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6 Videos (16m)
    • Introduction

      1:15
    • Why Create a Digital Marketing Plan?

      1:58
    • Choose a Digital Marketing Strategy

      2:24
    • Create Action Plans By Channel

      5:03
    • Define Weekly Themes and Create a Content Calendar

      4:48
    • Wrap Up

      0:55

About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar

8 of 8 students recommendSee All

The course is well structured and clearly narrated.
This class was simple. yet explained what I had been working weeks to figure out - How to create a strategy that fits with my style of working & one that will allow me to target my readers & engage with them in the digital market. Great course.

88

Students

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Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerc...

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