Create a Jewelry/Accessories Fashion Line from Conception to Production And Everything in Between | Enovia Bedford | Skillshare

Create a Jewelry/Accessories Fashion Line from Conception to Production And Everything in Between

Enovia Bedford, Owner Mixie Management LLC

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13 Lessons (30m)
    • 1. Introduction

      1:12
    • 2. Design Classifications

      2:23
    • 3. Trends Part 1: Forecasting for Next Season

      3:35
    • 4. Trend Part 2: Who's Your Market

      2:52
    • 5. Budget

      3:18
    • 6. Costing: How to Price Your Product

      4:03
    • 7. Supplies

      1:31
    • 8. How to sell: What's your perfect pitch?

      2:43
    • 9. Sourcing and Production

      2:32
    • 10. Product Shots

      1:05
    • 11. Line Sheets/ LookBook

      1:02
    • 12. Deliveries

      1:25
    • 13. Getting Paid!

      2:41

About This Class

This class is for the creative entrepreneurial soul. If you've toyed around with the idea of starting a jewelry/accessories or clothing line I can teach you where to start. If you already have a jewelry/accessories or clothing line and have come to a creative roadblock, production issues, sales pitch problems, or just don't know whats next I can send you down the yellow brick road. At the end of this class students have learned how to create a line from conception to production. How to complete a detailed trend report for upcoming seasons with "key words" for their customers. Students also learn how to prepare line sheets, price/factor goods, and sell to boutiques. I frequently check in with students and discuss innovative ways to update potential best sellers, the most popular colors and trend of the current season how it relates to the next season, and what's next in the world of accessories design.

Transcripts

1. Introduction: - my name is, - you know, - be a Bedford, - and I will be your guide through how to create an accessory line from conception to - production and everything in between. - Some of you can be designers that have been doing it for a little while. - But you need those little pointers. - The little help. - I've been in the industry for a really long time. - I've made a bunch of mistakes on my own, - and I walked other companies through the mistakes that they've made. - Hence me being a consultant with the company, - mixing management. - So I've done a lot for wholesale companies in Manhattan teaching them how to trend forecast - and build a line from what they already have. - How to expand on your best sellers. - Everything you need to know to be successful and to have people come back to you. - That's what you want. - You want repeat business. - Even if you're business toe business is your business toe customer want people? - We're gonna come back because you have a trust writing product and you have prices that you - know that meet what they need. - So thank you for taking this journey with us. - It's an open forum. - Feel free to drop questions below. - You know, - talk to each other. - We're gonna introduce ourselves so we know where we are, - and we'll take it from there. 2. Design Classifications: - and Rebecca. - Now that we've introduced ourselves high, - it's lovely to meet all of you. - Now that we know a little bit about ourselves, - let's get into it and get into some of the work. - What kind of designer are you? - Me. - Personally, - I'm a fashion trend designer for mass market. - So I've done for showrooms that supply jewelry to Forever 21 BB Candies for Kohl's Wal Mart - Target. - Our pastel Black House white Market lane, - Brian Ashley, - Stewart. - Blah, - blah, - blah. - Mandy's Rainbow yada, - yada, - yada, - torrid boom, - boom, - boom. - All of that time stores. - So that's what I'm used to. - I'm used to coming in a little after the trend, - but after the trade, - meaning that I still have to estimate the trends up to 18 months in advance. - So my job is awesome and it's great and I love it, - and that's where I'm comfortable. - I did also do a small classic trendline, - which is in a couple of boutiques under my label Accessory remix, - and that is what I consider my classic line. - So now it's time to decide what your life is gonna be. - You can have more than one. - You don't have to be pigeonholed in any kind of way where you're like, - I'm only gonna do fashion now. - Split it up. - Have fun, - you know, - do whatever you want, - but you do need to decide. - What do you do? - Do you just make pretty stuff? - Yes. - You're going to hear me say, - make pretty stuff a lot. - Do you know why? - Because some people just make pretty stuff, - and that's it. - And that's fine. - But if you want to take this seriously as a business, - you have to do more than make pretty stuff. - So let's get into what you are. - Do you make your own samples? - Are you a jewelry designer that draws? - Do you Photoshopped do? - Cad? - Are you a bench jeweler? - Do you, - Sauder? - Do you set stones? - Do you know metal composition and processes? - Have you had to have ever had to pour it and get like, - What are you gonna bay? - Are you gonna sell budget jewelry on the lower side or you're gonna do high and jewelry? - Are you gonna do fine jewelry? - Let's get into the real meat of things and decide this right now, - but it's gonna be very important for a next section. - which is a fashion cycle and where you fit in the cycle. - So think about that. - Look at the deliverables in which your project is for what kind of designer are you? 4. Trend Part 2: Who's Your Market: - we are still talking trends. - So I'm going to get into the five main groups of trend that there are a season. - There's not just one trend. - See, - trend after trend, - left and right. - But there are basically five groups of girls that you designed for if you design. - You know, - Junior, - if you design missy, - they're still five. - The girls, - they just go from little so high. - I'm using the main groups of girls. - You have your girly girl and your girly girl section. - That's where you will have your pinks and yourself colors and your pasts tales and your - charm bracelets and your flowers of that trend you're doing. - And that's what I think goes in girl ago. - To you have the grunge girl. - The grunge girl is rare. - Your rough platt is you have your crest, - you have your spikes. - You have that kind of look. - Grunge can easily be mixed with the preppy girl which I will get into. - I'll get into her now. - Three is your preppy girl. - Your preppy girl is very exactly that a prepper girl. - She goes from every girl. - So probably adult. - Then you have your boho chic girl. - That is more of your earthy girl. - That's where you would put your woods and your shells and your earth tones. - Ukraine's your browns, - your winter grains. - All of that will be in your boho girl. - You have your contemporary girl which is considered your classic girl contemporary girl She - likes for clean medals. - She likes shiny silver. - She likes Hamid tight. - She likes it simple. - She wants to be able to transition from day tonight in the same studs Your contemporary - girl We love you Then you have your bright, - bold girl You're bright, - bold girl is where your bright, - brightest color story would be Think about your neon colors Think about your shocking blue - and your violet violent purple That is the bright, - bold girl So consider these 56 groups When you're designing, - you don't have toe Limit yourself toe one. - Of course you can do a trend for each one. - I would love it. - I'm like, - you know, - a softie for that kind of stuff. - So you have to decide your demographic and who your customer it is your customer always - gonna be the girly girl. - If it always gonna be the Grinch girl, - is it always gonna be the boho chic, - Miss, - Is it always gonna be the contemporary girl? - Is it always gonna be the bright, - bold girl? - Or is it gonna be a combination? - Because you can have, - um, - a perfect blend girl, - You can have a boho chic bright girl. - She might like her, - her woods dyed fuchsia or bright orange. - So I think about all of these things. - I know it's a lot. - You'll get through it when you're doing your trains. 5. Budget: - Now that we've talked about other stuff, - let's talk money, - Mullah, - How much do you have to start with? - Do you have a budget? - You need a budget. - Do you have a business plan? - You need a business plan. - I know fashion seems like, - Well, - I'm just gonna make pretty things, - but there's definitely more to it than making pretty things. - If you have a business plan and these things in order, - you don't know where your start up money can come from. - It can come from your family can come from your friends because they know that you're - serious. - When you sat down and took the time to write a business plan, - my favorite place to do business plans is live plan dot com. - Super easy. - Before I knew it, - my business plan was 40 pages long. - Everything was covered my chart to already done. - Keep in mind. - I previously did my research, - so that was a lot of time that I saved. - But live plan dot com is the best start that you could have to go with your business plan. - When I started accessory remix, - I had some start up money for supplies, - but I didn't really want to spend it on supplies. - I wanted to do other things, - like Oh, - eat. - You know, - make sure I had a roof over my head, - that sort of thing. - So I asked my mom for her bag of old joy because as women, - we keep a bag of old crap broken crack that we're never gonna wear again. - We're always will. - One day, - maybe. - I don't know. - I wonder Fact, - you make this gearing into a neck and hold you Let me see. - It's not going to get done. - So I took the bite of jewelry and I remixed it into, - ah, - personalized line for her. - And that went on to friends, - family, - etcetera, - etcetera. - I started doing workshops and people would come and bring me their stuff, - and I remix it. - It was an amazing start because you get to work with all different sorts of material. - So if this is an option for you, - you might want to consider that as a start. - If you have no, - you know, - start up costs. - But keep in mind you're doing your budget. - You need to cover everything. - How much you're going to spend on supplies, - how much you're going to spend on marketing your medical brisk small businesses. - We don't have insurance. - What if something goes wrong? - What? - You're overhead costs your rent packaging. - What you gonna do? - Are you gonna have a physical location? - Are you only going to do it online? - If you are gonna sell online, - what sale site are you gonna use or you're gonna use repay dot com. - That's free. - Are you gonna have a big cartel? - Are you gonna toss out a lot of money to have a website built? - Now is the time to sit down and consider all of these things and create a budget that's - perfect for you and the funds that you have marketing. - There's ways around it with instagram and Twitter and all of these amazing things that make - the fashion cycle speed up tremendously and make everything it you know so much faster. - You have to decide if marketing is someplace where you really want to spend money. - Do you need a whole show room by yourself? - I doubt it. - There are shared showroom was actually gonna put your stuff in. - You can showcase online. - You can do a free portfolio. - There are a lot of options and right now is when you determine how much you're going to - spend on these things each month and after each month told it to a year because that is all - going to get factored into one of our next sections, - which is costing so now. - But you're working on your budget. - Leave your questions below as usual, - and I will get back to you super fast. 6. Costing: How to Price Your Product: - we've talked Trend. - We've talked budget. - We've developed products. - Now it's time to get into costing. - How are you going, - Toe price? - Your freshly made pretty things. - Are you gonna sell business to business? - Meaning wholesale. - Are you gonna sail business to consumer meaning retail? - You're gonna sell online and you're gonna have trunk shows. - All of this goes into your pricing of your guts. - So for wholesale, - the formula is the production and supplies. - Production supplies is all in one multiplied by 1.5 to 2.5, - depending on the size of your order. - If you have a smaller order, - you can go with 2.5. - If you have a large order, - you could go with 1.5. - So let's say we have a change bracelet. - First cost. - $5. - So five times 2.5 this fall. - 50. - It doesn't stop there. - Make sure you add in your packaging or shipping. - You're carting all of that stuff. - So let's add $3 on top of the 12. - 50. - So now we're at 15. - 50. - You should sell in dozens, - so let's multiply that by 12 and we get $186 for a dozen of your goods. - So on the retail side, - it's a lot larger, - like spectrum, - because your same $5 hinge bracelet can go for 80 hours in a store in the first instance - for whole. - So you might wanna have a suggested retail off. - Um, - let's say $45 if they're paying 15 for it, - they want to be able to multiply that by three to get their profit and all of the good - stuff that they need to get in there. - So the same $5 bracelet will have a suggested retail off $45 wholesale, - right? - Not that same. - $45 should be your suggestion when you are pricing for retail as well, - and I will show you how to get there. - So say that same $5 now it's gonna be $5 just for supplies, - because that's how much it's costing you because it's a lot smaller water. - So now you have to pay yourself in there. - If you take that five and do 2.5, - as in the wholesale example and get the 12 50 gets what happened? - You did not pay yourself. - You did it. - You have to make sure you always pay yourself carousel people. - So let's start with a kind of low rate. - We'll go with $20 an hour for you to pay yourself. - So this hinge bracelet takes you 30 minutes to make right. - So that'll be $10 right? - 20 divided by 32 $10. - You get it, - You get it. - I get it. - Could, - you know, - sometimes does a little, - but I'm so now you have the same $5 plus the $10 in time it took you. - So that's 15. - Now you're gonna take that 15 and multiply it by three. - And guess what you get to you get to the same $45 so you can make something and sell it - retail for $45 because you're making a couple. - And isn't that funny how it's the same $45 in store. - I know. - You also have to add packaging and shipping it all of that good stuff. - It's up to you. - You're gonna charge your customer for shipping if you're gonna take the shipping cost - yourself. - But all in all, - if that is how you do it and you want to do it for a dozen for a small store. - Then you can still sell it to them for $45 apiece, - and they can market up from there or, - you know, - do whatever they wish. - That would be 5 76 a dozen. - So if you sell 12 of your pieces at $45 then you will make 5 76 If you sell the same 12 - wholesale, - you'll only make 1 86 But it's a lot less work on you because all of that time all that man - power it takes to make those 12 you don't have to nap. - So now that we had a little briefing and costing, - it's time for you to cost your line. - I know, - I know, - I know. - We've gone to the product development. - You've gone back to see how much the supplies are. - Now it's time to price it and get as close to the right price is possible. 8. How to sell: What's your perfect pitch?: - Now that we have our line sheets, - we have our look books. - You are one step closer. - Look at how fast that waas now, - like you know, - I hope you're feeling ready. - So now it's time for your sales pitch. - So when you're dealing with boutiques, - you can cold call, - you know, - find out who the buyer is. - It's not as far did you think it is to get by information you can call. - You can email you can linked in. - You can ask around. - You can walk into these smaller stores and just say hi. - You know, - I'm a designer. - I have a serious business and I would love to be able to sit down and show someone my - designs and this discuss how we can do business together and I can have my line in your - store. - For larger companies, - you can roll up. - I don't know how that's going to do at the security. - That's what you know. - Try it. - It works for some people. - So now in your sales pitch, - you need to be very concise. - You need to know who the customer is and the price points. - Don't pitch to a store that you're like Ah, - $1000 higher than And don't pitch to a store that you're $1000 lower than know who your - customer is and know their customer because hopefully it should be the same person. - So don't really chat up so much about you. - Make it more about them and how you can assist them in making more money. - Because when it comes down to it, - it's all about money. - It's all about dollars and cents. - Keep it short, - Keep it sweet. - Keep it very concise. - Most importantly, - follow up after you Some years cheats, - it's okay to follow up, - you know, - in a week or two with a call. - Hey, - you know, - I just wanted to make sure you got my sheets If you didn't like it. - Is there anything that you think that I could do to improve buyers? - Love that people love it. - People love when your opinion matters to them. - So even if they weren't considering your mind in the beginning, - since you reached out and ask if there's something that you could do that they can suggest - for you to improve, - that might be your in. - That might be your shot for them. - Is that You know we love the piece, - but it was the wrong colors. - It could be as simple as that. - Maybe if you re tolerate weaken, - do a test run and that's what you want. - You want to start building that relationship with your buyers and build upon that - relationship because buyers buy from people that they know buyers don't wanna buy from a - stranger that makes once again pretty things. - So now I think that you're ready to read your pitches. - Give me a little sample of what your pitch is gonna be. - Precise Price customer. - Make sure all that is in there Not so much about you, - The whole cell world. - You don't really care. - Press links, - celebrities. - All that stuff is great, - but we leave thinking dollar and cent. - So we need to go with what is going to make us dollars and cents. - So now work on your pitch and pop it in 10. Product Shots: - So now it's time to do your product shots. - Not everyone has a big budget for a photographer to get professional product shots, - So here are a few you know, - tips and tricks that you can use if you have a high resolution scanner. - Or you can line a box with some white paper and pop that over it because you know the lid - is not gonna close because the jewelry is kind of thick and that allows a background off - all white. - So when your item gets scanned, - it's nice and smooth. - It minimizes the amount of former shopping you have to do, - or you can do like I did, - and just up to make a complete lightbox, - super easy white tissue paper. - Or, - you know, - a thinner white paper and a box, - and you could make a perfect light box that takes amazing pictures that you can photo shop - and send over to. - The buyers. - Also use scenery that's around you. - If you have wood floors that looks amazing and pictures, - you can hang airings on a branch, - you can put them on a gold trick. - You can do whatever you want, - so now let's take some product shots and get them ready for our line sheets, - and I look book 11. Line Sheets/ LookBook: - Now that you've created your pretty thing, - it's time to sell. - We've priced it right, - so let's get into line sheets on your line sheet. - You should definitely have the name of your company. - The item number, - your price that we just now worked so hard on. - What components and parts are used to make your item, - your delivery date and your minimums. - Give the buyer as much information on this one sheet of paper that you attend. - If you want to have multiple styles on a page, - that's fine. - I prefer my lion sheets to be individual, - but again, - when you're in wholesale and you get into all of these pieces that it adds up really quick - , - you could end up with 100 lines sheets at once. - So you want to make it easy. - You want to make the file small enough that when they get to somebody's email box, - they don't get spammed that they'll actually be able to open them and see your pretty - things And, - of course, - place orders based on the minimums and the delivery date. - So now create line sheets for your items 12. Deliveries : - So we're working on our delivery dates. - How long is it going to take you to produce the item that you are promising these people? - This needs to go on your line sheets. - So say that you're showing for August market. - When do you think that you should be delivering for organs? - Market we discussed is full holiday, - that sort of thing. - So for August, - your target should be in October so that September October 2 months give yourself 2 to 3 - months when you're dealing with large wholesale. - If you're dealing with smaller boutiques, - you can give yourself 30 days. - You want to make sure that you have time to get the items produced that you have time for - your approval. - Don't forget the first set of production is not necessarily going to be the samples that - make it. - The measurements can be off, - the sizes can be off, - the color can be off. - The plating can be off. - There are a lot of things that can happen, - especially in your first round of production. - So you want to make sure you give yourself enough time. - Give yourself enough time because cancellations are really life and you don't want to be on - the other end of a cancellation. - Believe you. - Me? - You want to make sure that your eyes are dotted and your T's are crossed. - So now you're gonna work on your comfortable delivery dates. - You know where you're getting your stuff made. - You know what it's gonna cost by now. - You should know how long it's gonna take. - So come up with your delivery dates that you're gonna insert into your line sheet.