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Create a REMARKABLE business Facebook page from scratch

Kelly Hodgkins, Brand Strategist at IMS

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21 Videos (1h 4m)
    • Introduction

      2:19
    • Why a Facebook page not a personal profile

      2:25
    • Facebook website versus app

      0:38
    • The importance of preparation

      1:24
    • Who are you talking to introduction

      0:37
    • Choosing your target markets

      6:26
    • Writing a remarkable about us section

      2:23
    • Choosing the images for the profile photo and cover

      2:04
    • Writing great posts

      3:02
    • Facebook Setup Up Introduction

      0:57
    • Create a facebook page

      10:02
    • Facebook business page tour

      13:24
    • Posting introduction

      0:40
    • An overview of posting options

      1:05
    • Our first post

      3:57
    • Posting photos

      1:45
    • Posting a video

      1:53
    • Sharing an event post

      2:21
    • Sharing another business's post

      2:20
    • Overview of other posting options

      2:03
    • What next?

      1:46

About This Class

So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to do it for your business, you lose confidence and you aren't sure quite what to do?

Facebook is a fantastic platform for your small business to promote on. The functionality allows you to build a mini website. In this course I will explain the value of a Facebook page and how to make the most of this platform. I will show you how to set-up a page from scratch and guide you on what wording to use, choosing photos and how to post to Facebook so you can confidently use it.

My name is Kelly Hodgkins and I’m here to guide you, step-by-step, through this process! I have loved marketing for as long as I can remember and I have been working in the industry for over ten years. I am the co-owner in my own marketing consultancy in South Africa.

As social media have come to the fore, I have engaged with them, created strategies for them and implemented these strategies for a broad range of clients. I have taught several students the Facebook basics in person and Skillshare allows me to teach you, wherever you are in the world! I want your business to have a remarkable, tailored Facebook page and for you to feel confident using it.

In this course,

  • we explore the different kinds of Facebook business pages you can choose from and why a Facebook business page is preferable to a personal profile

  • we will identify who you are talking to and how that affects your content

  • we will create the key elements to create a remarkable Facebook business page including:

  1. the text for the About Us section

  2. the images for the profile and cover photos

  3. your first post

  • we will look at the different kinds of Facebook posts including
  1. photos

  2. videos

  3. live

  4. events

  • we will create your Facebook business page, step-by-step we will post your first post, step-by-step

To get the most out of this course, you need to have a Facebook personal profile and use Facebook regularly.

My objective is for you to create a well-thought out business Facebook page and manage your page confidently. I will explain each decision we make, why we are doing what we are doing and I will show you step-by-step, click-by-click, how to do it.

1 of 1 students recommendSee All

That's a great class - i would definitely use what i learned from it! Thanks!
Darina Drawing

Enthusiast Watercolor artist

5

Students

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Kelly Hodgkins

Brand Strategist at IMS

Marketing Business Social Media Marketing