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6 Videos (16m)
    • Introduction

      1:15
    • Why Create a Digital Marketing Plan?

      1:58
    • Choose a Digital Marketing Strategy

      2:24
    • Create Action Plans By Channel

      5:03
    • Define Weekly Themes and Create a Content Calendar

      4:48
    • Wrap Up

      0:55
11 students are watching this class

About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar

31 of 34 students recommendSee All

Fantastic content I am excited to get busy thank you...
Katie Mahanes

Things that make me happy? YOU!

This is an excellent foundation course for those who have decided to enter the digital marketing realm and need to look at what is a marketing plan in the digital sector. I hope that others watch these as a start of their journey onto more in-depth and complex courses. Thank you for creating the content.
This class is very clear and concise. A very good learning tool to help build a plan and structure around developing your digital marketing strategy. While it is lean on examples and details on what tools to use, it gives a great overview with valuable tips and best practices to understand how to guide your strategy to success. Thanks for the insight!

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Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerc...

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