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Creating a Customer Persona for your Brand

Youshaa Motan ☯, Founder - The Digital Branding School

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16 Videos (25m)
    • Introduction

      0:10
    • What is a Customer Persona Exactly?

      1:02
    • Where to Start

      1:29
    • What typical personas include

      1:12
    • How to Use it

      1:33
    • How to Create Detailed Buyer Personas for your brand

      1:40
    • Why Personas are important for your brand

      1:45
    • What are Negative Personas

      2:17
    • How to Creat Buyer Personas

      2:22
    • How to Find Interviewees for Research

      2:02
    • Prospects

      1:12
    • Tips for recruiting Interviewees

      1:46
    • 20 Questions to ask interviewees

      2:28
    • Ask Why?

      0:59
    • How to use the downloadable templates

      3:11
    • Outro Video

      0:07

About This Class

  • It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these buyer personas from scratch?
  • Our free, customizable buyer persona templates will let you easily organize your research to create your very own buyer personas. If you market with buyer personas, you are marketing smarter. And it's so simple that you can start today!


With these templates, you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company.

  • Learn what a buyer persona is (and isn't)
  • Conduct research, surveys, and interviews to build your own personas
  • Use buyer personas and lifecycle stages to create targeted content
  • Browse sample personas as a guide to customizing your own
  • Conduct research, surveys, and interviews to build your own personas.

See you inside the videos!

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Youshaa Motan ☯

Founder - The Digital Branding School

Hi! I'm Youshaa - Follow me right now on Skillshare.

I'm the founder & Online Teaching Developer at an innovative online marketing company - The Digital Branding School, a membership site where we sell 1000's of licensed royalty-free digital products such as software, online courses, plugins, ebooks, audio, graphics, templates and more that you can download, rebrand, resell and make moolah, keeping 100% of the profits!

You can easily become a me...

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