Creating Content That People Love to Read (and Google Loves to Rank) staff pick badge

Raelene Morey, Founder of Words By Birds

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11 Lessons (49m)
    • 1. Introduction

      1:56
    • 2. Your Class Project

      1:06
    • 3. Why Create Quality Content?

      4:24
    • 4. The Key Elements of a Quality Post

      4:54
    • 5. Generating Ideas for Content

      5:12
    • 6. How to Research Like a Pro

      3:36
    • 7. Writing Strong Headlines

      7:22
    • 8. Nailing the Introduction

      7:14
    • 9. Writing the Main Content

      6:53
    • 10. Repurposing Content

      5:53
    • 11. Final Thoughts

      0:54
66 students are watching this class

Project Description

Your project is to write and share a blog post, with the goal of creating a piece of quality content that generates organic traffic for your website.

By crafting an engaging, high quality article that leverages the guidance provided in this class, you’ll be on your way to creating consistently compelling content for your website that your audience will love reading and Google will love ranking.

DELIVERABLE

  1. Share your article. I want to see how you’ve structured and written your post, what headlines you’ve used, your introduction and other elements you’ve included in your content. Share a URL or screenshot of your finished article.
  2. Bonus: Strategy notes. Use the prompts in the videos lessons to show how you're getting strategic about crafting your content. Here are notes for reference:
    1. Share the articles ideas your came up with at the end of lesson 5.
    2. List the six different headlines you came up with at the end of lesson 7.
    3. Share your introduction and a brief explainer on why you chose the introduction type you went with.
    4. List 3 ways you could repurpose your content

RESOURCES

Why Create Quality Content?

The Key Elements of a Quality Post

Generating Ideas for Content

How to Research Like a Pro

Student Projects

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Project # 2
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