Creating Quality Videos for TikTok: Video Editing + Tips on Building Followers | Arnold Trinh | Skillshare

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Creating Quality Videos for TikTok: Video Editing + Tips on Building Followers

teacher avatar Arnold Trinh, Media Professional

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (21m)
    • 1. Trailer

      0:37
    • 2. Intro to TikTok

      2:13
    • 3. Picking Topics

      1:34
    • 4. Shooting the Video *Optional*

      5:52
    • 5. Editing the Video

      2:30
    • 6. Adding Captions

      2:23
    • 7. Adding Captions (The Easy Way)

      2:27
    • 8. Final Edit + Analytics

      3:04
    • 9. Ending

      0:30
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About This Class

Chances are you've heard about TikTok. But many guides and videos are limited in knowledge and many of them don't teach the behind the scenes on how to make the platform work. 

This class will show you the process behind creating a  structure to your videos so you can post regularly and build your audience. 

Lessons Include:
•Choosing topics
•Filming & Editing videos
•Captioning Videos
•Algorithm 
•Presentation 
•TikTok Branding

Meet Your Teacher

Teacher Profile Image

Arnold Trinh

Media Professional

Teacher

Hi friends, I'm Arnold and I'm here to help take your branded content to a professional level. Creating photos, videos, and design that can be useful for all types of digital marketing. 

I'm a commercial content creator with an emphasis in the marketing and advertising world. Professionally I've worked with brands like Blenders, Timberland, and Lululemon to create powerful and engaging pieces to help better market their products. 

These classes gather from my experience and focuses on helping you find your creative flow and get started with crafting a beautiful well polished media.

See full profile

Related Skills

Film & Video Creative

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Transcripts

1. Trailer: I love getting notifications and Tiktok as the perfect platform for that. You're able to reach a huge audience without having to have a big page. These are some of the notifications I've gone to wake up to using this method that I'm going to show you in this class. We'll be going through how I choose topics, setup my filming, and how I edit all my videos. This is the exact same blueprint that I use to grow my page really fast and only a few weeks. And we're only going to be creating quality content, not using any gimmicks or anything that makes you get fake followers. This is our real authentic polar is that love you for your content. If you're ready to begin, I'll see you in the next video. 2. Intro to TikTok: Okay, so first thing we wanna talk about is what Tiktok is and how it works. Just get a general idea of what we're doing on the platform. So Tiktok is a video platform shrink for the mobile and generally is our vertical videos. And it's made for some very quick, fast content. So the main advantage for someone wanting to use TikTok or learned Tiktok is that you can build a huge audience really fast. There's no other platform now, right now, can get tens of thousands of views just like that without having a previous falling. So that is the main powerful part about Tiktok. Now, what we want do on tik tok is that we can build a brain on tiktok and to build a brand on tiktok and to get it in front of so many different eyes with spinning very minimal time on making the content as opposed to back in the day having to do YouTube videos that are 1020 minutes long or Instagram videos that are very long and well edited. Tiktok likes a very wrong approach to these videos. So you have a very raw, very well produced put together video for tick tock. It's going to do well. Now before we begin, I want to talk a bit about the algorithm. The algorithm is one of the most important parts about TikTok because that's what the whole TikTok app works on. Every phone that uses Tiktok has its own individual algorithm. So the algorithm builds on itself is that as you consume content on tiktok, it watches you and sees what do you do, what you like. We comment on where you share or what you spend time on or scroll past and the scroll back, it tracks your every action on Tik Tok just so it knows what you like best and is entered is very good at what it does. Because so many times I've heard people say, Oh, I'm addicted to tiktok or I got laughs on tiktok for like an hour. It happens because this is a proven algorithm that pushes content that you interact with out to you. So we're going to use that to our advantage by creating videos that are on-brand and consistent. So that whenever somebody looks at her account and you're going to know to go back and look through the old content and see that it's the same as the stuff that brought them to the account at First. We're not trying to do anything that is gimmicky in this whole class, we're gonna make something that's real value that people want to follow you for. 3. Picking Topics: Okay, now we're gonna talk about choosing content. And for me I'm an information page. So I have content where I talk about a certain subject by just be somebody that is able to share in lay out a interesting fact or a way to do certain things. That is what I do. So when I go and find my videos to make, I like to source from a few places. The first is books, because books have the most authoritative message where somebody is able to publish a book, for the most part, you would think that they did their due diligence and studied on the topic that they're looking for. So I'll look up books and then I'll write down some ideas from the books and then try and translate it into a way that's understandable on tik tok. Now you can also interact with friends. That is a good way to talk and discuss and learn different things about what's going on. And our main thing is talking about a subject that you like or a subject that you're passionate about. So then when we make our tick tock, we want to be able to make something we're passionate about. So as you're talking to your friends, you're probably talking about things that you like. And when you talk to a friend and you come up with new ideas, those are the ideas that you want to include into your Tiktok videos. And finally, you can pick stuff from your daily life. Honestly, if you're doing something that you're genuinely passionate about, you're probably going to have things in your daily life are very talkative, are able to be talked about on your TikTok channel. So those are examples of a few places to find sources the video, so make, but ideally you want to have a common source of information and resources coming to you so that you can keep this stream of content going. 4. Shooting the Video *Optional*: Okay, so when I start to film, since I have the light on or AD, since I have the light on, I'm going to keep it on. I'm going to plug this microphone in. This microphone adds a lot of quality to the audio compared to my original camera Mike. So we're going use this microphone, plug it in here. Make sure our batteries and stuff for good. And we're also going to put in a card if there's not already a card. So let's see if we have a card, and we do indeed have a card. So we're going to keep that card batteries at 90 percent, so we're ready to go. And then I get to the station and look and make sure everything's framed properly and it's not because we were just doing this. So let's have this framed properly so that I can get a good shot for the viewers. Let's see. And sometimes you have to do it in an angle. So like right here I'm at an angle that's perfectly pretty well framed. And I think I'm going to stick with this. Okay, Cool. So once we're ready with all their framing would not get ready to film. All right, cool. So we have the script ready and we got the camera ready. So let's go and film some of these videos and then go and edit it. Alright, so the first one, we're just going to do one that's really quick and easy. Just so we can show how it's done. All right. Now to the camera on and make sure everything's in order. Make sure my hairs and orders so that I'm presenting in front of a camera. It seems like everything is in order. Okay, cool. Picture my callers in order to we're ready to fill. Okay, Great. And we are okay. Get the focus really. All right. Now, I like to have the autofocus on because it focuses on my face. You don't have that feature. It is very important to have a flip back screen to do it. But let's begin. And one thing to note too, is when you do this, it's not always going to be perfect. You're going to have to do multiple takes sometimes and sometimes you stutter, but with the way that we edit, fortunately, if you stutter, then we can just cut it and put it in together where it fits really well. That's also one of the beauties of Tiktok. Okay, so the silos get started. Okay. If life sometimes feels overwhelming, this will help. Okay, let's do another take. If life sometimes feels overwhelming, this is going to help. If, sometimes if you feel overwhelmed in life, sometimes this is going to help. If life gets overwhelming for you, sometimes this is going to help. As caught practicing selective ignorance. Essentially, if you can ignore and redirect information that is a, that is irrelevant. That is irrelevant, unimportant, and in actionable. That is irrelevant, unimportant or an actionable. That's irrelevant or unimportant or an actionable. A lot of information were a lot of information and we're presented with daily is generally unimportant. Okay. A lot of information we're presented with is irrelevant, not in your best interest. And many times out of our control, a lot of information we're presented with is irrelevant and not in our best interests. And many times out of our control. Take social media posts, politics and gossip. Think social media posts, politics and gossip. Okay. It doesn't actually improve the quality of her life to know a lot of these things. It doesn't actually improve. It doesn't actually improve the quality of her life to have these things consume or brain. To convert self-doubt and I get overwhelmed. Start practice to calm yourself down and I get over to cut herself down and not get overwhelmed. Start press, start practicing a low information diet. To climate brain down and not get overwhelmed. Start practicing a low information diet. Okay? Sometimes it's futile. I mean, so, so far I like how it's gone, but the ending, I feel like need something stronger. So I'm going to do a couple more takes of the ending. And also as you noticed, as I was filming this, I did a lot of retakes on some of the things that I've been saying. To carry rain down south to comic brain down, to calm yourself down and not get overwhelmed, start consuming a low information diet. It can be as easy as going on airplane mode. Okay, I think there'll be good. All right, we'll use this. 5. Editing the Video: Okay, so we're starting off on Premiere Pro. And as you can see here, I have a project that I just started and we are going to start a new sequence. This sequence, I made a TikTok vertical template already, but essentially the template is 1080 by 1920 vertical. So as you can see on the right side, this is what it looks like. And I shoot all my videos in vertical because I think that's the best way to get the best quality if you don't have four K or AK capable camera. So here's this shot that we took the low information die and one, and I dragged it in and drag it into my timeline. And since it's 60 frames per second, I'm going to keep the existing settings. That way it stays at 2424, just looks a bit more cinematic when you go and view it. So once I place it in, you'll see that it's sideways. And what to do? What you do is you make the rotation negative 90 and bring it vertical, and there you go. So now we have a vertical clips to edit. And the first thing that I am going to do is since you saw me record is empty out the gaps. So it's really helpful that we have audio in here and it shows the waveform files. So essentially you look in between the waveforms and you delete these gaps of no talking. So I want to go and do that right now. Okay, So we have cut out all the gaps. If life gets overwhelming for you, sometimes this is going out, it's caught practicing selective ignorance. Essentially, if you can ignore and redirect information that is irrelevant, unimportant, or an actionable. A lot of information we're presented with is irrelevant and not in her best interest. And many times out of her control, think social media posts, politics, and Gosset. It doesn't actually improve the quality of her life to have these things consume or brain cells to calm yourself down and not get overwhelmed, start consuming a low information diet. Now, we're gonna move on to the next step. 6. Adding Captions: You go on file on top and press New and then captions. And right here you go on open captions and just press, Okay, and then you're going to be prompted with this caption right here, drag it onto your timeline and stretch it all the way out to the end of it. And then you'll have captions to work with. Okay, so, uh, zoom in so we could work easier. And so right here is the first caption. And I like to move the captions up under my mouth. Since Tik Tok, it is better to have captions at the center of the video that way SAC or string to the screen, it pops up right there. So I have that caption box there. And I'll double-click this, that way I can edit it. So we'll listen and then we'll type in flapped. It's overwhelming for you. Sometimes this is not. Okay. So it says, if life gets overwhelming for you, sometimes this is going to help. If I've gets overwhelmed. Oops, this is going to help. All right. So you notice that the font is too big and you're able to actually go here and change the font sizes and change the fonts as well. So I want to make this 35 a 40. The whole thing. 35 or 40, but let's go with 40. And then I like to center it right there. And for font, generally I like something more modern. Light. Futura is premodern. These is back in as back in style. So here you go. This is the way to do captioning. And then you would caption the rest of your video. And to do that, you finish that part and then you press the plus and then you'll have another box to work on and to write your captions. 7. Adding Captions (The Easy Way): Hey, I use this service called V dot io. And I'll, I do essentially is drag in my video and it auto captioned it. So I'll show you the process will be fast. So a drag my video in and then let it upload. While it's uploading, I named the project. So this one is low info diet captioned. And then we let it finish uploading. And then we'll go and show how the subtitle sulfate, okay, uploading is done. You go on subtitles. When you click auto transcribe and yes, English and give it a few minutes and then it's going to finish transcribing all these captions for you to edit. Okay, the caption to load it. And so first thing I do is I go on to styles and make sure that it looks good. I like to change the font. And I use Oswald a lot, everything capitalised. And then I move it to the center. Okay, so here we start off by seeing the first screen. It should say if life gets overwhelming for you, sometimes this is going to help and get rid of the sometimes part because it sounds better said, but not better written down. So we're going to click on this caption is to get the sum times. Okay? Now the second part, It's called practicing selective ignorance. So we'll put it back just to make sure I free sometimes. Okay. So I'm going to drag this one a bit longer. That way it fits perfectly. Now, essentially you want to do this with all your captions as well. If anything is out of place, make sure it's in place. Or if the text and fonts look weird, make sure they're spaced properly. And then when you're done, US export it. 8. Final Edit + Analytics: If life gets overwhelming for you, sometimes this is going out. It's caught practicing selective ignorance. Essentially, if you can ignore and redirect information that is irrelevant, unimportant, or an actionable. A lot of information we're presented with is irrelevant, not in her best interest. And many times out of her control, think social media posts, politics, and Gosset. It doesn't actually improve the quality of her life to have these things consume or brain. So to calm yourself down and not get overwhelmed, start consuming a low information diet. Okay, so that was the final. So okay, so okay, so that was the final product of the video. Now let's go and talk about some of the analytics that have happened. So this is like about a month later and, you know, after a month, essentially for the most part, I think the videos aren't going to get pushed anymore. So what you see here is essentially what you get. And let's talk about some of these key measurements. So total time watch is eight hours, which is great. And we got 2000 plays, 247 likes and comments. Nine people also shared the video, not my best-performing video, but nonetheless, a pretty good video in my opinion. So if you go down and look, you can also see that the average watch time is 14.2 seconds. And this video is actually a 30-second video. So most people watch almost half the video, which I think is very powerful. That means our first few seconds we're engaging enough to keep them entertained, to keep them in the video. Now, only 20 percent of people watched the entire video, which is 15. And since TikTok is a pretty fast platform, I don't think that is bad at all. I think that is actually very good to have one in five people watched your entire video. And if you look down a bit more to, you notice that it's split or the traffic sources is split between the For You page and the people that are already following me. So what's very powerful about the For You page is that this content was able to be pushed out to a lot of random audience that didn't know my page beforehand. So surely with half the people watching the entire video and also one in five people watching the entire video. It's surely would have gotten some good following and some good engagement rates. Now one thing I would add to go and back into the video, like I mentioned, to have an action step at the end. Now sometimes it does get repetitive of you do it too much. That's why I like to mix up some of my videos where some of them do say, please follow me, like comment and follow. And some of them, I don't, just because I don't want all my followers to keep seeing the same content because sometimes people will say, I already follow you. But regardless of that, this video did perform very well and I am happy with the way it turned out. 9. Ending: Okay, congratulations, and that is the end of the class. Thank you so much for joining me. I really appreciate that you're here with me today as we learn about Tiktok and go on this journey together. Now before you leave, please leave a review about what he thought was the most helpful part of this class. That way it can go back and improve on it or take note of what to do more of so that my next videos are more powerful and engaging and most of our very educational for whoever is watching. Thanks again, and I'll see you in the next course.