Create Logos with Meaning: Type as Shape

Tanner Puzio, Graphic Design / Hand Lettering

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7 Lessons (33m)
    • 1. Introduction

      0:59
    • 2. Researching & Concepting

      6:16
    • 3. Finding Type That Works

      1:29
    • 4. Practicing with Random Nouns

      5:06
    • 5. Seeing Hidden Meanings

      6:02
    • 6. Bonus: Creating a Logo in 10 Minutes

      12:33
    • 7. Conclusion

      0:40
12 students are watching this class

Project Description

For this class, you will create a logo design using type as shape. Use an existing client or company, pick from the list of fake companies below, or make your own. Think of what the company you choose would want to portray in a logo, then create a clever design.

In the project section post anything that inspired you, any sketches you created along the way, as well as your design at various stages.  Explain your process so that we can all learn from you. Upload your final logo design so you can bathe in our envy!

If you did the letter exercise I mentioned in class, post that too! We all want to see what you have made.

FAKE EXAMPLE COMPANIES

  • Mindless Records
  • Tasty Produce
  • Broke Films
  • Steadfast Clothing Co.
  • Grover Cleveland High School
  • ....Anything you can think of!

DELIVERABLES

  • Sketches / Process Screenshots
  • Final design

RESOURCES

Inspiration

Fonts

Textures

Thank you for taking this class! I hope you enjoyed and learned a lot to be able to take into your future projects. Be sure to leave a review to let me know what you think, and tell me if you have an idea for a future class. Thanks again, and happy designing!

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