Creating a Poster in Canva: Layout Tips and Tricks | Tamara Hall | Skillshare

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Creating a Poster in Canva: Layout Tips and Tricks

teacher avatar Tamara Hall, Designer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (14m)
    • 1. Welcome to the Class!

      1:00
    • 2. Primary Type Layout

      3:59
    • 3. Choosing Elements

      3:13
    • 4. Secondary Type Layout

      3:05
    • 5. Final Adjustments & Finishing Touches

      1:09
    • 6. File Exporting & Proper Formats

      1:16
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About This Class

In this class, I'll walk you through step-by-step how to design a poster using Canva. I'll fill you in on some design tips along the way to ensure your final design is easy to read and professional. You can also use these same steps when creating things like instagram posts or flyers. In this class you'll learn things like how to set up your document, how to use type in different ways to grab attention as well as how to use design elements to compliment and not compete with your messaging. At the end of the class I'll show you exactly how to export your design so you can be confident it will look awesome whether you want to print it out or post it to social.

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Tamara Hall

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Transcripts

1. Welcome to the Class!: Hi Tamara hair. Today I'm gonna walk you through the process on how to create an awesome design using Canva, I'm gonna show you some tips and tricks that you can use on your next design and also cover some of the most common design mistakes made by beginners. Let's get started. So here we are on the Canvas website. I'm gonna make a poster just because then we have a lot of room to play with. There's lot more space on a poster than there is, say, an Instagram posts. So I have went through and design this prior. So you're gonna see me going through and designing it. But initially when I did it, it took about an hour and a half or so. So to spare you having to watch an hour and a half of me working through building a design. I'm going to show you what I did and I'm going to explain why I did the things I did. And hopefully that'll give you some insight and clarity when you go to design your own graphics. 2. Primary Type Layout: I'm going to start with a poster here. And under text here. Camp actually has some really good layouts already for as far as text goes, and they're actually free. So if you just start using the free version and they're really great texts combinations. I originally was going to do custom fonts and all that jazz, but it's crazy how many fonts are on here? I was just trying to scroll through them and it's like here's a, B, C, like there's tons and tons and we're just in the popular one like we haven't even gone to the actual a category. Like now we're in the actual age category and it's just, it's incredible. There's probably like thousands of farms on here. So there's no way I'm going to go through and try different ones in the list and see what looks good like. That's just gonna take forever. Unless you already know what fonts you want to use. Say if you already have some branding and you know the name of the fonts, those fonts are great. But if you don't want to scroll through this never-ending list and try and find fonts that work together. I'd highly recommend using some of these pretty main ones. There's some really good ones in this list. There a nice combination of Serif and Sans Serif fonts. So I really like this combination of 22 fonts. I wanted to use this as the main title for my poster. I really like that, that Sarah. Sarah, if you type font there, mixed with this nice san-serif modern looking sad, sad. I'm just going to center everything. And so I'm going to be making a poster here for a summer event, pool, poolside cocktails and and beats. So I'm gonna be calling that summer sessions. And you can adjust the width of everything. The little big. So I'm gonna take that down just a touch. That's awesome. Okay, and I'm gonna play with that a bit later to doesn't have to be perfect. And my little tagline is going to be poolside II and Bruce. And since this is going to be a poster, I want to make sure all the important information is legible, especially from a far distance. Save this poster was in the window of a store or a coffee shop. You on someone walking by to be able to easily read them important information on it without getting too close to the poster. So I'm gonna make this text a bit bigger for that reason because I want them to be able to see this poolside beads and Bruce, they know what kind of event that says. If you click on this glow collection of dots here, you can adjust the spacing between the letters. So I'm finding those are a little too close together. Here. You can adjust it slightly to suit whatever look that you're going for. Probably this is an a grouping, so I'm going to ungroup it because I'm finding this is just a little too close to this. So I'm just gonna move this up slightly. And I'm also going to adjust the size slightly. It's a little bit small. There's nice guides on here that show up so you wanna make sure everything's centered. You'll see it pop up when it is. One thing to keep in mind too, when you're doing layout, always leave a pretty good margin on the left and right-hand sides as well as the top. You don't want any of your text too close to the edges. If you're finding there's not quite enough room. And if you have a lot of content, just put it on multiple lines. Okay, next I'm going to add in some elements. Oh, I just realized I have a spelling mistake care. So that was probably driving a lot of people crazy. 3. Choosing Elements: So I was looking under this category before. And when I am choosing graphics to go on a poster, I will try 51015 different ones. So I went through this already inspect quite a bit of time trying different ones, seeing which ones had the, By that I wanted the size, the style. So when you're making posters, experiment and try different ones, see what different graphics look like and how they flow with the rest of your content. This is the girl that I wanted to use in my poster. I think she's got a really kinda cool look to her. I love her haircut and I put her right up to the edge. So then that way there's no white showing below her. Sometimes I like to keep things roughly in thirds. So you can see like the top of her head, it's not quite at half of the page vertically, it's a little bit below it. This text here takes up roughly almost a third of the page. Thirds tend to look really nice. So when you're creating a design, just keep that in the back of your head that if someone's looking off, maybe try adjusting things so they're closer to being in thirds. Now what I've got her in there, I'm going to add in some other elements. Are these really neat wave elements that I saw. Here we go. So because this is a pool side party, it's nice to kind of bring in some elements that reflect the event. Not necessarily, you don't necessarily have to have that, but kinda like bringing in some of those elements. I don't really like when our hair is touching the top of the wave there. So it's nice giving each element a bit of space. I'm going to change the color of this just to be a little bit more watery looking. It's kind of nice when you're picking a color, it shows up as you're editing x_ it makes it a bit easier. Okay, so now I've got this done. I'm going to add in some tropical foliage. And when I was looking through, I really like this tropical plants. Although I did not like the base of the plant, the pot. But the good thing with this is you can adjust it and you can hide it. Just hide the part you don't like and see if it'll work for you. So in this case I found the if I tilted it like so I thought this looked really good and I think it fits the area that I want it to go in. I'm going to match the color. And let's see what kinda like that looks good right now we'll, we'll do that for now. Once you have different elements, always keep in mind of how the different elements work with each other. You can see this one leaf, it's roughly the same shape as her chest. So it's nice that when you have complementary shapes that kind of fit in with each other. Wherever you can do that, it's definitely adds a bit to the design. 4. Secondary Type Layout: I'm gonna change the background color. Okay, I like that kind of pinky color. And I'm actually going to change this text to be white. We want it to pop a bit more. And I'm also going to add in the date. So we're gonna make this August 21st, 20-20, and a neat little tip that Canada has as you can copy and effect from something and paste it somewhere else. So I like the poolside beats and bruise. So I'm gonna copy the style and then I can paste it onto and my date. So that makes it a bit easier rather than going through and selecting everything. Bringing this up a little bit closer. And then change these to be the color of our hair. And it's kinda nice when you add in a graphic, it automatically creates a color palette from that graphic. So then you can make sure all your other elements are within that same color palette. And I'm gonna just move all this up slightly because I'm going to add them in a bit of content about the actual event. So if you want to select more than one thing, you can just hold down shift and it'll allow you to select multiple elements. So I wanna make sure everything's centered. And have fun playing with different font sizes depending on where you want the person to read. You can have either bigger or smaller text, brighter colors. You can have a shape behind the font. Anything that'll draw attention to what you want them to look at. Just the line height slightly between those two words. And I'm also going to move this down just a touch to give myself a little bit more room. And this is where you can use the Copy style effect. So I want it to be the same as the poolside beats and bruise just so everything matches up. You don't want too many different fonts or styles in the same design, it will start to look a bit confusing that way. So try and limit yourself to two different fonts. You can also bring down the size quite a bit on this one. It can be a little bit smaller or because this is after someone's already interested in the event name, the liars caught their attention. If they wanted to know more, then that's when they can look at the smaller type. So things like the address, the RSVP can always be a little bit smaller than the actual event title and description. I'm noticing the top of this is slightly too close to the tech, so I'm just going to bring that down a little bit. You always wanna make sure every element has a good amount of margin around it. You don't want anything to feel overcrowded. The more margin you can give things, the better. And I'm going to bring down the line height, just a touch. 5. Final Adjustments & Finishing Touches: I've kinda got a title section, but I wanted a bit of a divider. So I'm gonna go back into elements and see if there's something that I can use as a divider just to break up the content a little bit. So it's a bit easier to follow and a little bit easier to read. I'm just gonna stick that right under the titles to separate the title area with the content area that goes into a bit more detail about the event itself. Right now I just have the title in white, so I want to bring in that element a little bit more. Let's bring in the piece. I think we have a little bit more room to adjust her, make her a bit bigger. Careful not to get too close to the rest of the text and still have a nice balance of the negative space, the margins on the left and right of the text. The margins around the text areas everything you want to make sure it looks balanced and add in an extra spacing around elements when you can. 6. File Exporting & Proper Formats: Okay, and I think we're done here with this fire. It automatically saves your file so you can download it. And depending on how you'd like to use your poster, you can choose what format works the best for you. So PDF print, that's if you're going to be printing out your poster and putting it up in Windows, coffee shops, that kind of thing. And this is the high resolution vector files, so it won't be blurry at all. And it will look really good in print if you're just going to be posting it on Facebook or sending it through email. You could do a PDF standard or a JPEG or a PNG, but anything imprint always do PDF print. Let's crop marks and bleeds. Some printers will require crop marks and bleeds, some printers won't. So it's best to check where you're getting your poster printed out and see if the printer needs cut marks and bleed and they'll tell you if they need them. Typically, you could always save out two copies, one with the crop marks and bleed and one without. And then that way you'll definitely have the file that they need. For your class project. I'd love to see the graphic that you made in Canada. I hope you enjoyed this tutorial and then I'll help you with your future designs.