Creating Brand Systems: An Overview of Combining Logos and Type

Mike Ski + Jessie Jay, True Hand

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7 Videos (18m)
    • Introduction

      2:24
    • Overview

      2:51
    • Narrative

      3:14
    • Generating Assets (Part 1)

      2:58
    • Generating Assets (Part 2)

      2:24
    • Combining Assets

      2:43
    • Send Off

      1:34
33 students are watching this class

About This Class

How does a great logo or brand system come to be?

This inspiring short class is perfect for designers, illustrators, creatives, and enthusiasts eager for a high-level walk-through of what goes into creating a dynamic logo for use across many applications and channels.

Designers Mike Ski and Jessie Jay of True Hand discuss and describe their collaborative process for creating the logo for Philadelphia eatery Kensington Quarters.

Along the way, they offer prompts so that you leave inspired to create an amazing, adaptable logo for a project of your own — one that communicates your brand and conveys your values.

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This short class is presented in partnership with Hightail, a creative collaboration service that helps you share files, collect feedback, and take projects from concept to completion.

822 of 849 students recommendSee All

Thanks for sharing the knowledge. Your approach to brand identity is really interensting. Mixing the power and simplicity of traditional tattoo flashes with the logo design procedure is quality plus. I will study it.
I'm starting a new business. This training gave me greater insight on what it takes to develop a creative presentation of your brand. It caused me to think more creatively in developing my own brand.
Great artists! So inspiring to go through their process.

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TRUEHANDSOCIETY.COM

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True Hand is a design and tattoo studio in Fishtown, Philadelphia, PA. Mike Ski & Jessie Jay work in tandem to create branding systems.

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