Create Perfect Elevator & Sales Pitch - Best Elevator Pitch Examples & Template | Patrick Dang | Skillshare

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Create Perfect Elevator & Sales Pitch - Best Elevator Pitch Examples & Template

teacher avatar Patrick Dang, International Sales Trainer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

3 Lessons (15m)
    • 1. Create The Perfect Elevator Pitch & Sales Pitch - Best Elevator Pitch Examples & Template Intro

      0:47
    • 2. Create The Perfect Elevator Pitch & Sales Pitch - Best Elevator Pitch Examples & Template

      13:42
    • 3. Next Steps

      0:22
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About This Class

Learn the secrets to create the perfect elevator pitch and sales pitch with Patrick Dang.

No matter what you do for a living, you’re always selling.

Whether it’s selling a product, service, or even yourself.

This might take the form of a meeting, presentation, or even talking to someone you’d like to work in an elevator!

But without understanding the basics of creating your elevator or sales pitch, most people end up rambling about themselves, leaving their audience bored.

So in this video, we’re going to cover the most effective ways to craft your elevator pitch and sales pitch to get the results you’re looking for.

By the end of the video, you're going to walk away with a powerful elevator pitch template you can use to pitch anything.

The first essential element to creating your elevator pitch is understanding who your audience is.

It’s essential to make sure you tailor your elevator or sales pitch for that specific individual or group.

Next up, you’ll also have to define a clear outcome for your pitch.

Whether that’s to pitch to move forward to the next meeting, next job interview, or close the sale right on the spot.

Once you have the pitching mindset down, you’re going to need to learn how to pitch whatever it is you’re selling in ONE SENTENCE.

It’s vital to clearly communicate your value and why your audience should continue listening within the first 5 to 10 seconds of your elevator pitch.

To do this, we’ll be using the formula, I help X achieve Y by doing Z.

This elevator pitch and sales pitch formula can be applied to all types of industries from marketing agencies, real estate, and SaaS technology products.

Finally, once you learn how to master your one-sentence pitch, you’ll be doing your full pitch now that your audience is interested in what you have to say!

And to craft your elevator pitch, you’ll be answering three basic questions.

1) Challenge: What challenge is your audience is facing that you might be able to help them with.

2) Solution: What is your proposed solution to solve this challenge. It can be in the form of a product, service, idea, or even yourself.

3) Why:

Why “This” - what value does your offer bring to them, explain why they must solve their challenge

Why “You” - even if you have a solution, why should they choose you out of all the other alternatives out there

Why “Now” - even if “This” and “You” make sense, why should they do this NOW instead of next week or next year

Using this simple formula, you’ll be able to craft the perfect elevator pitch and sales pitch.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

Teacher

Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. Create The Perfect Elevator Pitch & Sales Pitch - Best Elevator Pitch Examples & Template Intro: everybody, What's going on? It's patch of staying here now. No matter what you're selling, whether it's product, service yourself or you have agency your freelancer entrepreneur, you are always selling in some type of capacity. Now the thing is that a lot of people don't really learn sales, and you don't know how to pitch their product service or idea as an elevator pitch. So what we're gonna do in this lesson is we're going to show you exactly how you can pitch anything using my simple framework to craft your own elevator pitch and for a class project . Once you learn the framework of exactly how you can craft your own elevator pitch, you're going to go ahead and share your elevator pitch with the rest of the class, and we'll give you feedback on how you can improve. So if you want to learn exactly how you can't pitch anything and craft your own elevator pitch, I'm looking forward to seeing you in the course 2. Create The Perfect Elevator Pitch & Sales Pitch - Best Elevator Pitch Examples & Template: now, No matter what you do for a living, you are always selling in some capacity, whether it's actually selling a product or service, an idea or even yourself. But here's the thing, because sales has this reputation of being slimy and sleazy. Ah, lot of people don't take the time to actually learn about it. So whenever these people are in the meeting doing a presentation at work or even just talking to people on a daily basis, they don't have this basic knowledge of selling to do this effectively. And a lot of times, without any training, people are just gonna ramble and talk about things that nobody cares about and ultimately come off as not very persuasive at all. So what we're gonna do in this video is we're gonna break this habit, and we're going to show you exactly how you can craft your elevator pitch or your sales pitch so that you can sell any product, and he service yourself ideas literally anything. Even if you're not necessarily a sales person. By crafting your elevator pitch, you're gonna be able to literally communicate anything in a clear and concise way in a way where people actually care about what you're saying, and by the end of this video, you're literally going to walk away with a simple framework you can use and apply to literally so anything. And before we go ahead and begin, make sure you leave a like in this video if you're excited to learn how to craft your elevator pitch or your sales pitch. And so with that said, let's go ahead and dive right into it. The first thing we gotta talk about is developing the right mindset when it comes to crafting your elevator or sales pitch. Now I can give you the templates and show you exactly what you just say and how you should say it in the pitch. However, it doesn't necessarily mean it's always gonna work all the time. And the reason is because you have to understand who you're crafting this pitch for, So the first thing you really have to do is understand your audience. Who are these people? What do they care about and what value can you bring into their lives? Once you answer these questions, it's gonna be a lot easier to craft your pitch. But if you get this part wrong. Everything else in your pitch isn't gonna matter. Let me go ahead and give you an example of this. Let's say you're selling a marketing software, Okay, so when you're selling a marketing software, there's a really big difference between selling into, let's say, a startup company that has 10 employees versus selling into a large company that has 1000 employees, right, even though you're selling the exact same solution. How you want approach, these two different audiences is going to be different. For example, for startup, they might be a little bit more price sensitive. They might want to move faster, and they really want immediate results right away. Whereas maybe a large company has more budget and they're willing to spend more time and money if you can do the job correctly, so maybe they don't value speed as much, but instead value security, right? So a startup wants to move fast, try it out, see if it works, and a large company might want to move a lot slower and spend more money doing that if the long term means that it's actually going toe work. So what I'm saying is you might be sung the same exact solution. But how you approach Thies to different audiences is going to be a completely different. And so not only do you have to understand your audience, the second thing you have to understand when it comes to your elevator pitch or sales pitch mindset is understanding what the purpose is for the pitch. Now. A lot of times it might be your pitch is to actually sell something right, and that's totally fine. But however, not everybody will buy something on the first meeting. So in that event, sometimes the only reason for why you would even do a pitch is to get them to the next step . So let's say you're looking for a new job, right? So maybe once you do the first interview, you want to pitch yourself in a way where it leads you into these second interview, right? So what is your goal when you are pitching, whether it's yourself or product or service, or if you're selling a let's say, a high end solution, not everyone's gonna buy on the first call, so the whole point of your pitch on the first meeting is just to get them interested enough to take the second meeting, where you can share Maura about how you can help solve their problems. So when it comes to pitching, whether it's an elevator pitch or sales pitch, you have to understand what your goal is. An optimized for that goal. When she get bees right, then you can actually move into how to actually pitch whatever it is that you're selling, all right, So when it comes to the elevator pitch, the first thing you need to learn how to do is pitch whatever it is that you're selling in one sentence later on this video, we're industry. How do the full pitch? But you have to be able to demonstrate your value and literally five seconds to get someone interested enough to listen to everything else that you're going to say later. If you don't get that first sentence right, everything else just goes down the drain because people don't care. Now, a simple formula to do this is I help acts achieve why, by doing Z. So let's go ahead and explain that excess, your ideal customer, why is the value that you bring and Z is how you're actually doing it whether it's a product or service. So it's really I helped my ideal customer achieve a certain value by doing this thing right ? So let's go ahead and give you some examples, so you kind of get a few of what I'm talking about. So if you are selling Facebook ad services right, you could say I help Riel say agents generate more seller leads with Facebook ads. See a very simple right in this example. The rules say agents are your audience. The value that you're bringing is generating more seller leads for the Israel, say agents. And how you're actually doing it is you're using Facebook ads. Let's try another example. So let's say you are looking for a new job and you are recruiter trying to get recruited. Okay, so what you can say? Yes, I help high growth companies hire the best engineering talent in Silicon Valley by doing recruiting unlinked in right. So that's how ah, recruiter, who recruits on LinkedIn might pitch themselves to a company and offer a service if they're an agency or try to get hired as a recruiter at a large company. So, as you can see here, no matter what product or service you're selling. Or even if you're selling yourself in some capacity, All you have to do is understand. I help my audience achieve a certain value by using this method, right? If you use a simple formula for whatever it is that you're selling, people are going to get a gist of what you do, who you help. Well, value, bring and exactly how you do it all in one sentence. So real quick in the comments using this formula, Go ahead and put in your one sentence pitch in the comments. I'm gonna check it out and see what you guys come up with. And, hey, maybe even give you some feedback. So let's go ahead and move on on exactly how you can do your full pitch once you do your one sentence pitch and people are actually interested in what you're offering, All right. So when it comes to the actual elevator pitch, they're gonna be three different elements, right? The 1st 1 is your challenge. Second, it's your solution, and the 3rd 1 is going to be your Why? So we're gonna break these down step by step. So, you know, exactly what I'm talking about and you're going to be able to use this for yourself. So when it comes to challenge, that's really just understanding your audience and what problems that they have, right? Whether it's maybe they want to generate more revenue, maybe they want to lose more weight, you know, no matter what it is, people have problems, right? So what are these problems people are looking to solve? And why can't they solve it by themselves? So that's challenge Number two is going to be your solution. So whatever their challenge is, how does your product or service actually help them solve that problem? And when you're talking about your solution, it doesn't have to be super technical. You don't have to go into the death and trenches. All you have to do is show them on a high level, how you might be able to help them, right? So that's a solution. And the third part of the elevator pitch is why. So it's why this Why now? Why you right? So So when I say why, this is essentially, why should they invest time in understanding your solution? Right. So what is this thing and How does it bring them value? And how does it exactly make their pains go away? When you answer the next question, why you? Why should they invest in your solution versus every other person out there? What's your unique factor for why they should work with view versus someone else who might be doing something similar and last? Why is why now? Because sometimes people might see the value in whatever it is you're offering. But you have to explain to them why they need to make the decision and investment now versus a month down the line, six months down the line, or maybe a year later, right? Why should they do it right now? Because if you don't have that urgency that people aren't going to invest in your solution and not going to buy into your product service or ideas, So on the fly, what I'm gonna do is I'm gonna give you an example of how I would use the elevator pitch formula to sell a certain product. So this is actually a product that I bought after I heard someone talk about it in a particles I was listening to, so I'll go ahead and try to sell it to you and explained the value. And you can kind of see the elements of how I'm using the elevator pitch to actually do this. Now this product is about 200 to $300. Normally, you want to really be selling it over the phone or in person unless you went into a retail store. But I'm just going to use it as an example. First, you gotta understand your audience. So let's say we're selling to somebody similar to me where they meditate. But they never bought any technology to track whether or not they're doing well in their meditating. And they're interested enough to invest time to understand whether or not this headband thing actually works and can help them get more results for whatever they need. Right now, let's go ahead and start with the challenge. Now, if you ever tried meditating alone, you might find it difficult to sit still for even five minutes. Right? And a lot of times your mind is just kind of racing everywhere, and it's hard to just zen out and completely not think about anything right now. I'm gonna go into the solution now essentially, what muses It's a multi sensor head been that you wear while you meditate. What it does is that it tracks your brain waves and gives you real time feedback so that you can actually meditate more efficiently. So here's how it works when you're sitting down meditating and your brain is going crazy. And it's thinking of all these different ideas because Muse is tracking your brainwaves. What you're going to hear is rain. The more you think about random things, the more rain there's gonna be in the louder you're gonna hear it in your ear. So once you're aware that your brain is going crazy, you gotta calm down, meditate and breathe, and the more calm you become, the lower volume that rain will be in overtime. The rain is going to go down and down and down until eventually you don't hear any rain at all, and suddenly you hear something else. Maybe it's birds chirping or whatever it is so by muse tracking your brain waves, it's giving you real time feedback that you can use literally while you meditate To calm your mind down. Be conscious of what your brain is doing and really breathe and focus more on your meditation practice so you can actually get into the flow state that you're looking for so real quick. I gave the challenge, and I give the solution of how muse solve that challenge. Now I'm going to go into the wise. So why even track your meditation practice? While the reason is because you can meditate on your own and you can kind of get a few of whether or not you're approving or not. But by tracking your brainwaves, you're going to see exactly what you're doing right and what you're doing wrong. And with that data, you can make corrections so you can literally improve your practice and measure it against yourself. Because if you don't track something, it's difficult to know whether or not you're getting results or not. And, of course, there are other tools you can use to track your brain waves. So the reason for why people use muses one, because it's already proven toe work where we have thousands of happy customers and testimonies on people who have used the product and gone the results that they were looking for, and not only that before the technology that you get the prices very affordable compared to what's already out there in the market. On top of that, by purchasing the muse headband, you're also going to get a one year subscription to Muse where you're gonna be able to go through guided meditations with leading industry experts. So you're not doing it alone and you can actually improve your practice. And now, at this point, you might be thinking, OK, you see the value and you can see how it could help. Maybe you might want to think about it and then, you know, may make a decision six months on the line, right? And I totally understand that you already meditating and you already doing it daily. But from what you told me, you seem like you're not getting into the right flow Stay and you're not sure whether or not you're making progress in medicine. And you might even think, Are you even meditating in the first place? Right, since your already gonna minutes. Anyways, by investing in Muse, now you're going to be able to track your brain waves and see where you're currently at, and by using that data, you're going to be able to make tweaks and adjustments toe actually better your meditation practice, right? So why do something blindly when you can get results in real time feedback right away? And the thing is, when you're investing in something like Muse, it's not just investing amused, but you're actually making an investment and commitment to yourself to better your meditation practice. And so, after you do your pitch, obviously the prospect is gonna have questions, and you're gonna answer them urine, handle objections when they come up, and then eventually you're going to close a sale. But with that pitch, what you're essentially doing is you're finding the person's problem. You're solving them and you're explaining why this why you and why now? So what you're really doing is you're covering a lot of the objections that typically would happen, and you're basically answered them all in the pitch before you even get to the part where someone can have an objection. So the idea is that if you answer all the questions that you know someone's gonna ask before they make a decision to buy and you incorporate it into your pitch, that person is a lot more likely to buy once you get to the end of the sales meeting or whatever it is that you're doing. So even if you're not necessarily selling something directly, if you're selling an idea doing a presentation at work, whatever it is, you can use this formula in anything that you do to clearly articulate the value of your offer or your proposition and show them why they should make the decision in your favor. Now to summarize everything we talked about in this video. If the first thing you gotta do is understand your audience and the gold you have for your pitch, next is doing the one sentence pitch, giving a high level idea of exactly what value you bring to your ideal customer or your audience, and then from there. If people are actually interested in whatever it is that you're offering from your one sentence pitch, then you're ready to do the four pitch and explain to them exactly what problems this person has, how you can solve it and why it's important for them to make a decision now. So that's it, guys. That's how you're gonna do your elevator pitch, your sales pitch and literally. That's how you're going to sell pretty much anything now. If you enjoy this course, go ahead and give this video alike or heart because every, like in heart does count and help this course reach new audiences. And if you really got a lot of value out of the course, go ahead and leave of review because every review does count as well. So that said, Thank you for taking this course and I'm going to see you guys in the next lesson. 3. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.