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6 Videos (16m)
    • Introduction

      1:15
    • Why Create a Digital Marketing Plan?

      1:58
    • Choose a Digital Marketing Strategy

      2:24
    • Create Action Plans By Channel

      5:03
    • Define Weekly Themes and Create a Content Calendar

      4:48
    • Wrap Up

      0:55
22 students are watching this class

About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar

24 of 26 students recommendSee All

This class is very clear and concise. A very good learning tool to help build a plan and structure around developing your digital marketing strategy. While it is lean on examples and details on what tools to use, it gives a great overview with valuable tips and best practices to understand how to guide your strategy to success. Thanks for the insight!
Exaclty what I needed today. It was simple and direct. I wish we had some samples though
It's a basic introduction to Digital Marketing Plans but I think it's useful for beginners.

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Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerc...

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