Create an Editorial Calendar with Purpose

Dana Malstaff, Business & Content Strategist

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10 Videos (55m)
    • Editorial calendar intro

    • Part 1: What is an editorial calendar

    • Part 2: How to set up your calendar

    • Part 3 The Strategy

    • Part 4: How to use your new soundingboard

    • Part 5: Brainstorming and Business Goals

    • Part 6 Different Ways to Brainstorm Content Topics

    • Part 7: Creating a Journey With Your Content

    • Part 8: Create Your Editorial Calendar and Create Accountability

    • Course Project


About This Class

If you are creating any kind of content for your business, then you should have an editorial calendar. But are you really creating a calendar that helps maximize the success of your business, help you get seen as an expert in your field, gain loyal followers, and help you get more clients and grow your business? 

If you put the right thought and strategy behind your editoral calendar then it can have this amazing postivie affect on our business, and this course will show you how to create your editorial calednar with purpose. 

53 of 56 students recommendSee All

Great, Dana. Very, very good. It helped so much in the situation I'm right now. Most important thing was the part about planning. Thank you very much. A.
I am loving this course! Just what i needed to learn it is really thorough and very organised. Dana is well spoken and goes through every topic patiently without it being rushed. I can't wait to get started on the project :)
Dana fully explains on how to create your calendar and why. I already had my main categories planned. She helped understand that if I have posts I want add, that might be outside of my main categories how I can bring them back into the focus topics.
Anne Quade

Here to soak it all in





Dana Malstaff

Business & Content Strategist

Dana is a mother, business & content strategist, coach, speaker, writer, podcaster, brainstorm facilitator, blind spot reducer, and CEO at Boss Mom LLC

With over 10,000 students in various courses, a 20,000+ community, and over 10 years of experience in behavior modification, content creation, community building, and business strategy, Dana grew the Boss Mom brand into a six figure business in less than a year. Dana's specialty is monetizing your brand by creating what she calls a Strategic Free to Paid Journey.

Dana is also the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and Confessions of a Boss Mom. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and starting or raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.

You can get access to her free training on now she uses Trello to run your business and team at