Create a stunning website for your accounting business | Vicky Nedelcheva | Skillshare

Create a stunning website for your accounting business

Vicky Nedelcheva, Accountant

Create a stunning website for your accounting business

Vicky Nedelcheva, Accountant

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9 Lessons (27m)
    • 1. Introduction

      0:36
    • 2. Importance of an online presence of your accounting business

      2:32
    • 3. Multi-page accounting website - part 1

      2:54
    • 4. Multi-page accounting website - part 2

      1:46
    • 5. Single-page accounting website

      2:33
    • 6. Creating a multi-page accounting website

      3:57
    • 7. How to edit a homepage

      5:00
    • 8. How to edit an about page, service page and contact page

      4:08
    • 9. How to make our accounting website responsive and publish

      3:15
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About This Class

This tutorial is going to explain to you how important and beneficial for your accounting business is to create a website.

You are going to understand the main difference between a multi-page website and a single-page website is.

I am going to show you the main components that your accounting website should have.

After this introduction to the world of websites, I am going to teach you step-by-step how to create a stunning accounting website in a few minutes on your own.

Of course, you can apply my easy-to-follow tips to create a website for any business.

Meet Your Teacher

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Vicky Nedelcheva

Accountant

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Transcripts

1. Introduction: This tutorial is going to explain to you how beneficial for your accounting business is to create a website. You are going to understand the main difference between a multi-page web site and a single-page website. I am going to show you the main components that you're accounting website should have. And after this introduction to the world of websites, I am going to teach you step-by-step how to create a stunning accounting website in a few minutes on your own. Of course, you can apply my easy-to-follow tips to create a website for any business. 2. Importance of an online presence of your accounting business: Bill Gates says, if your business is not on the internet, then your business will be out of business. And I completely agree with these words. We live in a digital age and all businesses are affected, and accounting makes no exception. There is no excuse for not having a website. If you want to have a successful accounting business, your online presence is a must. Let's assume if someone is looking for accounting services, what do you think they will do? Of course, they will type on their browser accounting services and see the results. By doing research online, people hope they will find the most suitable provider of accounting services. If you have a well-designed website, it is likely potential clients to choose exactly your services. But if your accounting firm doesn't have a website, your potential clients will definitely choose the services of your competitor who is already an online presence. A website is something like a business card where your potential clients can find everything about your accounting business and can reach out to you 24 hours, seven days a week. They get information about the accounting services you offer, what the prices of your services are, and how they can contact you. Having a website that promotes your accounting business will definitely help you build trust with potential clients and encourage them to do business with you. The good news is that you can build a beautiful website on your own. You don't need some specific tech and coding skills to create an eye-catching website for your accounting business. As an accountant, you definitely work with accounting software. This means that you are tech savvy enough to work with any website builder. I am going to show you how to build an accounting website using a website builder with features like drag-and-drop, a visual editor, and numerous widgets. You just need to follow the tips I am going to give you in this tutorial. And in the final, you will be able to build an accounting website on your own. 3. Multi-page accounting website - part 1: In this video, I am going to show you the structure of a multi-page accounting website. I am going to show you the most important pages you need to include in your multi-page web site to have really successful online presence. Of course, you can create as many pages of your accounting website as you want. Multi-page web sites are these were clicking on a link takes you to a new page. If you choose to build a multi-page website, you should have at least a homepage About page, Service page, and contact page. The only advantage of the multiple page website is the opportunity to include more content related to your accounting business. Your accounting website needs to have a header and a footer, and they need to appear on each page of your website. The header of your accounting website should include your logo and easy navigation to all pages. The footer includes usually links to social media. If you have an Instagram profile or Facebook page, they appear in the footer. The first page of your accounting multi-page website is called homepage. This page makes the first impression. If visitors are impressed enough, they will stay on your website and keep searching for more information about your accounting services. Since the homepage is only a quick view of your accounting business, visitors don't spend much time on it. They use the homepage only as navigation to get where they can find specific information about your accounting services. Therefore, the homepage of your accounting website needs to navigate visitors to the other pages as easy as possible. Your homepage should have a hero section, a section with a list of the accounting services you offer, and a section with reviews about your accounting business. The hero section is the first thing your visitors see when visiting your accounting website. To make the first impression you want, choose a hero image, something stunning and closely tied to the accounting services you offer. In this section, you can add a link to about page. The service section of your homepage shouldn't include too detailed information. This section needs only to grab the attention of your visitors and show them that you offer high-quality accounting services. A good practice would be to add a link to the service page. In the third section, you can include relevant testimonials. Testimonials come directly from satisfied customers and showcase the quality and success of your accounting services. Testimonials are away your client to recommend your services to other people. 4. Multi-page accounting website - part 2: The About page is the place where you can go into more detail about your accounting firm. Here You can share your visitors a Brief History of your account business. You can present the main principles that your accounting business follows. Tell them more about the mission and goals of your business. In case you have a team, introduce all people you're working with. This is a good way to create in your visitors a feeling of trust. People tend to spend more time on a website with video content. So you can make a short introductory video about your business and uploaded on the about page. The services page lists all your accounting services and outline their values. Their general goal of the services page is to convert your visitors to your customers. Therefore, this page needs to hold your visitor's attention long enough to keep them reading the whole Services page. The contact page of your accounting website should include not only your address and telephone number, but also a contact form. The contact form is the most powerful way of visitor to reach you. They need only to fill out the form on the contact page and submit it. So your potential customers can reach you anytime and everywhere. If you publish only a phone number and your postal contact information, you can miss a phone call when you're not available. And your potential client, we'll find another accounting firm that offers a better communication. That's why my recommendation is to have a contact form on your contact page. 5. Single-page accounting website: You can choose to create a single-page accounting website. This is a website that only contains one page and all the information about your accounting business appears on this single page, split into small parts. The content of the about page, Services page and contact page from the multiple page website appear on the single-page website as sections of this one page. You can go to each section on a single-page website as you scroll down or click on the navigation bar on the top of the website. Let's assume that you've decided to create a single-page website for your accounting business. The minimum recommended parts that this website should have. Our navigation bar, footer, hero section about section services section, testimonials and contact section. The header of your accounting website should include your logo and easy navigation to all sections with content. As we have already mentioned, the footer includes usually links to social media. If you have an Instagram profile or a Facebook page, you can include links to them in the photo section. The hero section of your single-page accounting website can be a stunning image related to the services you offer. Here you can include the motto of your business or some other smart text that capture attention. The About section should tell the story and the goals of your business. But the content needs to be shorter than on the about page of a multi-page accounting website. I recommend is short and clear text supported by a meaningful video. The service section should convince visitors that your services are the most suitable for them. You need to give some more details. You can't miss the meaning of satisfied clients. Take some good reviews about your work and add them into testimonial section. Tried to collect at least three testimonials and put them into this section. The contact section is the door that your potential clients will use to reach you. Make sure that you include not only your email address and telephone, but a contact form to it looks much more professional when you give different contact options. 6. Creating a multi-page accounting website: In this, in the following few videos, I am going to show you how to create a multiple page website for your accounting firm. We are going to use wicks. It isn't easy to use drag and drop website builder. It is a powerful tool that everyone can use to create an eye-catching website. The sign-up process is more than easy. We need just to enter email and password. And that's all. Now we can create our website. Weeks asks us what kind of website we are going to create. An accounting website is a type of business website, so we choose business. After that week's gives us two options. The first option uses the artificial intelligence designer of WIX. It helps us to create a website really in a few minutes, we should only answer some questions and wicks will create the accounting website that suits our needs. The second option uses the drag-and-drop editor of WIX. It gives us a wide variety of templates that we can choose from. We can make a lot of changes to the template we have chosen and create our own accounting website in a few hours. In this, in the following few videos, I'm going to give you tips how to create a multi-page web site using the first option. This option is great for beginners or anyone who needs to create a website quickly. It's true that the design and customization opportunities of this week's option are limited compared to the second option, but they are enough for creating a good static website that promotes your accounting services. Let's start creating our multiple page accounting website. Weeks asks us again what type of website we would like to create. Week suggests a, some features. We are going to skip this step. We can add any of these features anytime. After that, we need to enter the name of our business. If we already have an online presence, we can use our online content and image, but we do not have. So we skip this step. In the next step, we have an opportunity to add our logo and some more information related to our business. Next, you should choose fonts and colors that will be used to design your site. You can always change them later. Week suggests as some Homepage styles, we can choose one and change it later, or we can skip this step. Let's choose the one in the middle. After that, we are allowed to add all pages we want our website to have. We are going to add an About page, Services page and contact page. Now wakes is creating our accounting website. When it is ready, we will be directed to the dashboard. 7. How to edit a homepage : In this video, we are going to customize our website using w6 dash board. On the top of the dashboard is a navigation bar. We can add a new page or a section to a page. We can change our websites, colors, fonts, design, and add animations. To manage a particular page of our website, we should click on the blue button on the left side of the top navigation. On the left side appears menu, which allows us to switch between all pages and make changes on them. We can also add or delete pages. To customize the elements of a particular page, we should click on the page and the left side menu. The page appears on the screen and we can edit all elements of the page. We just should click with the mouse on the section or element we want to edit. I would like to change the text of the title and bold the font on our homepage. I'm going to do the same with the text of the subtitle. We can also change the design of this section as we click on the button design in the left corner of the section. On the left side menu appear all available designs. And we can look for the one that is the most suitable for us. Let's move to the About section on the home page and bold the title. I would like to hide the subtitle as I click on the Check button in the right side of the element in the left side menu. We are going to make one more change here. We are going to choose another design of the button. Learn more. We move the mouse cursor to the button and a new blue button appears. When we move the cursor to this blue button, we can choose what to edit. We choose design and WIX provides us different button designs. When we click on Link, we bind this button with another element of the website. We are going to link it to the about page. The title of the Services section needs to be slightly edited. After that, we need to add our own services. If we want, we can choose another design of this section. Under the Services section, I would like to add a testimonial section. We click on the plus button on the page and on the left side menu I see all designs I can choose from. I like the one where there are no photos of the clients. Since we have a whole page that contains our contacts, I am going to delete the contact section on the homepage. After we have made the changes we want on the Homepage, we can make it more stunning as we add animation, we go to the design button in the top navigation bar and click on animation. 8. How to edit an about page, service page and contact page: I like the design of the about page, so we are going to make some small changes on the about page. The first change I am going to make is to bold the title. After that, we can add new content that describes the history and the mission of our accounting business. I am going to use the sample text, but when you make your real website, you need to use your own content. To do that, just click on the text, delete this one, and write or paste your own. We don't need a button on this page so we can hide it. To hide an element, we need just to click on the Check button on the right side of the element in the left side menu. I would like to add a video instead of an image. To do that, I click on the image and see what appears in the left side menu. On the top, we see two types of media. I click on the video icon and Wix ads a video in the place of the image. I am going to use the video provided by weeks. But when you create your real accounting website, you should upload your own video. And the last change we are going to make on this page is to add animation. Exactly the same way we are going to go through the rest pages and make some small changes. Let's look at the services page. I click on the page and the left side menu and the services page appears. I would like to change the title and hide the header subtitle. I think I could find a more suitable design for the service page. That's why I'm going to go through all designs that WIX provides. I need a design that provides some more space for the services because I would like to add more details. Now I am going to change the names and bold all services titles and add descriptions. I can add a description as I make active the check button on the right side of the description element in the left side menu. Of course, you can write or copy your own content. For the purposes of the course, I'm going to use the text that Wix offers. Now it's time to add some animation. We go to the design button in the top menu and click on animation. Let's see the contact page. I would like to use some design, but I am going to build the title. Let's see what animation we are going to add. Now I am ready with customizing the desktop version of our accounting website. 9. How to make our accounting website responsive and publish: We need to make our accounting website responsive. This means that our website should look good on desktops as well as on mobile devices. Weeks automatically creates a mobile version of the website. But sometimes we need to do some minimal changes to the mobile version. To see and edit the mobile version of our website, we go to the small desktop icon in the top menu and choose the one that looks like a mobile phone. In most cases, the content looks good, but somewhere some small adjustments are needed. Going through the homepage, we see that the text in the About section doesn't look good. We should choose another design where the text is more visible. We need a design where the text is not over the image. The rest sections on the homepage look good and we aren't going to change them. Let's see the About page. We need to change the design because the text is over the video and it is not visible enough. We are going to choose a design where the text is above or under the video. The service section shouldn't be edited. It looks pretty good on a mobile phone. The contact page looks good too. And we aren't going to change it. Now we can click Publish button and see our accounting website Life. You can use the free weeks domain or add your own if you have. I choose the first option. We need to wait a little bit. And when our website is published, our accounting website is on the internet. And I can see how it looks like. Because I use the free version of WIX, the domain name of the website has some additional extensions and there is a small ad on the top of the website. If you want to clean these two things, you need to choose some of the paid plans that Wix offers. But for now, I keep this free version of the website.