Creating a Marketing Plan for Small Businesses

Alethea Robinson, Marketing Professional, Blogger and Content Writer

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9 Videos (35m)
    • Class Intro

      3:00
    • Part 1 - Introduction and Goals

      4:46
    • Part 2 - Competitive Analysis

      4:32
    • Part 3 - Target Market

      4:06
    • Part 4 - Unique Selling Proposition

      3:21
    • Part 5 - Marketing Strategy

      5:12
    • Part 6 - Marketing Tactics

      4:25
    • Part 7 - Measurement and KPI's

      4:19
    • Part 8 - Final Thoughts and Class Projects

      1:15

About This Class

With so many online channels and social media platforms — it’s important to know how to define your marketing goals, know who your customers are and understand the necessary tactics that you’ll need to market your business to them. 

Without a solid marketing plan in place, you’ll risk diluting your brand, wasting time and wasting money.​

Whether you have a side-hustle, an online brand, a self-owned venture or a product or service offering, this course will teach you how to put together a marketing plan that will support your overall small business goals.

In step-by-step video tutorials, we’ll learn how to clearly define our marketing goals and how to execute a competitive analysis. We’ll discuss our target audience and how to communicate our company’s unique selling proposition.

We’ll also learn the key elements of comprehensive marketing strategy and how to define the tactics we’ll need in order to execute our strategy. We’ll end off with an understanding of measurement and key performance indicators.

At the end of this course, you'll be able to create a marketing plan for your own small business — one that will help you focus your marketing activities and budget to effectively support your overall business goals.

No prior marketing knowledge or experience required.​

1 of 1 students recommendSee All

Great class. Informative and not too long. It gets​ straight to the point but doesn't lose quality.

5

Students

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Projects

Alethea Robinson

Marketing Professional, Blogger and Content Writer

Marketing professional, blogger and content writer specializing in B2B campaign execution, project management, team management and trade show planning. I am also skilled at developing digital marketing content including blog posts, interviews and social media content.

Blogger-in-Chief at See Girl Work, an online marketing resource for women small business owners, freelancers, content creators and bloggers. We publish a marketing blog, produce a podcast series, facilitate interactive workshops and moderate live interview events.

I also provide freelance marketing and brand strategy consultancy in addition to editorial content development for small businesses.