Creating Art that Sells: A Working Artist’s Guide

Cat Coquillette, Illustrator & Designer

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7 Videos (24m)
    • Introduction

    • Creating Art to Sell

    • How to Sell with Print-On-Demand

    • Prepping Your Work to Sell

    • Uploading to Society6

    • Marketing Your Work

    • What's Next?


About This Class

Transform your creative career with print-on-demand in this beginner-friendly, 25-minute class.

Print-on-demand websites like Society6 give artist Cat Coquillette the freedom to travel the world and grow her creative business, all with the stability of a monthly paycheck. After a customer buys from Cat's Society6 shop, Society6 handles the production and shipping and sends royalties to Cat for each order, so she can leave the logistics to the experts and focus on her work.

In this class, you’ll learn how to maximize your success with print-on-demand platforms like Society6. From creating color palettes that sell to connecting with potential customers all over the world, this class is jam-packed with tips and tricks to help you generate consistent income. You’ll learn how to:

  • Create art that sells consistently, month after month
  • Optimize your work for print-on-demand products
  • Use promotion effectively to sustain bestsellers

After taking this class, you’ll have an arsenal of strategies to generate consistent income through print-on-demand, giving you the flexibility to build a creative career you love.  


Start generating passive income for yourself on

Society6 is an online marketplace where 200k independent artists design and sell premium, everyday products for millions of customers worldwide. Every product is custom-made to order and every purchase pays the artist who designed it.

898 of 911 students recommendSee All

Very useful and practical advice!
Loved this in depth look at print on demand stores like society6. Since I have watched these lessons and done a complete facelift for my society6 store I have sold more items and have come up with stronger designs. this class is great if you are just getting started or need to reevaluate where you are and try some new techniques.
Very informative and concisely explained. Thank you for this awesome class!





Cat Coquillette

Illustrator & Designer

I’m a location-independent designer and illustrator currently living in Chiang Mai, Thailand, although Kansas City is the place I'll always call home. I’ve spent the majority of my career as a graphic designer, with my passion for illustration blooming into a large part of my brand as well. I illustrate in a variety of mediums, including digital, watercolor, ink and gouache. My artwork typically incorporates bright pops of color, typography, clean linework and a broad range of motifs. (Current obsessions: animal skulls, fuzzy critters and blooming foliage.)

Shop here.