Creating a Customer Persona to Help Guide Product Development

Leah Farquharson

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11 Lessons (38m)
    • 1. Customer persona - intro - why?

      1:15
    • 2. What is a customer persona?

      1:39
    • 3. Why not try to reach everyone?

      2:22
    • 4. Warm up inspiration exercise

      1:10
    • 5. Identifying sample persona: traditional

      3:49
    • 6. Identifying sample persona: glamour

      2:52
    • 7. Identifying sample persona: urban

      2:27
    • 8. How this exercise can inspire you

      1:13
    • 9. My sample persona: filling out the worksheet

      11:35
    • 10. How to use the worksheet answers to guide product design

      8:36
    • 11. Closing

      0:33