Creating a Customer Persona for your Brand

Youshaa Motan ☯, Online Teaching Developer at D.B.S

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16 Videos (25m)
    • Introduction

      0:10
    • What is a Customer Persona Exactly?

      1:02
    • Where to Start

      1:29
    • What typical personas include

      1:12
    • How to Use it

      1:33
    • How to Create Detailed Buyer Personas for your brand

      1:40
    • Why Personas are important for your brand

      1:45
    • What are Negative Personas

      2:17
    • How to Creat Buyer Personas

      2:22
    • How to Find Interviewees for Research

      2:02
    • Prospects

      1:12
    • Tips for recruiting Interviewees

      1:46
    • 20 Questions to ask interviewees

      2:28
    • Ask Why?

      0:59
    • How to use the downloadable templates

      3:11
    • Outro Video

      0:07