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6 Lessons (16m)
    • 1. Introduction

      1:15
    • 2. Why Create a Digital Marketing Plan?

      1:58
    • 3. Choose a Digital Marketing Strategy

      2:24
    • 4. Create Action Plans By Channel

      5:03
    • 5. Define Weekly Themes and Create a Content Calendar

      4:48
    • 6. Wrap Up

      0:55
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About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar