can control, and you can market it. If you're creating a product that you want freedom and you want to work on it, minimal direct cells might not be for you. You might not want to feel like you need the ship orders every single day when they come in , whole cell might be your Holy Grail. You can ship orders out. You can set it up so you only ship during the summer months and then you have two months where you're just designing products and then you reach back out. You say, You know, we're only booking orders during these time periods and you could set yourself up like that , and that might be perfect for your dream. But really get clear with your angle and what avenue? And don't be afraid to do a little bit of full. Or don't be afraid to try one. It's not working. Pivot and try. The other biggest thing with wholesale and manufacturing is your emergent. Make sure your margins air there that you have the opportunity to do a whole cell if you want to do it. I know a lot of people only think direct cell because you get the best bang for your buck with margin. But there's a lot to be said in offering whole cell because, like I said, it's a lot less work ship a lot more at one time. So keep those things in mind and in the next lesson will wrap this up. I'll give you some tips on your project. Love to see where you guys take this, so check back in. 8. Thank You!: start off by thanking you guys for joining me in this class. I truly hope you've learned a thing or two about product. I hope it's gotten gears turning in your brain, and I really hope you can answer these questions and think about these things and set yourself up for success. Um, just to remind you, don't forget about your wife. Make sure you know what your end goal is to make sure you know your audience and your full cell account. Make sure you know what product category it is that you're in and what you're hanging your hat on. Get really clear on all of those things. And I think you'll have a great future in making your product and bringing it to life. So dive into that print out. And as always, if you have any comments, questions, speed back, please leave it in the comment section below. I will be checking it constantly, and I will be cheering you on. Um