Create a Customer Profile for Your Business
- 1x (Normal)
Core Customer Overview1:58
Define Customer Segments4:15
Create Your Customer Profile2:09
About This Class
Learn why it is important to identify your core customer and create your own three-part customer profile based on your customers and potential customers.
Class Projects 1 See All
Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerce at two Fortune 50 retailers and in Marketing and Brand Management at a consumer goods importer. Tamara holds an MBA from the University of Florida and a BA from Roosevelt University in Chicago, IL. She currently lives in Charlotte, NC.