Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Creating Brand Systems: An Overview of Combining Logos and Type

Mike Ski + Jessie Jay, True Hand

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
7 Videos (18m)
    • Introduction

    • Overview

    • Narrative

    • Generating Assets (Part 1)

    • Generating Assets (Part 2)

    • Combining Assets

    • Send Off

76 students are watching this class

About This Class

How does a great logo or brand system come to be?

This inspiring short class is perfect for designers, illustrators, creatives, and enthusiasts eager for a high-level walk-through of what goes into creating a dynamic logo for use across many applications and channels.

Designers Mike Ski and Jessie Jay of True Hand discuss and describe their collaborative process for creating the logo for Philadelphia eatery Kensington Quarters.

Along the way, they offer prompts so that you leave inspired to create an amazing, adaptable logo for a project of your own — one that communicates your brand and conveys your values.


This short class is presented in partnership with Hightail, a creative collaboration service that helps you share files, collect feedback, and take projects from concept to completion.

787 of 812 students recommendSee All

great class
What a great and surprisingly swift run through of this team's brand identity design process. Not a one size fits all approach, of course, but the class is really useful if this is the sort of design solution your brand problem requires.
Ralston Vaz

Brand Strategy & Design

Simple overview. Easy to follow






[email protected]

True Hand is a design and tattoo studio in Fishtown, Philadelphia, PA. Mike Ski & Jessie Jay work in tandem to create branding systems.

See full profile