Creating Brand Systems: An Overview of Combining Logos and Type

Mike Ski + Jessie Jay, True Hand

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7 Videos (18m)
    • Introduction

      2:24
    • Overview

      2:51
    • Narrative

      3:14
    • Generating Assets (Part 1)

      2:58
    • Generating Assets (Part 2)

      2:24
    • Combining Assets

      2:43
    • Send Off

      1:34

About This Class

How does a great logo or brand system come to be?

This inspiring short class is perfect for designers, illustrators, creatives, and enthusiasts eager for a high-level walk-through of what goes into creating a dynamic logo for use across many applications and channels.

Designers Mike Ski and Jessie Jay of True Hand discuss and describe their collaborative process for creating the logo for Philadelphia eatery Kensington Quarters.

Along the way, they offer prompts so that you leave inspired to create an amazing, adaptable logo for a project of your own — one that communicates your brand and conveys your values.

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This short class is presented in partnership with Hightail, a creative collaboration service that helps you share files, collect feedback, and take projects from concept to completion.

742 of 765 students recommendSee All

Nice overview! Thank you!
Super easy to understand the concepts
Luis Maranhão

student, graphic designer

Great tips!

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Students

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TRUEHANDSOCIETY.COM

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True Hand is a design and tattoo studio in Fishtown, Philadelphia, PA. Mike Ski & Jessie Jay work in tandem to create branding systems.

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