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6 Videos (16m)
    • Introduction

      1:15
    • Why Create a Digital Marketing Plan?

      1:58
    • Choose a Digital Marketing Strategy

      2:24
    • Create Action Plans By Channel

      5:03
    • Define Weekly Themes and Create a Content Calendar

      4:48
    • Wrap Up

      0:55
22 students are watching this class

About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar

42 of 45 students recommendSee All

THIS IS SO GOOD!!!!
Really nice and short explanation. Worth it! Can you provide some more information on what do you mean exactly by choosing weekly themes? Is there any example we can view?
Thank you so much. I am one year into marketing and have struggled quite a bit. I have never set up a plan or made goals. This class was very insightful and I am looking forward to implementing everything I learned here.

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Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from startups to multi-national corporations. Tamara is the founder of two eCommerce startups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerce at two...

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