Creating Conceptual Work: Logo Design That Goes Beyond Pretty

Ilya Lobanov, Creating brands that make impact

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9 Lessons (37m)
    • 1. Introduction

      2:28
    • 2. What Is a Logo and What It Isn't

      4:00
    • 3. Why Create Conceptually?

      4:04
    • 4. Asking the Right Questions

      5:19
    • 5. Sketching Out the Concepts

      1:45
    • 6. Tips for Designing the Logo

      5:50
    • 7. Case Study Part 1

      7:42
    • 8. Case Study Part 2

      4:24
    • 9. Your Project and Final Thoughts

      1:00
25 students are watching this class

About This Class

Any graphic designer will tell you that logo design is one of the key skills you need in the industry. A logo is the first impression for any brand, and it needs to look professional and aesthetically pleasing. 

However with more and more people offering logo design services, and sites offering cheap-o $5 logos, you can no longer compete just on the quality of your graphic design alone. You need the added advantage of creating conceptually.

Creating logos using grids, golden ratio and other design principles are all fantastic, useful and you may even say vital for a well balanced design. However that’s not what this class is about.

For the last 15 years I have been working as a brand specialist and creative director and as part of this video series I want to walk you through how you can create a logo conceptually, so that it’s not just pretty, but can stand the test of time because of the meaning behind it. 

With this class I want to empower you with the mindset and the advantage to create logos that are not just aesthetically pleasing, but are meaningful and can stand the test of time. 

Key Takeaways:

  • Difference Between a Logo and a Brand
  • Why Design a Logo Conceptually
  • Styles and Types of Logos
  • Process of Developing a Logo Concept
  • Logo Design Tips and Tricks

Class Project 

For your class project I would love for you to show how you’ve applied the techniques you’ve learned in this class. After all, applying the knowledge is the best way to learn anything new.

After watching the class I will invite you to share a sketch and/or the final logo design for any company, making sure to note your four logo objectives. It can be a rebrand for any existing company, or it can be a client project, but the key idea you need relay to us is why you believe those concepts summarise that company and how you’ve applied them to the logo.