Creating Content for High Google Rankings | Theo McArthur | Skillshare

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Creating Content for High Google Rankings

teacher avatar Theo McArthur, Easy to Follow Marketing Classes

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

19 Lessons (1h 7m)
    • 1. Introduction to Creating Content that Ranks on Google

    • 2. What is RankBrain?

    • 3. Google Ranking Factors Part 1

    • 4. Google Ranking Factors Part 2

    • 5. Google Ranking Factors Part 3

    • 6. Google Ranking Factors Part 4

    • 7. How to get a High Click Through Rate

    • 8. Writing Content that Users Will Read Part 1

    • 9. Writing Content that Users Will Read Part 2

    • 10. Writing Content that Users Will Read Part 3

    • 11. Images and Formatting

    • 12. Introduction to Optimizing Content

    • 13. Optimizing Your Content Part 1

    • 14. Optimizing Your Content Part 2

    • 15. Optimizing Your Content Part 3

    • 16. Getting Backlinks the Easy Way Part 1

    • 17. Getting Backlinks the Easy Way Part 2

    • 18. Getting Backlinks the Easy Way Part 3

    • 19. Getting Backlinks the Easy Way Part 4

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About This Class

This class teaches you how to attract free, high quality traffic from Google by creating content that has the potential to rank on page 1 of the Google search results.

You will learn how Google determines where a website page or post ranks in the results, which in turn determines how much traffic it gets.

You will then learn to apply a set of guidelines to your content creation in order to get the best possible chance of ranking that content on page 1.

After that you will learn how to format and fully optimize the content you have created.

Finally you will learn about 'backlinks', what they are, why you need them, and how to get them the easy way!

Here's how the training is structured:

Lessons 1 - 6: Understanding how the Google ranking algorithm works

Lessons 7 - 15: Creating and optimizing content for page 1 Google rankings

Lessons 16 - 19: Getting backlinks the easy way

Meet Your Teacher

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Theo McArthur

Easy to Follow Marketing Classes


My name's Theo McArthur, and I've been working online since 1995. I left my job and went full-time online in 2001. Teaching is probably the most satisfying thing I do. Being able to help others to learn potentially life-changing techniques and business models.

I've been involved with blogging and affiliate marketing for over 20 years, and 8 years ago, I also delved into the world of Amazon selling and e-commerce.  The knowledge I've amassed over the years is passed on through my classes.

Around half of my time is devoted to my online businesses, while the other half is teaching. At this time, more than 140,000 people worldwide have taken my business courses.

I'm a great advocate of taking action because we learn the most by doing it. My classes are de... See full profile

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1. Introduction to Creating Content that Ranks on Google: Hello, everybody. My name's Theo MacArthur, unwelcome to creating content that has the potential to rank on Page one of Google. Now, in a minute, I'm going to tell you a little bit about myself. But before that, let's look at why it's important to create content that can rank on page one. Well, first of all, organic traffic from Google is completely free, but more importantly, is high quality traffic on around 90% off all search traffic. That's traffic, the results from people speaking or typing in a search on Google looking for something specific. So 90% of all that type of traffic comes from Google, and it's important to have some of our website content ranking on page one because 98% off Google search traffic comes from the page one results. Now the good news is that Google uses a set of rules to determine where content ranks on. The reason it's good news is because we can use those rules to give our content a better chance of ranking highly. Now, where the content ranks in turn determines how much traffic it gets all right, just briefly about myself. I've over two decades off online marketing experience. And during that time I've built literally hundreds of websites and bloc's. I also have experience any commerce on. I've been teaching others to do what I do since 2015 on at the time off making this course , I have just over 100,000 students from all over the world. Okay, now, with that said, Let's get started with the course on, I'll see you in a moment. 2. What is RankBrain?: all right. Now, before we go any further, it's important that you understand the Google ranking factors. So how does Google decide which websites ran compared one of their search results. Now take a look here at this screenshot. This is an approximate breakdown off the percentage of traffic that each results get on. Paid one off the Google search results on. In order to get any real traffic, it all you do need to be ranking on page one. So this here is for a search term. So a keyword I was searching for caring for a gecko lizard on these of the top results. Now the number one result gets around 33% off the traffic. The number two result gets about 17% on it goes down from there. Now, once you get to page two and beyond, that's going to get less than 1% of the traffic, so you can see how important it is to be on page one. On the higher up you are on page one, the mawr off the traffic that you are going to get Now Google uses something called rank brain on what wrong brain does? Is it measures user experience, and we call it you X for short. So around brain is a machine program that measures the way users interact with Search on, then rearranges the results based on the signals it's getting from users so results can move up and down. So if you go to search for any particular thing, type in any particular search term in Google and then you do the same a month later, there's no guarantee you're going to get the same results because Google's machine learning program ranked brain is acting on user signals all the time on rearranging the results based on user behavior. 3. Google Ranking Factors Part 1: no. One of the things that a rank braid measures is what we call dwell time and dwell. Time is a measure of how long a user stays on your website. After clicking through from the search results, the average dwell time of a top 10 listing. So a top 10. That's means on the first page of Google on in the 1st 10 results. The average dwell time is three minutes and 10 seconds. Bangs rate is like the opposite of Dwell time. It's a percentage measure off how many visitors leave your site immediately after arriving on it. So if they click the back kado or the closed on the browser, but they leave straightaway on, we call this the banks rate on. As you can imagine, websites with a longer dwell time so it uses are staying on that site longer. On the lower banks, rate will rank higher than of those with a short dwell time under high banks rate 4. Google Ranking Factors Part 2: Another ranking factor is click through rate. So ranked brain is measuring the percentage of users who click on a particular result after they type something in the search bar. So they're doing a search on Google, and they click on a result. So here's an example. If this third result here, a guide to carrying for Leper Gekko's If out of every 100 people that tight that search term in Andi saw this result, If three of those people collect on this particular listing here, that's three out of 100 that's a 3% click through rate. If only two out of 100 click on it. That's a 2% click through rate. If tenor of 100 click on it. That's a 10% click. Three rate now results with higher click through rates, so results here in the listings those that get a higher quick three rate are going to rank higher than results with a lower click through rate. So rank brain is measuring this as well 5. Google Ranking Factors Part 3: so up to now, we know that around brain measures user experience based on signals on ranks. The search results accordingly, but as well as that, Google prefers a longer, more in depth articles on it prefers thes over shorter articles. Take a look at this graph now the average number of words. So on the vertical axis here, we've got the word count often. Article Onda on the horizontal access. It is the possession and the Google search results. The average number of words off a top result, so position one in the search results is 2000 or over. Andi. You can see that as the position goes down in the search results, so does the number of words. Or should I say, at the number of words in the article goes down, so does the position on Google. It's important to note here at this point, but although we talk about a ranking, a website on Google and people talk about, their website is wrong on the first page of Google. Although we talk about that, it is no the actual website as a whole that runs, but we rank for individual pieces of content On our website Onda. We rank for the search terms related to those individual pieces of content 6. Google Ranking Factors Part 4: another important aspect off a ranking on Google has got to do with a links on. There are three different types of links. We have back links outgoing links under internal links. Their back links are links coming to your website from other relevant websites. Other related pieces of content on other websites. Outgoing links are links going from your website to other related websites. Andi Internal links are links from your website to your website. So from one piece of content on your website to another, no getting out going links and internal links. That's easy because we can do that ourselves. We don't need any help. We don't need to ask anybody if we want to place an outgoing link on one of our articles on with internal links, we don't need anybody's permission to link from one place on our website to another, but back links. Now that is a little more difficult because we can't just have any old back links. We need to have links that are very relevant and related toe what's on our website and we need to have some of those links coming from other websites now because we need to do a little bit of work and put in some effort to get these back links. 70% of the content on the Internet has no back links at all. But to rank on page one of Google content needs toe have back Ling's now, a bit later on. In this course, I'm going to show you the easy way to get some really good back links to your content. I'm also going to show you how to do everything that we've just discussed in this short section of the course. But at least now you know what the Google ranking thoughts are or the main ranking factors . Okay, speak to you in a minute. 7. How to get a High Click Through Rate: one really important part off creating content that ranks is creating high click through rate met attacks, and the meta tags are the title and description off your content that shows up in the search results. Remember, we looked at this earlier, so the click through rate is the percentage off users that view a listing and then click through on that listing, so that could be as low as 0.1 For listings that are away past page one of the search results, it could be as hires 10 or 11% orm or for listings on page one. So results with a higher click through rate are going to rank higher than results with a lower click through rates on More than ever before, we need our meta tags to grab the attention of the user. So why, more than ever before? Well, because of things like phase So typing in the search bar how to care for a gecko before we even get to the listed search results, Google will sometimes show ah YouTube video Andi below the YouTube video. Sometimes they will show are the things like people also asked the list of questions. It depends on the type of search results, some search results. You don't get any of this. You don't get any YouTube videos, anything else but some you do. And we might even get this. So we may even get several videos shown in between the search results. So that's why, more than ever before, we need to create high click through meta tags to grab the attention off the user on Google on here. These videos have been positioned between the number one spot on the number two spot on the search results page. Okay, now your title. So the title off the article needs to be 70 counters or below onda. The reason we say that is because it is any longer. It will be cut off in the search results. The title should always describe the content accurately. It should read naturally on generate interest and excitement. The description, which is below the title so below the title on below the U. R L. That's the meta description that needs to be between 162 100 characters. If it's more than that, it will be cut off if it's less than that you're not giving enough information, it should summarize the content it should read naturally and again. It should generate interest on or excitement. All right, so how to get these high click through rates? Here's one tape You can look for Google ads. So the paid ads that relate to your main key word on look at those paid out and see what they have in common. Because when you've got paid ads, the people running these arts of usually tested lots of different titles and descriptions to find out what works the best. So, for example, typing in the search term get a college degree online. So from my location, these are the ads that I get. If I look at the titles of these ads, I can look for words that are in common. So one word I see in common here, at least with the top two, is university, So I'd want to use that in my title if I was a writing an article on how to get a college degree online. There are also other ideas Aken take from this such a study at home. Plan your future. I could also look for other related search terms so similar search terms to get a college degree online on, see if I could find any other ads. Now we don't always see us. There are ads for every search term that we look at. So what else can we do? We can look at the Met, attacks off the top organic results and see what do they have in common? So if we look at these top organic results for the search term, get better at 10 is. What I can see is that they are using the words faster, quick or instant, so three of them are anyway, 23 and four. We've got how to get good at tennis fast improve your tennis quicker, 10 ways to instantly improve your 10 A's. So that would tell me that in my title I should incorporate something that tells the user they're going to get fast results through reading the article on the page. If they click through on my listing, I can also see that list posts here are very popular. We've got three ways, 10 ways, eight tips. So I might want to also incorporate that in my title so I would use what I know is already working to create my own title on the same with the meta description, I would look at the meta descriptions. Andi, see what's working? What do these top results have in common on? I'm going to incorporate that in my meta description. And another thing you can do to get high click through rates is used power words. Now these are words that have strong meanings. Andi Vote on emotion in the user There are eight basic human emotions. Joy, Trust for your surprise, sadness, disgust, anger and anticipation. Now the power words associate ID with these emotions can give us ah higher, quick three rain To evoke trust in the user, we can use words like trustworthy, reliable probe and guaranteed fax. Foolproof, that kind of thing. Andi, If we wanted to evoke anticipation, we can use words like little known longing, inspiration secret for gotten, discover mysterious. Uncover. If we wanted to invoke anger, we could use words like rage. Hate, better temper, frenzied for surprise. We can use words like jaw dropping, mind blowing, spectacular, remarkable, breathtaking, spellbinding, Amazing. So you're getting the idea here now. There aren't more power words, but what you've got here on this wide. These are really some of the best power words that you can use. So think about incorporating a power word or more than one power word into the title off your article. Okay, Now, remember these. This is the approximate percentage of traffic that each search result gets on the page. Warn off Google. So we know that the top result is getting a lot more traffic by any of the other results on it goes down from there 17% 10% and so on down. There were only eight here on the screen shop, but usually we have 10 results on page one of Google, so it goes down from 4% to 3%. 3% on then, after that, Page two and beyond, only getting 1% of the traffic now. Here's the thing, though. Every 3% increase in click through rate increases rankings my one position or that's an approximate. But that means that we can improve our rankings by improving our click through rate on. We can improve our click through rate by improving our title and descriptions, or by improving our meta tags 8. Writing Content that Users Will Read Part 1: All right, let's discuss writing compelling content because remember this the average dwell time. So the amount of time that a user spends on a website after clicking through from a search result on Page one of Google. So one of the top 10 search results the average 12 times three minutes 10 seconds on. Remember this. There's a direct correlation between the number off words of a piece of content on the position in Google, where that listing is actually a ranked. So for the content that we want to run high in Google, we need to be looking at a writing 2000 words or above to give us the best chance to rank and position one onda. We need to create content that gains and keeps the reader's attention so that we can increase the dwell time keeping them on our website for a so long as possible. Okay, so here are some really important things. The content should deliver on the promise. Now, when somebody clicks on a listing in Google, the content that they see on the page when they arrive on that webpage that should be congruent with the title and description. So here the title and description. The content should deliver on the promise of that title and description. If no, you're going to get a low dwell time and a high bounce rate. Andi, the first sentence of the content, should generate interest UN excitement, because that is what is gonna grab the reader, keep them on the page, make them want to keep reading mawr on the subheadings. So we're going to use subheadings throughout the content that we write. The should generate interest and excitement as well, because what happens is when a user A lands on a Web page, very often they will skim down through that page first and then decide whether or not they want to go back up and read the whole thing. Now those subheadings are going to be the things that they see at this giving down Andi. The content needs to be formatted for ease of reading. All right, so let's move on to the next lesson on Look at these four things in more detail 9. Writing Content that Users Will Read Part 2: Okay, so what we just talked about in a little bit more detail. So the content should deliver on the promise on the first sentence off. The content should generate interest on or excitement. Now, let's use the top result here for the search term. How to care for a gecko. So if I click on this number one result, it takes me to this page here. This is the content on this page. Now, as you can see straightaway, we know the user knows that the content is delivering on the promise because right away, even without scrolling down any further, we can see that this content is about how to take care of a gecko. We're seeing the words care, correct, way to look after your gecko. And if we look at this first sentence here, gecko was all like the hamsters of the reptile world. They're cute. Easy to careful. Make great starter pets for the would be reptile enthusiast. So that sentence there is designed to generate interest on excitement. And whoever wrote this has done a really good job off that on. That is one of the reasons why this is the top result or one of the top results in the Google surge. No, the subheadings as well us, I mentioned earlier. These should also generate interest on or excitement. Now this is from a completely different article. But this is also one of the top results on Google for how to care for a gecko. So the subheadings here want to feed her baby gecko making a home for your baby gecko. How to hold a baby gecko. The user skimming down through this content before reading it is going to see these subheadings on these subheadings air going to generate interest on or excitement on the content should be formatted for ease of reading. So here's an example off that I think this is from the top result in Google for how to care for a gecko or the second result. It's well formatted. The author is using subheadings they are using bullet points on they are using Short paragraphs of short paragraphs are really important for writing for the Internets or writing for the Web. We should, almost right with short paragraphs, were wanted to be easy for the user to look down on, just read it easily without having to put in any effort because people are actually pretty lazy when it comes to reading stuff on the Internet. They don't want to put in any effort. They wanted to be easy for them, and that's why we use the right kind of formatting to make it easy on that gives us our longer dwell time. We're not going to get so many users clicking off because the content is too difficult to read. So this top result here for the search term. How to care for a Gecko. This one here has a high click through rate on. That is one of the reasons it's at the top. So right at that point in time where I did the search, it was at the top. But it seems to move between position one in position to, but in any case, it's way up. There is getting a lot of traffic. Four. The search term. How to care for a gecko on one of the reasons for that is because it has a high click through rate due to the title on the description here in the search results, it will also have a high dwell time due to the way that it's the content is written, its long content detail content on its well formatted with subheadings. All right, let's move on. 10. Writing Content that Users Will Read Part 3: Okay, So what will you need? Before you start writing a piece of content, you're going to need the main search term. You're going to need the related search terms for a latent semantic indexing. You're going to need images, and you're going to need sources of reference. So you want to find related articles, related websites on the Internet, You're going to use those as a source of reference to get ideas and inspiration. You're not going to copy anything. You're gonna write everything in your own words. But the sources of reference are going to be really important. Unless you are already an expert on what you're writing about. Ah, spread she maybe it's optional on a text file. So I use a spreadsheet for each article I'm going to write. I list the main keyword the L s psyche, worth the sources of reference on my title that I'm going to use the word count once I finished it on whether I know I've published the article on my website yet. So I like to keep this on a spreadsheet, but that's optional. Now I have Microsoft Excel, which is not a free program, but if you just go to Google on Do a search for free spreadsheet programs that are a few off then, like Google spreadsheet on Apache Open office. Now you can definitely find one that you can do exactly what I'm doing here, but without paying for anything. All right now, Step One is to compile your list of keywords so you'll have your main key word. I've used an example here off camping in the winter, which is a really popular activity on I've Got My Ellis I keywords here. Winter Camping Essentials 10 Heater on. A few more on some of these can be used for the subheading. Remember, as Step two is to create your high CTR title, you want to include the main keyword camping in the winter. So, for example, seven things you need to know about camping in the winter. Planning to go camping in the winter. Read this first, the ultimate guide to Camping in the winter. Now, off these three titles, I don't really know without trying them, which one would have the highest click through rate, but I suspect it would be one or two. Probably 17 things you need to know about camping in the winter, but two is also pretty God's planning to go camping in the winter. Question Mark, Read this first. Not like saying if you're going to go camping in the winter, you better read this. But even Title three would have, I think, a pretty good click through rate as well. No, Step three is to gather info from your sources of reference on then write the article. Now the way I like to do this is Aya Light to write out, first of all, on a text file. Now that's my personal preference on the way to write it out. This is going to make it a lot easier when you actually go. To publish it on your website is to keep your paragraphs separated with subheadings on your text file. So just as I have it here as an example, Andi also part of step three So part of writing your article be sure to use your ls I keywords throughout your article. Andi, be sure to use some of them as your subheadings 11. Images and Formatting: Let's talk about images on formatting. You should always write short paragraphs with a lots of subheadings. Use lists on bullet points and use bold and italics, but do despairingly. If you have too much bold or a tallix, it starts to look messy. Use underlying, but use it sparingly on the same with color text. Do use color text, but again use it sparingly. A. Lastly, make sure to use plenty of images. The longer the article, the more images that you should use. All right, so to get images. Here are some really great places that I use all the time. You don't need to use lots of different places. There are hundreds off sources off images, online free images, but I really only use picks. Obey Andi Kiss Ping now picks a bays. Fantastic tens of thousands of HD images on their free for any type of use. Now kiss pink. This is where you can get lots of different icons on transparent background images, and again, there are tens of thousands off them. Can ver is a free service where you can create your own unique images. You can add filters. You could make infographics and much more so. In fact, you can upload images. You can get images from, say, picks, obey or kiss pain. Upload them to can va on. Use those images to edit on, Create your own unique and special images. So I've been using convert for quite a while now. I don't know how I managed before I had it. There's a very small learning curve, but not much, because it's pretty easy to use. You soon get used to it. There's a lot you could do with it. 12. Introduction to Optimizing Content: okay. You know, the next part of the course covers optimizing your content for Google. So we've talked about creating content, but you also need to optimize it. Now you do this on your website. So once you've created the content you added on, then you optimize it. Now I use wordpress, so I will be adding a post to a WordPress block on optimizing that post if you are not using WordPress. So if you're using something else, like weeks, perhaps, or some other part form, maybe squarespace. You can still follow along with the strategies shown. But if you are using WordPress, you're going to be able to use a tool called Yost s CEO is a free plucking to help guide you. So if you are using WordPress, go ahead and install the Yoast Seo Park in on. I will see you in the next lesson. 13. Optimizing Your Content Part 1: Okay. Now I am going to show you how to do the on page optimization. When you add content to your WordPress website, whether that be a post or page, the process is the same. The pages that you don't optimize. Of course, our pages of like contact US terms and conditions and privacy policy. We don't optimize those pages, but everything else we do, I'm going to demonstrate the process by adding a post. All right, so in your WordPress dashboard, click on posts and click on Add New on. I prefer to create my posts on a text file first, so I have it here along with the title Onda, along with my sub headers. My main keyword in this case is Leopard Gecko's good Pets. So I've created the title Do Leper Gecko's Make good pets. We'll start by adding that next I have my introductory paragraph here. No, the way that I do this is I get rid of the word wrap, and that way, when I paste it in the format ings correct. And here's my first sub header, which is also as we spoke about earlier. Ellis I keywords use a search for our leper Gecko's easy to care for. I don't have to say Leper Gecko's again in the subheading. I don't want to keep repeating Leopard Gecko is in the subheading. But Google is clever enough to know that that's what it means because this whole article is about Leopard Gekko's. I want to add another block here. Just click here, heading That's too big. I'm going to choose 83 instead. And now I want to add another paragraph here. We should capitalize for thesis subheadings as well as the title next subheading. And right below this subheading, I'm going to insert an image. I'd block image and I'm just going to upload it. So I have my images ready, as well as the text off the article next. Subheading. I'm just going to pause the video for a moment here. Andi, finish off with this article on adding the rest of the text and the images. Okay, so that's everything in there. Next thing we want to do is out of featured image. So this is the image that's going to appear just below the title featured image set featured image. Choose one from your device on here is uploaded now. The featured image, as I mentioned, will show below the title, but it doesn't show on the post page. It shows on the home page of your website. If your home page is set to the block page. Andi, I'll show you what I mean by that a little later, because I don't want to publish this just yet. All right now I'm going to split this up into more than one lesson. Otherwise, it'll get too long, so we'll continue in the next video. 14. Optimizing Your Content Part 2: right, Let's go through this systematically. So first of all, let's take a look at the U. R L I e the Perma link. Do leopard gecko make good pets, so that's fine. If it was too long, I could take out certain words I could take out Do on. I could take out Make on. We could just have Leper Gecko's good Pets. But this particular Perma link is not too long, however. Sometimes we have longer titles, so we take out the words that don't really need to be there. Next thing is we need to put our post into a category. We don't put pages into categories, but every post that we make on WordPress, we should put that into a category. Right now, I don't have any categories. I'm going to add one on the category Here would be Leopard Gecko's not make sense after you category. Antique Gun categorized because we don't want to have any post in uncapped agrees category . No tags. Tags are barely important for search engine optimization anymore. They used to bay, but what tags are good for is helping your users to search for particular content on your website so I just started a couple of tax their leopard gecko on pets. We've already got our featured image. Next, we want to add some links going to other content on our own website. On Generally, you want to add two of three links per article, at least two or three links, depending on the length of the article. But as we know, if you want to try and rank on page one, you should be aiming for 2000 plus words for your article. So in a 2000 plus word article, you may have four or five, maybe even more links going toe other content on your website. So, for example, if I have a post on this website about heat maps for Gecko's, I could hyperlink heat mat to that post like so Now we can have this open in a new tab who want to, but for internal links. Normally we wouldn't do that. There's the Link added. Next thing we want to do is optimized the images. Click on the image quick on the pencil icon to edit it. Now the title off this image is not very friendly at all. So this is a child holding a gecko on the subtitle. Here is Geckos are good with Children. So here is my search engine friendly image Title Gecko's Make Great Pets for Children. And in the old text, you can put the same thing Now The all Tex is really important because Google cannot read images. Instead, it reads the all text to determine what the image is about. You would do that with all of your images. Next thing you should do is add some outbound links links going to authority sites on the subject off the article. So, for example, links to Wikipedia or other established authority websites. There's an authority site called pet nd, which is full of information that comes from qualified vets. So I'm going to link to that. That would be the first website I'd want to link out to. You might be wondering, Why do we want to link away from our own website? We do it because it helps without Google rankings. So I'm going to a link to this informative article on Leopard Gecko's, but this time we're going to say open in a new tab. How many outbound links should we have per article again It depends on the number of words . But if you've got 2000 word article, you should have to at least two outbound links. Okay, now scrolling down here. We've got the Yost s CEO settings. Now, this is the title was going to show up in the search engines. This is the U. R L. We also want to provide a meta description on the meta description. It's going to be This is going to be the introduction. And I write my articles so that the introduction or part of the introduction is also the meta description. All right, now, we couldn't enter a focus keyword for euros Desio to evaluate the article and tell us whether or not it's optimized for Google. But it's not perfect. Yoast Seo is not Google, and it's not as clever as Google. But let's do it anyway. And I'll show you what I mean. I know that I've added it. Yours. Desio is going to tell me what is Gord and what is not good. So first of all, let's look under good outbound links. We've got one is saying good job, but in fact we should have more than one. We should have to, at least in that article. Internal links. You have enough internal links. Good job. But we should really have more than one internal link in that article. Although the article is not 2000 words because it's just a demo. If I were actually going to publish this properly, Andi rank it or attempt to run key on page one of Google. It will be a lot longer. Andi. I would definitely need more internal links. Key phrase they call it key phrase. I call it keywords in the introduction. Yes, well done in meta description. Yes. Meta description Length? Yes. Previously used. A key phrase You've not used this key phrase before. Well, I know I haven't, but if you start to get a lot of content on your website, you might end up using the same keyword more than once. Inadvertently image old attributes while we just added those. So we know that's fine. The text contains 407 words. Good job. Well, this is not a good job. If you want around compared one of Google, your articles need to be much longer than that s e o title with good job it means that my title has not gone too long, meaning that the whole title will show on the search engine results. Key phrase in the slug More than half of your key phrase appears in the slug. The slug is a Perma link, so that's good as well. So there are things here that we need to take notice often things that we don't so we can see. This is giving us some good guides, but it's not perfect. So what about the things that are wrong? Key phrase density? This is too low. Your key phrase was fined one time, Right? According to this plug ID my key phrases only one time in the article. But the word pets is in this article several times. Leopard Gecko is in this article several times. I do not need to repeat Leopard Gecko's good pets as a phrase in this article at all, in order for it to be fully optimized as far as Google is concerned. As I said, Google is much, much cleverer than the Yoast Seo plug in, and it is very clear by the text in this article that the whole article is focused on that subject Leopard Gecko's Make Good Pets. Okay, so next is telling me to use the key phrase more times in the subheadings. But as previously explained, I don't need to keep repeating leper gecko's or pets or good pets in the subheadings because Google is looking at the article as a whole. So where I say here, they're very easy to care for all reptiles, new specialist care, etcetera, etcetera. But Leper Gecko's are not very demanding, easy to create the perfect home for your new pet. So because Google's looking at the article as a whole, I don't need to keep repeating that I may want to do a little tweaking, maybe include the word pet in one of the subheadings. But to be honest, I probably wouldn't touch this at all. As far as that's concerned, just because Yost s CEO is telling me that Slug Start Wars, the slug for this page contains a stock word. Remove it right, let's check that out. Do leper Gecko's make good pets is the word du. So we're going to remove that Onda, as we can see now that has disappeared here. Under the analysis, How did I know that do was that word to remove well, just through experience. But you should be able to find a list off common stock words. Just go to Google and typing stop words in S e o or stop words in Perma links. All right, I'll start. This video here is getting kind of long on will continue in the next one. 15. Optimizing Your Content Part 3: Okay, The next thing that we can look at here is a readability analysis. So you want to see the little green smiley face on? Do I have it already without doing anything a tall. But this is pretty good. It analyzing the readability off your content. Now, this is important for user experience. If your content is poor, it's no readable easily. What's gonna happen is that people are gonna leave your website pretty quickly. And we know from earlier lessons in this course, that rank brain is measuring the user signals not just on the search pages, but on the destination website as well. So the Web site the user visits when they click on the search result? No, for all of these points here, anything you don't understand, click on them on your going to be able to get a full explanation of what it means. The one thing here it says that I could improve 10.7% off the sentences contained passive voice, which is more than the recommended maximum of 10%. Well, that's less than 1% so I'm not worried about that. However, if I had a lot of passive voice in the content. This would show was read on. I would need to do something about it. So, Yost s you'll really excels when it comes to the readability. Analysis off your content, Andi, you can click on all of these as well. So anything here that you want a more in depth explanation. You want to understand more about it? You can click on any of the links on. It's gonna take you to the Yost s CEO page on that particular topic, right? Let me show you a few things you could do here. Now we can change the color settings off a paragraph. You need to click on the paragraph color settings. We could change the text, color all the paragraph. Or we can change the background color. No. When would we want to do something like that? When we are highlighting something So we have a paragraph that we want to highlight or we can give it a background color. You don't need to choose one of the standard colors. You can click here on day. You can choose any color you want. You can customize the color. It could be good to do this when you have long content, it helps to break it up and keep the user's attention as their scrolling down through. So we use images to help keep the user's attention. We use the sub headers on. We can use things like this to highlight particular paragraphs. Another thing you can do to break up the content is to up quotes. We could make this bold italics so you could have things alike. Background color on paragraphs. You cannot quotes things like that so the user doesn't get bored us a scrolling down through the content. And if you want to remove something quick, the dot, dot dot Remove put this color back to nothing. Okay, now, earlier, I said I would show you what the featured image looks like. So let me just go ahead and publish this view post. And as I said earlier, it does not show on the post page. But if we go to home, hopefully it should be showing here. Yep. There we go. We've got the featured image here on the way This theme works is that we get the beginning of the article here, and then we get continued reading, and then we get the next article, so that would be a pretty good layout. It's almost like a magazine style layout, which I happen to really like. This is a brand new theme to me. I've never used it before, but so far I'm really liking it. All right, so that's adding content on doing the on page optimization for the content on. Just to repeat, you would do this for your pages as well, except four pages like your contact as privacy policy and terms and conditions because you do not need to optimize those for the search engines. 16. Getting Backlinks the Easy Way Part 1: Hey everybody. Google views back Ling's as a measure off credibility for your website. So a measure off how people view your side if other websites are linking back to your website from their website, that is like a vote up for your website. On back links are most definitely a vital part of ranking on Google. In fact, it's not optional. You can't forget about this. If you want to rank high in Google and get a lot of free traffic, then you are going to need back Ling's. But in fact, most websites have no back links at all. It tends to be the thing that gets overlooked a lot. Now it's important to know that no all back links are equal. So a back link from a good website, a website that already has content that's ranking in Google so ranking highly and Google can be worth 100 or even 1000 back Ling's from a poor quality website. So don't be encouraged to buy these cheap back link packages because it won't do anything for your website. Okay, now, first off your back links from places like YouTube, Facebook, twitter, instagram and lengthen. These are high quality back links that you will have by default. If you have accounts on these platforms on dure active on those platforms, so you have links coming back to your websites. Now these numbers here 23 11 15 and 25. These represent the rankings off these websites in amongst the millions and hundreds of millions off websites on the Internet. So number one ranked is Google itself and then YouTube. Facebook is number three, Twitter is 11 instagram is 15 and lengthen is 25. So it's definitely worth having links back from these platforms. No, As you get more and more content on your website and are some of that content starts to rank on page one, you're going to naturally start to get back links from other related websites because once your website is out there and it's starting to get noticed, if you've got good content, other websites will want to link back from their site to your content. But rather than just waiting for that to happen, because that could be a very slow process, there are other things we can do to take things into our own hands, be a bit more proactive at link building. So let's go and do that in the next lesson. 17. Getting Backlinks the Easy Way Part 2: All right, So now I'm going to show you how you can find out referring links. So in other words, back links that your competitors have coming into their websites. And then I'm going to tell you what you can do to try and copy them. Try and get some of those same back links to your website. So Thai Pain, one of the main search terms for your knee. Show your subject on staying on the subject off reptiles I've just typed in rectal keeping . There will be a number of other main keywords for that subject. But here we are with the top results here. So you can take one or two off the top. Results on. Go along too. This website here, Back link watch now, because this is a free service, it doesn't give you a full list and it doesn't give you all the data. You're probably going to get maybe 15% off the referring links to your competitors websites . But the sites that you want to analyze aren't your top competitors. Probably not the best search term I typed in here. He has Reptiles magazine. That's the website we were looking at before So let's use that one. We want to take the domain. The U R L Go to back link watch. We're going to enter it here. Closed out. Pull pup. I'm not a robot. Andi, check back links. Now it's going to start pulling up all the referring links to this website. It takes time to complete. As you can see here, remaining Bah clings to be processed 991 so you need to wait for it to complete. But here's what you should do. Start scrolling through the laced Andi know all off the back. Links are going to be relevant because you can't stop other people from linking to you from their website, even if it's totally irrelevant. We don't want those lengths, though, because they don't help us. With S. E. O. We want the relevant links. NW Reptile Expose edmonton reptiles dot com Crooked Ilyin dot com animal network dot com board dot small animal channel dot com. That's a forum small animal channel dot com reptile tank dot com reptile be dot de e e all turtles dot com pets ok dot com So there are a lot here in amongst a lot off irrelevant ones as well. Now is even possible that some of these websites no longer exist as well. So you don't know until you click on them. Now, here is one of them. But what you are looking for is websites that have articles on them. So we're not really websites like this, which is about expose. Okay, here's one. Here go lots of different articles on it. Andi, whose one here Old turtles on this one has articles as well. So you need to make a list off the U. RL's off the websites that have articles on them on they are relevant in some way to your website. So for reptiles magazine dot com, anything to do with pets will be relevant. But what will be more relevant is anything to do with reptiles. Okay, so you can start out making a laced off, say, 5200. If you can't get enough from one website, try another from the Google search results as long as it's one of the top results. So you wanted to be on page one and the hired up page one the better, because we're trying to emulate our competitors back links with this particular process. Now this is the freeway to get a list off you RL's that we can then potentially try to get back, clings to our own website. But if you want to do it in a much more efficient way, get much more data, you would need to have a pay tool like, for example, H refs or ECM. Rush on eight refs is known to be the best when it comes to gathering. Referring back links from your competitors websites. Okay. And just to point out here, I do know advise buying links. I mentioned this earlier. It won't do your S e o any good, because if the links are not relevant, Google's not going to take any notice of them, All right. It needs to be relevant links from relevant websites related to your website, right? So once you have your list of 50 or 100 you RL's more is better because a lot of these will not be suitable. You won't be able to get back links from them at this point in time, so the bigger your list, the better even 200 if possible. Not sure if you can download from here. Let's just check this raw export. No, you can't. That just hire ex straight to ECM rush. So I'm not sure what that's all about, but doesn't look like you can download from here. So you're going to have to copy and paste onto a spreadsheet. So once you have your list of links, what next? 18. Getting Backlinks the Easy Way Part 3: Here's what you should do. You start contacting the websites using male or the contact form on their website to find out if they're interested in a guest article or a guest post. So what is that? It's a well written piece of content provided by you on. It would generally be a minimum of 1000 words that contains a link back to your website or to Ling's back, So want to two links in the article that goes back to your website. On These are the types of back links that gives you the most back ling juice in the eyes of Google because they are part of content there, contained within a piece of content. Now you might already be thinking there's another benefit to this. It's not just about the back link here, because you can get traffic back to your website as well from that other website. All right, now, before you start contacting any websites to find out if they're interested in a guest post , you need to have your own website developed. You need to have quite a bit of content on it already, because any they are interested when they receive your email. They're going to go to a website and check it out. They're going to see what kind of content that you have on your website. They don't want poor quality content on their website, so they want to know that you've got good quality content on yours. Andi, be prepared for the fact that most are not going to reply to you and that's why you need a big list of you. RL's. I know some of these websites have a team of writers of their own, so they're not interested in guest posts or articles from anyone unless that person is maybe an established authority in the subject or that person already has an established authority websites. But you will find that some of them are. In fact, many of them will be because there's are a lot of websites that are not in that category there. No, in that category where they have a team of writers, it's just one person. Onda. Those people are always looking for good content for their website, unique content that somebody can provide for them and therefore make their job a little easier. OK, and here's another thing you can do Let's head back over to Google in the Google search bar tight your subject on the word blocks, and now we are specifically looking for blocks. So let's take a look and again that are different. Search terms I could use here. I could use Pet Reptile blog's. I could use Pet Lizard Blog's. I could try a few different search terms. Okay, blocked water reptiles block over 250 articles for herb enthusiasts. So now we can do the same. We don't just need to restrict ourselves to our competitors. Back clings, Weaken. Do a bit of research ourselves to find other potential websites to get back links from on blog's air. Really good, because we know that blog's are full of articles and that narrows down the search a little bit. Just makes our searching a little bit easier, and we can also check out and see how this particular website structures their posts. What is the normal length of a post they have here? Looks about 1000 words or so. Maybe it's more. This one is definitely more so. Maybe 1000 to 1500 words, which is fine. And then we just go ahead and we contact them in the same way. So we're going to look for a contact place here, not seeing one. So it means you might have to go to their Facebook page or something like that. Andi, contact them via Facebook. Facebook there. So we could try that anyhow. Mostly you can find a contact for But if not you, I just go to one of their social media accounts and contact them that way. So this is another way to find guest posts opportunities on the only take seconds to send an email, you could send a lot of emails like that. Just duplicate it, but make sure you always include your website in the email. Andi, don't send your emails from Gmail or something like that. Make sure you use your professional email account that you set up earlier, and finally, I want to mention something here. There are websites out there where you can get hooked up with other websites that are looking for guest posts, but I don't advise that at all because the websites in these directories they tend to be full of nothing. But guess posts. It's not really the type of website that you want to get a link back from because once again, the websites that you want a link from they should be related to your website. It should be related subjects and to create a guest post takes time because it needs to be unique. You can't give them a piece of content that's already on your website. They'll want a unique we written piece of content. You don't want to do that for websites that the link back to your website is going to be useless. You only want to do that for websites where the link is going to be relevant and it's going to be counted towards your S E o. Okay, so what I've been showing you here in the last 10 minutes or so is the easiest way to get riel back links genuine back links back wings that will count towards your S e o for your website while it's still relatively new as it grows. Andi, as you start to get more and more content ranking on page one then, as I mentioned earlier, you're going to start to get back links naturally. Body fall. People are going to start linking to your website. But to begin with just to get things going, get the ball rolling. You can do this. Okay? Speak to you in a minute. 19. Getting Backlinks the Easy Way Part 4: Andi finally here. I don't want you to be put off when you see the number off total back Ling's that your competitors have so looking here in ECM Rush at the Back links for erectile magazine dot com. But first glance, it might seem that this website has so many back Ling's. How could you ever possibly compete with that? Because we've got total back links here. 226,000. But many of these back legs are from the same websites, so the same domain referring domains is actually 2.1000. Now, if we look at this in eight refs, it says 5000 on a dress tends to be the top one when it comes to analyzing back links, so we can probably conclude it is about 5000. We don't look at the total back links because more than one back link from the same domain from the same referring website, it doesn't count. You could have 1000 back wings from Facebook called thousands of backlands from Facebook if people are sharing your content and of course, that is great for traffic. But for search engine optimization purposes, it really only currents as one link as well as that in amongst these referring domains, the vast majority of them will be irrelevant domains. There will always be links coming from all kinds of places. There are no irrelevant to the website, so we don't need to count those either. If you were analyzing in full all the back Ling's going to reptiles magazine dot com, which you can only do with a paid account with H refs or ECM Rush, for example, then you would see that 75 or 80% 90% even of those links are not relevant. In total, this website may have two or 300 relevant referring links, possibly up most. I haven't analyzed in full, but if you were to do that, that's probably what you would find now it's in thought impossible. In fact, it's achievable to build up that number of links yourself. That number of relevant links yourself over time because, as I've said already twice now ask, your website grows and develops, then other relevant websites are going to start linking to it in their content by default because, as we know, linking out to other good websites that are relevant to the content that we are creating. This is power off search engine optimization. So you're going to get other websites doing that unblinking back to your site. It won't happen when your site is new, as I said already, but as your site grows and develops, that will start to happen. So you're not going to need to create hundreds of guests posts in order to get enough back . Ling's enough good back links to your website. It's not about that. But if you just do a few guest posts, even if you just do one a month for the 1st 12 months, that's going to be 12 really good links, really relevant quality links coming back to your website. All right, so I just wanted to clarify that before we wrap up this section off the course.