Create an Editorial Calendar with Purpose | Dana Malstaff | Skillshare

Create an Editorial Calendar with Purpose

Dana Malstaff, Business & Content Strategist

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10 Lessons (55m)
    • 1. Editorial calendar intro

      3:01
    • 2. Part 1: What is an editorial calendar

      5:31
    • 3. Part 2: How to set up your calendar

      4:54
    • 4. Part 3 The Strategy

      6:32
    • 5. Part 4: How to use your new soundingboard

      7:19
    • 6. Part 5: Brainstorming and Business Goals

      8:06
    • 7. Part 6 Different Ways to Brainstorm Content Topics

      7:22
    • 8. Part 7: Creating a Journey With Your Content

      6:46
    • 9. Part 8: Create Your Editorial Calendar and Create Accountability

      3:16
    • 10. Course Project

      2:16
18 students are watching this class

About This Class

If you are creating any kind of content for your business, then you should have an editorial calendar. But are you really creating a calendar that helps maximize the success of your business, help you get seen as an expert in your field, gain loyal followers, and help you get more clients and grow your business? 

If you put the right thought and strategy behind your editoral calendar then it can have this amazing postivie affect on our business, and this course will show you how to create your editorial calednar with purpose. 

Transcripts

1. Editorial calendar intro: welcome to creating an editorial calendar with purpose. I'm Dan, um, all staff, your instructor and I am a business and content strategist. And I helped mainly women entrepreneurs to create a journey through their content to actually help grow their business and grow their following. Now, in this course, it's really about learning to create an editorial calendar that actually helps grow your business. That helps bring the right visibility the right journey to your ideal client so that they want your services. They want to work with you. They want to know you more. They want to follow you. They want to be a part of your world because ultimately we don't want to create content. That's just random, right? We want to start having more purpose and what we're creating so that it could be mawr impactful. That's exactly what this course steps it takes. The randomness out of. The content you are creating creates a little bit more purpose planning and structure and strategy behind the content that you are putting into your editorial calendar and really just makes your life a little bit easier. Now in the course, we're going to talk about what an editorial calendar is anyway, right? I mean, what is it? What's included? How do we use it? How is it put together? And some of the answers might be a little bit different than things you've heard normally. Then we're going to talk about Really, How do you decide what goes in your editorial calendar? How do you build it in a way that really helps to grow your business? Then we're going to go into actually brainstorming content for your editorial calendar in a way that has a good strategy. How do we brainstorm just to pool information in? So we have a good base of ideas? And then how do we take those ideas and structure in a way that really helps bring people on the journey to wanting to buyer services or two opting in or two following us and engaging with us in different areas of social media? In our website? It's all about how do we get more purposeful about the content we're creating and how we structure that in planet in our editorial calendar? And then, lastly, the project includes us taking that very first piece of content that we decide to put into our calendar and posting it with the purpose of why did we post it? It's a very, very easy project, but it's so impactful and powerful because we're holding ourselves accountable to actually creating something meaningful with the purpose and then being accountable to explaining why . And then the second benefit is that now we're able to go in and share each other's content and see what is really valuable to the others in the course and potentially pick up some new followers. Pick up some new friends, new collaborators, new clients. And that's really why we create an editorial calendar in the first place, right? We want to grow our business, grow or following grow our expertise, and this course can help you do just that. So thanks for watching. I really hope I get to see you in this course. And if you want to join, don't wait. Do it now. Hit that enroll button get started and I'll see you on the inside 2. Part 1: What is an editorial calendar: before we get started. Let's talk for a minute about what an editorial calendar actually is. It's a place where we can lay out our content strategy. It's a place where we can put dates and names and a plan of action into place in terms of what we want to put out in the content to social media, out to the world, onto our website, those kinds of places that helped to show people what we are, what we stand for and provide valuable information about us and guide people back to where we want them to go, to take them on the journey to ultimately utilize her services. CS is an expert in our field. Get us to our business goals. All of your content should always bring you closer to your business goals. Your overall business schools. That's a very important component. An editorial calendar can be incredibly powerful, but remember that it is only a conduit with which to help you lay out your actual strategy . So you want to think about what your business goals are, what's important for your business and how you want to get there. What information do you want to provide to get people to where you want them to go to help grow your business before you start creating an editorial calendar that's going to help so much in making sure that the content that you do put on the editorial calendar is content that's really gonna help you get where you want to go otherwise, and editorial calendar simply becomes a place for you to create content that doesn't really get you anywhere. That maybe doesn't get you the right followers. Maybe doesn't get you the right visibility isn't even offering the kind of information that is truly needed by the people that you're trying to reach, or maybe is simply information that doesn't let people understand exactly what you offer and guide them back to you or back to your site or back to wherever you want to go in order . Teoh utilize you more, Get to know you more all of those fun things. So the very first thing is an editorial calendar is simply a place to lay out your plan. You want to think about your plan beforehand, so now that we've got that in mind, let's let's take the next step and let's talk for a moment about what an editorial calendar should look like now and an editorial calendar. Oftentimes you maybe have many of them. Maybe you have one for your blogging. About one for your social media. You've got 14 downloadable zor different aspects of your business. I have a challenger that in our editorial calendar should really be all inclusive. You should have one editorial calendar for everything that you have to put together. This does a couple things. First, it helps you see how much you're really putting on your plate, because the biggest thing I think we do that causes its troubles is entrepreneurs is we put too much on our plate. We think we can really accomplished mawr than makes sense. And we put undue stress on ourselves in our lives and in our business because we just want to do so much. We want to accomplish so much. So I would say, put everything on one place, but everything in one place from everything you want to accomplish in your social media. How much do you want to be posting to what it is you're putting out? Maybe you've got a blawg. Maybe you've got a podcast. Maybe you have something else. What? You're highlighting somebody or something? A product that you're putting out. Maybe you are doing content for a product or service, Maybe affiliate programs. Put that all in one place. Next stuff. Do you have that in one place and we'll talk more about where you can put that and how that should look. But But now we're just talking about really, What should it include? Putting that in one place. Now you can see really clearly how much we're trying to accomplish, because if you're accomplishing everything that it goes out on Thursdays, everything that goes out on Tuesdays, you know that doesn't make much sense. Or maybe you know that Monday's a really hard time for you to get everything together and have it ready. But you've got everything going out on Mondays or two days. It helps you really see clearly a big picture, what you're trying to accomplish, so you can one move things around as needed, so you can really create a schedule that makes sense for you and how you run your business . It can also help make more sense of what your ideal client needs or you're following needs and when they want to get it. So, for instance, if you have an ideal client that really loves to get their content towards the end of the week so that they can maybe have it to listen to or read over the weekend because that's the kind of client that you have for the kind of ideal following that you have, then it really doesn't make a whole lot of sense to be publishing everything at the beginning of the week. So putting everything into your into your editorial calendar everything for your business that you want to accomplish. And if you are an entrepreneur who maybe has commitments at home, and you should really have life goals as well. A. So it's not just business or family goes. It's life goals. Then maybe you are putting everything into that editorial calendar and including maybe content and things that you need to provide for your home. So, Jess ticket your wheels, turning on what may be on this editorial calendar. Don't think small. Think big, because what you want to do is be able to put everything in there, and then we can easily break those apart after you have the full calendar or categorize them, which is really what I would recommend, and we'll talk more about how you do that. So let's mom move on to the next step. 3. Part 2: How to set up your calendar: So how do we actually set up your editorial calendar? Well, there's a couple ways. One. You can print out a calendar and simply use it. You could draw a calendar. You can go in and utilize any of your counter. For instance, your calendar connected to your email. Google calendar Anyplace Where just has a normal counter. You could do that. You can also, if everything that you're doing is very content driven and depending on what tools you have a safe. You have a WordPress site. You can get the simple editorial calendar WordPress plug in, that allows you to set drafts of everything that you want to create. So if you're very blawg podcast show notes, other kinds of things that you're promoting mainly through your website, that might be a really good option for you. Now the first thing you want to start with is you want to start with categories. I think the big thing that we often do is we go in and we start putting in specifics. But the problem with that is now you just have a calendar for that month, right? You don't have a strategy in terms of the content that you're putting out for your business . So what you want to do is start high level and work your way down to the specifics. You want to get in and you want to create categories. What is it that you want to put out into the world? What does that look like? What does that feel like? What are you trying to get out of that? And it also helps You really see what journey you're trying to bring people on, which is the ultimate goal. We don't put content out there just to have content out there. We're putting it out there to either build a following, bring traffic to our website, build expertise to get people to understand something they don't understand so that they know now that maybe they need what we're providing an offering. So, really, by putting in categories, you're able to really see that you are reaching the goals that you want to reach, whatever that may be for your content. So say, for instance, you you can have categories that are okay. You've got a blawg. Maybe you've got a podcast. Maybe you've got, um, for instance, I run the boss Mom website, which is a community for boss moms. In that case, I also have boss Mom of the Week. That is something of content that we put out where we celebrate every week. A new boss, mom, anything that you haven't there you can put into those can be those kinds of categories. You can then have a promotion category. You can have your throwback Thursday category. You can have other categories of whatever kind of content it is that you want to put out, and what it does is it helps you also see your sort of promotion to information ratio. You want to make sure that what you're putting out has a good ratio of, Let's see, if you're putting out content, it's generally a 5 to 1 is the best way to do it. If you can manage, you want to be putting out a lot of really great information and content five times for everyone time. You're really heavily promoting. Now. Let's be honest. Everything that you put out even when it is really great informational content has the purpose of bringing people back to promote you or your business in a certain way, either By building that expertise, getting people to really value the information you provide and entrust you to buy your services or products. So there is that element of promotion. However, it's not executed in a way that feels very promotional, feels much more information on the fact that you're giving instead of asking. So now you've got categories, so I want you to take a few minutes and and decide whatever you're going to utilize. So decide if you're gonna have a print out. We've got a downloadable that you can say that use that looks like a calendar and is a little bit set in the way that we would utilize for categories so you can download that you can download the the WordPress editorial calendar. We've provided a link for that, or you can draw it out on a sheet of paper or utilize whatever you think will work best for you. So I want you to take a few minutes, and I want you to write out on the side on a sheet of paper that's just playing the categories that you would utilize the next step after you've created those categories of the kinds of content that you want to put out? And this let's say every month because maybe you're not doing something weekly at least once a month. What are the categories of things that you're gonna provide now? I want you to go in and for this next month, depending on when you're taking this course, I want you to pull out in that month, start slotting in where you would be putting this content when you would be releasing this out to the world. This these are the release states. And when this will go out, how often are you going to put that blogged? How often are you going to do your show notes? How often are you going to promote something or get something out there? Start just putting in those categories Now, after you do that, now we're going to start talking about what's the next level deeper into creating your editorial calendar. 4. Part 3 The Strategy: So now we thought through the categories that we really want to be putting out into the world. Right? So we started to drill down. Now we want to continue on this journey of not doing one off content. Okay? The whole idea is that we want to create a good strategy that we bring people on a journey with us. Right? Well, one of the really great ways to do that is to have the three things that are really need to be in the foundation of your business. And everything that you use is a sounding board. And the three things is that you know what the problem is that you solve what transformation you offer and really where you want your business to go. And in there is your ideal client as well. My hope is that you've already discovered some of that. Um if not, then I have the, uh, course on how to create your social media content strategy in 90 minutes and that can offer you going through and finding out some of those things about your ideal client. Right now, we're going to focus on the problem that you saw the transformation that you offer and the third, which is really where you want your business to go. These three things things are really important to know and always be going back to when you're talking about creating content because you want to make sure that you're not just creating one off content that isn't getting you somewhere. You want to be able to create a journey for people that guides them to your website, to your services to all those wonderful things about you. Because ultimately we're putting content out there to grow our business. Right. Okay. So first is the problem that you saw. What is it that's keeping your ideal client up at night? What is it that gets them all stressed out? That is this problem that they have and they may not know that you're the solution, right? But this problem that they have this pain that they have What is that? What does that look like now? Some of this problem may be emotional and behavioral, right? So don't just think in the tasks like I don't know how they don't know how to create a website or they don't know how to brand their business or they don't know how to work out or whatever you know. It is the line of business that you're in that you could also think about the problem in terms of emotional and behavioral. So it might be that they have a hard time, um, creating habits for themselves. Maybe they're hard on themselves and are and aren't able to celebrate their winds. Maybe when they go in, they are having a hard time managing a project because it's just overwhelming to them. Maybe they don't take to technology very easily. Start to understand what, what it is all the way, not just the tasks, but into the behaviors of what problem it is that they have that when they wake up at night , this is the thing that they can't solve and that they need you to help. Now think about the transformation. What transformation you offering their life is like this before they know you and know what you do and no content that you put out and their life is different. Now, if they have known you and have gotten to experience what you provide to the world, what is that transformation look like? And once again, Let's think not just in the task, not just now. I know how to design a website, or now I know how to do a Facebook ad or I know how to do those exercise moves. Now. We're also looking at the emotional and behavioral component of that as well. So I am happier with my business. I'm happier with my life. I'm more confident. I'm more self reliant. I am more organized and more productive. What does that feel like? What's that emotion? What's that behavior Now? I get up every morning and I have a morning routine, thanks to this court that taught me how to do that. That's things that and I feel great about it. I feel happy about it. I feel content. So think emotions behaviors With that transformation you offer. How is their life? Different. So what's the problem? You solve? What's the transformation you offer? And then, lastly, think about what it is that you were really well that you really want your business to be. Where do you want it to be? Where do you want to be, Say, a year, you know, a year in advance and we go through you know the different segments of that. But think about what it is that you want in in your business. How do you want that toe look and feel and not and not to just say I want to have my business to grow my business or I want to make you know money. Think about I want, you know, location, freedom. I want to be able to take Fridays off. I want to have this many clients. Who'd I do this with? I want to create a community that helps give support. I want Teoh be able to change lives and then and you can drill down on that. You can go and give yourself that vision for the future, and then you can drill down on some of the real specifics of that. That's fine, but really have an idea of where you want your business to be, what it is with the essence of where you want to go, and then the next step is after you have that. So I'm gonna have you guys stop at the end of this video, and I want you to basically fill out the form you can download it that tells that outlines . OK, tell me, what is the problem you saw? What is the transformation you offer and what is? How do you want your business to be? How do you want that toe look right. Those three things now, every single time you create content, you need to look at those three things and see does what I do solve that problem does what I do offer the transformation I wanted to offer and is what the content I want to put out. Does it actually help me get towards my goal? Because if you're doing one off content that really isn't driving towards that goal, then why are you doing it? And you may be able to justify that. It makes sense for you, but you're gonna have to consciously make that decision. And that is what's really important that you're consciously making the decision about what you're putting out there and making sure that it's doing what you wanted to do. And that's the biggest thing you need to know what you want your content to Dio. You need to decide what it affect. You wanted to have what action you want people to take that needs to be infused in your content, and by looking at these three things and making sure that it really drives with those three things, you will be able to put out more meaningful content that really does solve the problem and offer transformation does guide your business where you want to go and ultimately will be better received, and we'll get you farther in your business. So now I want you to stop at this video. I want you to fill out the form that says what problem you solve, what transformation you offer and what you want your business where you want your business to go. And I recommend posting it up somewhere where you can see it every day s so that you can always be reminded and use it as a sounding board when you are creating content to put in your editorial calendar. 5. Part 4: How to use your new soundingboard: Okay, So now we've taken a look at our services about what problem we solve on what transformation we provide to our following into our ideal client. Now, what we want to do is we want to take that information and we want to utilize it as a foundation. We want to make sure that everything we create, we have bounced it off the sounding board off, what it is that we offer on what it is that we're trying to accomplish in our business and make sure that it either really, really in sync with what it is that we do and ultimately to do several things it can either create expertise in in the marketplace. It can show people our teach people something that they weren't sure about her didn't know about, so that they understand mawr just enough so that they know that they need you or appreciate more of what you do in your services. It's to bring to light certain components of the world. Maybe they weren't aware of, so that now that they know that will help them guy guide them to you, or what it is you believe in to show something that you believe in our believe is an important which then brings in and pulls in people that are your ideal client that have similar beliefs and on and similar of thoughts, mindset. What you want to make sure is that that becomes your place that is always referenced when you're creating content. Now, if you've got five or six different places where this information lies, I would I would challenge you to say that you need to create maybe a vision board, maybe a just a mantra, whatever that is, that every time you create content, you are looking to this one place to make sure that it really jives with what it is that you're trying to accomplish, What services you're offering, what transformation, What what problem you're solving. What did it, what your ultimate goal of your businesses. If it doesn't, then I want you to think about why you want to create that. Is it something that really needs toe live where you're going to put it, or is it something that maybe just needs a little tweak into how you think about it or how you are presenting it to the world to help make it sink better with what it is that you're doing. So, for instance, I was doing a workshop the other day talking to somebody about the same kind of concept, and we were talking about OK, she does s CEO for business, loves the fall, say loves, go into an apple orchard, maybe wants to write a block post about apple orchards and really the beauty and splendor of apple orchards. It's something that would make her happy to be able to create its And we want to be able to create content and things that make us happy that we enjoy doing right. So all you have to do is you do she takes such says. Okay, I've got an apple orchard and I want to write about it and how much I love them. But that doesn't make sense for what I'm doing In my business, it doesn't flow. It doesn't have any connection. There's nothing that's gonna guide people. But then I say, Wait a second. What is it about an apple orchard where I can get what I want in terms of writing about it ? But I can also correlate it back to what is important in my business and the journey I'm trying to take people on. So we spoke for a minute and we thought, Well, hey, how do you pick apples? Well, the apples that you notice are going to be the ones that are maybe closer to the front of the orchard. They're easier to see. They're easier to spot. They're going to be the ones that have the beautiful red or green color. They've got beautiful foliage. Maybe they are positioned on the tree in a way that makes them stand out. That is beautiful. That is, but also functional that it is easy to find easy to pick. Maybe not the ones that are all the way at the top of the tree. You're not gonna climb a tree, but you're going to get maybe the low hanging fruit. That's where that term comes from. So when you're thinking about an orchard in that way and you think about S e. O, all of a sudden it goes up with second. That's exactly how Seo works, right? What you create s CEO four is so that it's at the front of the orchard. It's on the top of Google. You created so that it's your writing phrases and putting in metadata that allows it to shine brighter than everything else that allows it to be closer and easier to pick than everything else so that people see it before they see other apples or other content, right? So all of a sudden you can go. Wow. I wanted to write about Apple Orchards and because I took a few minutes to think about how it truly meets the needs off what I'm trying to do in my business and how I'm trying to bring people on a journey and teach people things, create expertise but also have a little fun and create things that I think are interesting . She was able to make a really easy correlation between the two, or we were able to do that and make that correlation. And now she can write about an apple orchard in a way that is still super in line with what she's doing in her business. So don't think that you can't have fun what a strategy does for you and an editorial calendar by doing categories. What it does for you is it allows you the freedom to have more fun. And the reason I say that is because you don't have to continually think about what it is you're putting out there. You have created categories of information that you want to provide. And now, because you've written that down and you have a strategy for it, it's super easy for you to then go out a little bit farther of your comfort zone and say, What would be fun to write about what's interesting to me or what do I offer? What tips? What did I just put out into the world? So the next step is one is always bounce it off of exactly what you are trying to accomplish, the problem you solved and the the transformation you offer Now. The next thing we're gonna talk about in the next video is how do you now take content and correlated exactly in a line to create a journey so that it's not thinking of one blob post ? But it's thinking about a syriza bloc post a series of podcasts, a Siris of promotions that now bring you to the end point, which is purchasing your service or your or your product. Now that is, it is technically a type of marketing, right? But we're gonna talk about how do you come up with that kind of content to bring people on that journey? We're gonna go a little bit into brain storming. So before we go into that video, what I want you to do is I want you to take the last several things that you wrote the last several pieces of content that you put out into the world. And I want you to put them against that sounding board and see if they truly were in line with what you wrote down. In terms of the problem, you solve the transformation you offer and what it is that you're trying to do in your business and see if you're already on a really good track of creating content that is meaningful, valuable and also helps your business grow. 6. Part 5: Brainstorming and Business Goals: Okay, so let's talk about brainstorming, right? What we want to do is not think about content on in one off basis. Sometimes, like the apple orchard example, you're gonna have things you just want to write about. Some things interesting. Maybe something's timely. Maybe there's a release of something, um, something that you're doing Affiliate wise. And there are going to be timely instances where one off pieces of content could be really valuable. But ultimately in your editorial calendar and your overall strategy, which I would continually will tell you if you don't have a strategy than an editorial calendar is not going to be is valuable for you. You want to pair the two together, so ultimately, you want to have a more long term strategy for your content and your editorial calendar. One of the ways that you can do this is before you write anything down. You should be brainstorming. Don't write one off pieces of content and added into your editorial calendar you wanna have lists of content because then it makes it easier to decide what can go where. Now you could do this in several ways. So my personal favorite is Evernote That's the tool that I use. And I created a workbook for your editorial calendar, and then I created a simply just a little folder under each one. That is for each of my categories and depending on what kind of categories you have. Maybe you have sub categories for that as well. So, for instance, if if one, your categories is simply a blawg post, but there are some subcategory so that, for instance, I maybe have educational block posts. Maybe I've got promotional block posts, so you kind of decide what's going to work for you. What's best going to work for you now that you're in there and you've written those down every time. I have an idea, every time something just pops in my head, that might be interesting, a correlation I make. A lot of things I write about have correlations between parenting and business on and how those two can. We can learn from each of those for to feed the other. I will simply pop in that folder, and I can write it down. I can do an audio recording. Aiken taken image of something. It allows me the flexibility to have multiple use multiple different mediums to write down my ideas, and I can I access it on my phone on my iPad on my you know, and my computer. So for me, that is the easiest way to really just funnel in ideas to just create a repository of possible ideas so that when I then go to my editorial calendar to say, When am I going to execute some of these ideas? I'm able to fill in the blanks. Now, what you want to do after that is and you can do this in any way, you could have a notebook of ideas you could have if there's an app or something and you've got just writing it down on a sheet of paper, you know, putting it in your notes on your phone, whatever we're work for you. I would say that Evernote offers the most visit of versatility and is the easiest to use in terms of just popping it open whenever you need it. But do what's gonna work for. You always do. It's gonna work for you. So now that you have that, you've got a bunch of ideas and you've kind of put them out and you've got have been different for your different categories. Now I want you to think about in the next month in the next three months in the next six months in the next year, what are you going to do for your business? So they're the services that we offer the other things that we dio. Oftentimes, though, we're going to do things outside of that for our business. So maybe you offer coaching, but maybe you're also going to open a mastermind group or a group coaching. Maybe you're going to release a course. Maybe you're going to do a workshop. Maybe you're going to speak at it. An engagement. They're generally things that we do to engage with our community or to bring in additional income or to establish more credibility. Outside of just the blog's, the podcasts and things that were creating, make sure you have a plan of exactly what that is. The next one month, three months, six months, nine months a year. Plot those out, even if you don't know exactly what's gonna be included in it. If you know, say that you're going to start a mastermind group or a paid mastermind group that people pay into or group coaching or something like that. And it's gonna be three months from now. You want to make sure that there is peppered throughout the content that you create something that helps create the buzz in the interest in what you're talking about. So now you want to make sure while OK, well, if I do, um, career coaching, right? And I help people to figure out the next steps in their career. And I'm gonna be doing a mastermind group that includes those people. What can I write about? What content can I create? What value can I provide to get these people to not only see me as an expert in this area, or or or continue to see me as an expert in this area if you already are well established, but also to get them to see that they will, in the next several months need a mastermind group to help them truly achieve what they want to achieve so that I can really maximize the success of what it is I'm going to put out later on? I love the saying, you know, in the idea that if you are beginning to market your content after it's created. Then you missed a huge opportunity to really maximize its success and that it's so important. You need to be thinking about what the content you're creating, what's on your editorial calendar for things that are going to be happened way down the line. Because Buzz is the best kind of market marketing, getting people interested and excited about what you're doing is going to be the best way to get them. Teoh have in the back of their mind thinking about it and gives them that time to really understand that they need what it is that you're putting out there. Okay, so when you're thinking about your editorial, your calendar, you're coming up with all these ideas. And then I want you to look at what you're going to put out into the world over the next one month, three months, six months, nine months and a year. And even if it's something you haven't even started on, but you're thinking about, put it on that that little calendar and say, or your sort of larger, broader not just monthly calendar, but your MAWR long term calendar and I want you to write that out and see what those things are taking. Maybe 10 minutes after this video of just writing what you gonna do and you can download the sheet that that gives you space to do that for each of those time periods. What is it you're going to create? What is it you're gonna put out to the world or what is it you're planning to do? And I would tell you to, um, you know, I have a client who is going to be speaking abroad, but she's also going to roll that into a vacation. And part of the course that we're creating has to do with creating a lifestyle that allows you to travel and vacation as you want. Well, that's a great way for us to showcase that very early on so that people not only know of her expertise because she's speaking at this conference, but also to understand that she lives the life style she's promising. You can get through the course, so we're going to utilize that in the content that we create to help create buzz. Now, some of that might be social media content, some of them might be images she's creating. That might be something that's on the editorial calendar. But it can also be in the blog's that she's doing in the podcast, that she goes on, what she talks about on those podcasts, those kinds of things. So think about what your long term plan is. After this video, I want you to write down what's going to happen in each of those times segments. And then I want you to start thinking about what are things that you've already written down that you might want to create in, you know, in putting your pictorial counter or what are things that you haven't thought of. But now that you've written out, what you want to accomplish might help to showcase that, to guide people on the journey to know they need that product or service or or get excited about watching. You are buying a ticket to something or participating in something, get them in that journey to where you want them to go to help create that buzz so that you're maximizing the success of what you're going to do in your business. 11 month, three months, six months, nine months and a year. Okay, I'm gonna let you give you a little time to do that. And that will happen to the next video. 7. Part 6 Different Ways to Brainstorm Content Topics: Okay, So odds are you probably have tons of ideas. You may not always know that their their know how to pull them out of you. But I bet you've got tons of ideas of things to write about. So I want to do a quick, quick video for us to talk about brainstorming real quick and coming with ideas. Things that you can write about, um can really be anything that's out into the world. There are times of ways to correlate and bring people on that journey. You want to bring them on the poor, late life and business and life and what it is that you do. So even just back to that apple orchard example things that you want to talk about are easy to correlate into, what it is that you dio. Now, when you're brainstorming a really easy way to help you think of things that are outside of the box is there's a couple things you can dio. One is being mindful of your surroundings of a big mindfulness advocate. And the reason is is because there is so much information in so many ideas surrounding us on a day to day basis, And that could be from something that happens. You in the Starbucks line, it could be seeing something on. You know the road. It can be a conversation you have with somebody. It could be a place that you went a tree that you saw. I mean, anything can give you information which have to do is being mindful of what's happening around you and believe that there is potential value in every experience that you have, the more you think that way, the more you're able to go out into the world. Live your life on a day to day basis and allow it to give you ideas becomes so much easier . When the world just pours ideas on you because you're open to receiving them, that's the 1st 1 Be mindful, and it simply just takes practice. Just next time you are doing something stopped for a moment and think, What is it that this is giving me? What am I learning? And it could be What am I learning not to do next time? What did I like about this? What did I not like about it? How did it make me feel? And how does that correlate to what I do in my business and what my ideal client is dealing with in their life. How is that correlation there and can there be one? And sometimes you may go. I've been present for this moment, and it really didn't offer anything that I could write about. That's fine. But the next one might so be open to the power of being mindful and how much how much content that can really give you. Okay, so that's the first on the next one is. Find ideas by knowing exactly what your ideal client cares about outside of what it is that you do in your business. OK, so this is an easy way to do this is going to Facebook? Find some groups that people are in or that were ideal client lives. Look at some people that are engaging on making comments that really are in line with what you think is important in your business, or what you think just is important in terms of what your ideal client cares about. Go, go and look in their profiles and I want you to see what they like. So for me it was very interesting I did this. You know, 2030 people found out that, um, the giving tree is really very prominent in books that that women that I work with or think of my ideal client that they like. And it helped me to realize that community that giving that compassion, that wanting to be selfless is something that boss Mom's embody. It's something that they care about. I also saw that they love Harry Potter. Interestingly, I discovered that, you know, women that I work with are entrenched in in reality all day long with being a mom and being an entrepreneur. And they want an escape and something like Harry Potter. Something that's a little mystical little, you know, otherworldly allows them to escape out of that reality for a while, which, which is really nice for them. So what this does for me is it does a couple things. It tells me one I can talk about things that involve community because it's important to them. I can talk about things that involve empathy. I can be emotional in my content because my community likes that. That gives me so many more open ideas. It opens up the breath of possibilities for what I can write about in my contact right now with Harry Potter and things that they want to take them outside of reality. There are a lot of things I could do with that I can take, you know, Harry Potter specifically, and create an infographic that teaches them something about what I want. TEM toe learner. Understand Through Harry Potter characters, I can take the idea of things that are outside of helping you to relax and be outside of the reality of your day to day. I can use that kind of phrasing in the content that I create to help give them tools that get them outside of that daily grind and acknowledge themselves and accept themselves and celebrate themselves and those kind of things that are going to be important to my ideal client. So that gives in the attend of ideas. So going into Facebook can be another way where you can find out more about what your clients care about outside of just what it is that you do in your business. You can also do this by asking your ideal client what they care about what they love, getting the questions doing a survey to your readership. There's a lot of different ways to do this. If you don't know anything about them, Facebook's a great way to do that. Okay, so mindfulness and going in and finding out what your ideal client cares about outside of what it is that you do. And then the last one is, What is it that you are teaching? What is it that you notice you say? A lot of what are the things that you're continually repeating and asking people out? For instance, I'd get a lot of questions about editorial calendars. I hadn't even really thought about it. But it is perfectly in line with what it is that I offer and do, because when you have a strategy of really good place to put it is an editorial calendar, right? And I deal a lot in strategies. So having an intelligent Auriol calendar, what is that? How do you create one? What does it look like is a question I get quite often. So it makes perfect sense for me to put that on the list of things that I could potentially create content for right blog's about create of course, about those kinds of things. And when I paired against what it is I want to accomplish and what journey I want to bring people on, it fits really nicely. So think about what people ask you questions about often think about what it is you're finding yourself continually talking about and think about. How can you either one take that as a whole? Or how can you maybe break that apart? Because if you're thinking about a content strategy and you're thinking about OK, an editorial calendar while I could even break an editorial calendar down if I wanted to into different blawg posts or different amounts of content, or bring somebody on a podcast that could either go into more depth about that topic or I could break that topic apart and say, Well, how do we actually brainstorm our content? Or when you build a note toward a counter? What are tools that we use that can help us to build editorial counter? So think about how you can either go more into depth or how you can break it apart in two different ways to create more of a stretch of content and then think about how those linked together. So the next step is how are you actually linking everything together? So that's we're gonna talk about in the next video, but wanted to talk a little bit about the brain storming aspect of what it is that you're creating to help me come up with a lot more ideas about what to actually put into the editorial calendar. 8. Part 7: Creating a Journey With Your Content: Okay, so we're coming into the home stretch now. Hopefully, you're feeling really good about what you've created so far, so so far. You know, you know, the categories that you're gonna be putting into your editorial calendar, you know about what it is to do with services you provide the problem, you solve the transformation that you offer. Where did your trying to actually get your business right? You know, tons of ideas of what it is you want to create. You created a way for you to, uh, pool all of those ideas together. You have ways to brainstorm new ideas, and you know exactly how you're going to think about each idea and bounce it off of of all of the essence of what it is you're trying to accomplish in your business and what you're doing to make sure that it makes sense. Two last things that we need to dio one we're gonna talk about right now is that journey that you've heard me talk about. Write. What you want to do is you want to help your content build. So you created that calendar that says what you're gonna do now. Ah, one month three months, you know, 69 and 12 and you're looking at that. And you said you want to make sure that you're doing things that help to maximize the success of each of those things. Right? Well, now I want you to think about how you're gonna create content that helps build towards those things. So there's the element of creating buzz, and you want to make sure that you content You have you know, for instance, the mastermind example that you're making content that in some way helps people understand more about masterminds, understands the need for it sets the foundation for it all those kinds of things. Now I want you to think instead of just one piece of content at a time, let's think in Siris of content. So, for example, for this piece I want you to think about if you were going to take 3 to 6 pieces of content , so 3 to 6 and they can be mixed and matched so you could have a blogger podcast. Um, you know, some social media content, maybe an interview, maybe. Ah, you know, presentation. Maybe a webinar. It could be a whole series of things or it could be a series of blawg posts and be one particular kind of thing. It depends what different types of content you're currently created could be videos as cancer. I want to think 3 to 6 and I want you to create a journey for people. So, for instance, if you were going to do the mastermind component and you're going to start a paid mastermind, you know, in the next 36 months, you want to create a journey for people. Maybe the first thing you dio is start talking about why having a coach or a team of support is super vital to your business. Now, maybe you're going into the next step, which is now that you know that a coach in a support group is important. Maybe you're interviewing somebody who has been in a really successful master. Find mine, and it had what it is done for their business. Now, do you see where I'm going with this? Now? Maybe you go in and you talk about the top 10 things that a mastermind can do for your business. So you what you want to do is you want to build in a transition for people to bring them on the journey. So the best way to do this when you're thinking of the 3 to 6 pieces of content in a Siri's to help build up towards something, is I want you to think in what we would call, um, basically objections. So in sales, you do what is called objection handling. You created document, and I would actually challenge you to do this for your business. Is it just an aside? It's not an editorial calendar. It's just a little bonus. But it's called objection handling. What you do is you think of all of the reasons why somebody wouldn't buy your service or product where they wouldn't work with you and you write those down. And these This is mainly still from your ideal client because your ideal client isn't just gonna knock on your door all the time and say, I want what you have. There is a process of getting them to getting them to know you, getting, allowing them to get to know you. There is the process of building that trust, so they're gonna have questions. Maybe it's a money issue. Maybe it's a limiting belief about their ability to do something. Maybe it's not knowing that you're the solution to the problem they have. What is it that they would object? What would their nose be? What would their questions be? You write those down and then you come up with the answer, while a really great way to know what your pieces of content will be well is to create that objection handling of document for yourself based on what it is that you want to put out into the world. What service, what new product would do. Whatever it is we'll use. The mastermind is the example. So now you've written out. Here's why they would. Maybe they can't afford it. Maybe they don't understand. I don't think they'll be paired with the right people. Maybe they are worried that they won't learn anything, and it'll be a waste of time. Maybe they're nervous that they won't be able to produce what they are going to be held accountable for, so they'll fail. It's something and other people will be around to see it. So think about what all those objections are and how you would address those and then think about how your answer could be translated into content or how you could utilize other people to translate that into content. Now I'm gonna use This is a way to tell you you don't always have to create everything yourself. You can curate content. You can allow content to be made by other people. The boss Mom's side is almost completely done by guest posts because I want the other perspective in the boy's voice to be out there and help solidify what I'm trying to tell the world. What I'm trying to offer support to the world toe boss moms out there. It solidifies that by making me not the only one who's offering it up. And if you think that it takes away from your expertise buying allowed by allowing other people to bring in their expertise, I would tell you to look at you know Pat Flynn's podcast, The Entrepreneur on Fire, that all sorts of places that have gotten amazing accolades, who have been highlighted as amazing entrepreneurs and make a lot of money by highlighting other people's expertise and allowing them to voice in on certain things. So if say, you're doing something on the mastermind, find somebody who has that expertise. Find somebody who has seen that result that you're looking for and bring them in. Same thing with testimonials. Don't be afraid to go out and find people that have seen the successes and to get them to talk about it. So I want you in this. After this video, I want you to think about 3 to 6 things you could write about. That progress somebody towards a decision about what it is that you were going to do, whether to purchase, whether it's a follow, whether whatever that is for the next thing that you're going to be putting out in the next coming months. 9. Part 8: Create Your Editorial Calendar and Create Accountability : Okay, So now we've come to the final part, and the final part is I want you to make your editorial calendar, which is what this course is about, right? So I want you to take whatever it is that you're going to do. You got your categories in there and now under the category for each date that you plan on putting out content for the next month, I want you to write out exactly what it is you're going to create. It could be a working title. It could be just a quick description. You know, it doesn't have to be set in stone, but I I want you to do it. Based on everything we've learned, I wanted to follow a journey. I want you to have paired against what it is you're trying to accomplish. Make your content count, make it purposeful. Make it meaningful. The more you do that, the more you think about that. The more you put that in to your mind and the way you live your life insurance, how it will absolutely affect how your editorial calendar comes out and the power that it can have to help your business. So I want you to put that calendar together at least for the next month. If you can do it for longer. That's great. Especially if you have something like a large product, a large serves or something that you're launching a new website in the coming months. Then maybe you wanna have. It is a tactic that leads up to that launch so you can have that editorial calendar throughout. Now, the final piece of it, once you have that together is sustainability is actually doing and executing. So I know we've talked about the mastermind, group or coach. You find somebody find a group of people, it could be something free. It could be. Get on a Facebook group and ask for accountability. Partner People love to pair up with you and find somebody or find something that will hold you accountable to create what you've said you've created just by taking this course and just by putting this content together or this calendar together with thoughtful content, you're on the right track already, and you should hopefully be building up in confidence that excited to execute that plan. But make sure you're finding that accountability you're setting that for yourself so that you know you can achieve it and then make sure you've got the support you need. So if you can't execute everything or you need assistance, don't be afraid to go out and get that curated content. Get somebody to guess Post. Get somebody to come in and help or get V a support or social media support those kinds of things. Now, after you've done that, after you're setting yourself accountable, that's the next one. Um, then I want you to think about how you're going to let the world know about the content you've created, which is gonna be really important. So if you're writing a blogger podcast, and I want you to actually think about exactly what we've done for this course to help you to really execute that right, because what we're doing is we want to create buzz. You want to get people interested. You want toe, identify what their problems are and their transformations. If you want to. Just a short cut to that, you can actually take my course, which is creating your social media content strategy in under 90 minutes and sign up for that and then that can help you now build a social media content strategy for exactly what you've got in your editorial counter So you can have the whole picture really driving your business forward, which is what I want for every single person taking this course. So now I want you to go out and make it happen. 10. Course Project : So let's talk project. Okay. What I want you to dio is I want you to take the next piece of content. That first piece. The content is in the editorial calendar you've created within this course, and I want you to post it into the projects and a project section. And I want you to tell us why you created that piece of content. What strategy did you have behind it that made you put that piece of editorial content into that first slot? I want to know the thought process behind it. There's a couple of reasons behind this one. I want you to be held accountable for what it is that you've created. Teoh, you just take randomness out of your editorial calendar altogether, writes It should be easy for you to pop it in there and tell us about it. Second, the reason you're creating content in the first place is so that we can share it with each other so that we can get to know each other more so that there are more people that follow you Get to know you maybe use your services. See you as, ah you know, valuable person in the community for whatever it is that you have expertise in. So the more that we can share that the more of a possibility that there are people in this group that really need the information that you're providing. So by posting that for us and letting us know, then we're allowing more people in this course to potentially go on that journey that you created by creating an editorial calendar with purpose. Okay, so last just recap of of the project. I want to take that first piece of content that you put into your editorial calendar that you've created and posted in the in the project section and then tell us why that was the first thing. Tell us the strategy behind what it is that that you put in there and how it's going to help your business. What what you want it to really achieve for people? What's that next action you want people to take and then go in and find other people's projects and look at them, share them, um, engaged with them and let's find each other through this. Let's utilize the editorial calendar that we built with purpose and and let's go out and engage with other people in the community so that we can all thrive because that's the ultimate goal. Right? So I hope you've enjoyed this, um, super excited to see what you guys come up with on Dan. Um, all staff your, ah, your teacher for the course. And hopefully this has been as fun for you as it has been for me, and I'll see you in my next course.