Create a Visual Identity - 02 Branding Mastercourse

Anke Van Reeth, Identity branding & WordPress websites

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6 Lessons (13m)
    • 1. 00. Class Intro

    • 2. 01. Create a moodboard

    • 3. 02. Choose Typefaces

    • 4. Additional font resources

    • 5. 04. Create a Color Palette

    • 6. 05. Class Project: your Visual Styleguide


About This Class

A step-by-step guide to create your own brand, logo, business card, ... Become the designer of your own brand!

With free printables and an awesome interactive PDF to help you in every step!

Part #1 : Your brand story
Part #2: This course!
Part #3: Create your logo (chapter 1)


"Visual Brand Identity" is the second class of a series: "Branding Mastercourse".

In this class we will explore our visual brand identity; which colors and typefaces we should use based on our brand’s personality.

First we will create a moodboard for our brand.


Then I will guide you through the different categories of typefaces and why it is better to use one type instead of another. I will also share some resources where I like to buy or download fonts.

After that we will choose a color palette that represents our brand. We will gather inspiration from design-seeds and learn to make a matching palette with the use of Adobe Colors.

This class comes with a photoshop template for your visual styleguide and we will use the interactive PDF workbook as a guide.

After this class, you will have a clear idea of the style of your brand, that you can then apply to your logo and other branding elements.

To access the first class of the branding mastercourse, "My brand story" click here.