Create Logos with Meaning: Type as Shape

Tanner Puzio, Graphic Design / Hand Lettering

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7 Videos (33m)
    • Introduction

    • Researching & Concepting

    • Finding Type That Works

    • Practicing with Random Nouns

    • Seeing Hidden Meanings

    • Bonus: Creating a Logo in 10 Minutes

    • Conclusion

15 students are watching this class

About This Class

Learn how to transform your logo into clever, double meaning designs by incorporating typography. In this class, you'll learn how to manipulate type to create logo designs that are loaded with meaning. Learn how companies like FedEx, Goodwill, and many others have learned to think about design, and begin finding innovative ways to create logos. Through learning how to correctly research and brief a client, and changing how you think of type, you'll have another great resource in your designer toolbelt.

46 of 48 students recommendSee All

wow :D thank you
Perfect explanation. Would like more videos to understand more on creating LOGOS
I have been stuck with a logo design that handles initials for so long that I did not think to look at the simple shapes of letters. This class helped take me out of my frustration and only seeing one view of a letter into another view of breaking down the construction of said letter.





Tanner Puzio

Graphic Design / Hand Lettering

Hi there! I'm Tanner Puzio, a lettering and graphic designer living in Chicago. My interest in design stems from my father, who taught me everything I know. I took those years of conversations and lessons and applied them to my work. I have gained experience through working in worldwide agencies, small studios, and freelancing.

As I continue to grow and find new techniques and tricks in design, I want to share them with you. Let's explore design together and create something amazing.

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